---
title: "Curl Gel — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/curl-gel"
last_updated: "2026-08-07T14:37:42.987Z"
locale: en
meta:
description: "Niche score 36/100 · $5K/yr market · 2K searches/yr · $31.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $5K/yr market · 2K searches/yr · $31.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curl Gel — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **curl gel**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 18Conversion 76Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$29.22–$33.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,777.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$5K**
$5K/yr · 2K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, curl gel is a $5K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curl gel market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Not Your Mother's68% - Umberto Giannini32%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -14.7% search growth over the last 90 days.
12575Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepMarJunAugNovMarMay
Peak months: Jan, Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/beauty/curl-gel/trend)
## **Top curl gel products on Amazon**
All 2 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types**Not Your Mother's**$29.22**4.5★4,822 rev](https://www.amazon.sg/dp/B093466RZG) [2**Umberto Giannini Curl Jelly Scrunching Jelly 6.7 fl Oz - Frizz Solution Defining Hair Gel for 2a-4c Curly Wavy Coily Hair - Vegan & Cruelty-Free**Umberto Giannini**$33.81**4.4★4,733 rev](https://www.amazon.sg/dp/B01MU1R2P9)
### **Newest**
by launch date
[**Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types**Not Your Mother's**$29.22**4,822 rev5y ago](https://www.amazon.sg/dp/B093466RZG) [**Umberto Giannini Curl Jelly Scrunching Jelly 6.7 fl Oz - Frizz Solution Defining Hair Gel for 2a-4c Curly Wavy Coily Hair - Vegan & Cruelty-Free**Umberto Giannini**$33.81**4,733 rev9y ago](https://www.amazon.sg/dp/B01MU1R2P9)
### **Trending**
90-day click momentum
[**Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types**Not Your Mother's**$29.22**4.5★**▲ 21%**](https://www.amazon.sg/dp/B093466RZG) [**Umberto Giannini Curl Jelly Scrunching Jelly 6.7 fl Oz - Frizz Solution Defining Hair Gel for 2a-4c Curly Wavy Coily Hair - Vegan & Cruelty-Free**Umberto Giannini**$33.81**4.4★**▼ 27%**](https://www.amazon.sg/dp/B01MU1R2P9)
## **Common questions**
- **Is curl gel profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 2 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the curl gel niche?**
- 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for curl gel peak?**
- Demand peaks in Jan–Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the curl gel niche?**
- Listings span $29.22–$33.81; the average listing price is $31.51 (sweet spot $15–$100). The average incumbent carries 4,778 reviews — the moat a new listing must climb.
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