[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-beauty-curl-cream":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":155,"baselines":189,"demand":193,"seasonality":482,"brandShare":494,"products":512,"feedback":567,"searchTerms":585,"related":588,"lastUpdated":146},"f91acea0388a382fd71bcf996a6be652","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":40,"label":41,"slug":42,"href":43},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":134,"top5BrandShare":121,"avgRating":135,"avgReviewCount":136,"avgPrice":137,"priceMin":138,"priceMax":139,"productCount":140,"unitsSoldMax":141,"sponsoredPct":142,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":143,"slug":144,"href":145,"leafCategoryName":41,"scrapedAt":146,"brandCount":107,"brandCountYearAgo":147,"sellerCount":100,"signals":148,"avgBsr":149,"pageQuality":122,"unitsSoldMin":150,"unitsSoldAvgMin":122,"unitsSoldAvgMax":150,"revenueMin":151,"revenueMax":152,"avgBrandAgeMonths":153,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":154},4917,2.3887,-0.1793,0.9083,4.48,16844,19.59,13.63,29.22,6,250,0.1667,"curl cream","curl-cream","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fcurl-cream","2026-07-24T00:35:45.162285+00:00",8,[],20,100,1959,4898,97,0.0256,{"score":156,"verdict":157,"components":158},28,"skip",[159,162,165,168,170,172,175,180,182,185],{"key":160,"score":122,"weight":161,"raw":122},"marketSize",0.15,{"key":163,"score":164,"weight":161,"raw":133},"growth",16,{"key":166,"score":122,"weight":167,"raw":122},"conversion",0.1,{"key":169,"score":147,"weight":161,"raw":134},"competition",{"key":171,"score":122,"weight":167,"raw":121},"brandShare",{"key":173,"score":174,"weight":167,"raw":135},"qualityGap",45,{"key":176,"score":177,"weight":178,"raw":179},"reviewMoat",18,0.05,16843.67,{"key":181,"score":150,"weight":167,"raw":122},"returns",{"key":183,"score":184,"weight":178,"raw":137},"avgPrice",86,{"key":186,"score":187,"weight":178,"raw":188},"priceRange",88,0.9121231558691469,{"avgRating":190,"medianPrice":191,"medianReturnRate":122,"nichesTracked":192},4.47,30,1590,{"points":194,"droppedPartialWeek":481},[195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,245,248,251,254,257,260,262,265,268,271,274,276,279,282,285,288,290,293,296,299,302,305,308,311,314,317,320,322,325,327,329,332,335,338,341,344,347,350,353,356,359,362,365,367,370,372,375,378,381,384,386,389,392,394,397,400,403,405,408,410,412,415,418,420,423,425,427,430,433,436,439,441,443,446,448,450,453,456,458,460,463,465,467,470,473,476,479],{"week":196,"volume":197},"2024-07-28",177,{"week":199,"volume":200},"2024-08-04",129,{"week":202,"volume":203},"2024-08-11",150,{"week":205,"volume":206},"2024-08-18",173,{"week":208,"volume":209},"2024-08-25",190,{"week":211,"volume":212},"2024-09-01",135,{"week":214,"volume":215},"2024-09-08",159,{"week":217,"volume":218},"2024-09-15",205,{"week":220,"volume":221},"2024-09-22",143,{"week":223,"volume":224},"2024-09-29",155,{"week":226,"volume":227},"2024-10-06",130,{"week":229,"volume":230},"2024-10-13",322,{"week":232,"volume":233},"2024-10-20",167,{"week":235,"volume":236},"2024-10-27",75,{"week":238,"volume":239},"2024-11-03",109,{"week":241,"volume":242},"2024-11-10",157,{"week":244,"volume":227},"2024-11-17",{"week":246,"volume":247},"2024-11-24",270,{"week":249,"volume":250},"2024-12-01",260,{"week":252,"volume":253},"2024-12-08",210,{"week":255,"volume":256},"2024-12-15",149,{"week":258,"volume":259},"2024-12-22",112,{"week":261,"volume":44},"2024-12-29",{"week":263,"volume":264},"2025-01-05",170,{"week":266,"volume":267},"2025-01-12",125,{"week":269,"volume":270},"2025-01-19",178,{"week":272,"volume":273},"2025-01-26",165,{"week":275,"volume":273},"2025-02-02",{"week":277,"volume":278},"2025-02-09",195,{"week":280,"volume":281},"2025-02-16",122,{"week":283,"volume":284},"2025-02-23",187,{"week":286,"volume":287},"2025-03-02",119,{"week":289,"volume":203},"2025-03-09",{"week":291,"volume":292},"2025-03-16",153,{"week":294,"volume":295},"2025-03-23",184,{"week":297,"volume":298},"2025-03-30",185,{"week":300,"volume":301},"2025-04-06",169,{"week":303,"volume":304},"2025-04-13",146,{"week":306,"volume":307},"2025-04-20",110,{"week":309,"volume":310},"2025-04-27",164,{"week":312,"volume":313},"2025-05-04",171,{"week":315,"volume":316},"2025-05-11",131,{"week":318,"volume":319},"2025-05-18",137,{"week":321,"volume":212},"2025-05-25",{"week":323,"volume":324},"2025-06-01",132,{"week":326,"volume":233},"2025-06-08",{"week":328,"volume":281},"2025-06-15",{"week":330,"volume":331},"2025-06-22",77,{"week":333,"volume":334},"2025-06-29",84,{"week":336,"volume":337},"2025-07-06",134,{"week":339,"volume":340},"2025-07-13",221,{"week":342,"volume":343},"2025-07-20",175,{"week":345,"volume":346},"2025-07-27",114,{"week":348,"volume":349},"2025-08-03",81,{"week":351,"volume":352},"2025-08-10",101,{"week":354,"volume":355},"2025-08-17",147,{"week":357,"volume":358},"2025-08-24",62,{"week":360,"volume":361},"2025-08-31",64,{"week":363,"volume":364},"2025-09-07",87,{"week":366,"volume":44},"2025-09-14",{"week":368,"volume":369},"2025-09-21",116,{"week":371,"volume":352},"2025-09-28",{"week":373,"volume":374},"2025-10-05",90,{"week":376,"volume":377},"2025-10-12",158,{"week":379,"volume":380},"2025-10-19",73,{"week":382,"volume":383},"2025-10-26",161,{"week":385,"volume":236},"2025-11-02",{"week":387,"volume":388},"2025-11-09",66,{"week":390,"volume":391},"2025-11-16",80,{"week":393,"volume":37},"2025-11-23",{"week":395,"volume":396},"2025-11-30",180,{"week":398,"volume":399},"2025-12-07",76,{"week":401,"volume":402},"2025-12-14",127,{"week":404,"volume":307},"2025-12-21",{"week":406,"volume":407},"2025-12-28",99,{"week":409,"volume":374},"2026-01-04",{"week":411,"volume":37},"2026-01-11",{"week":413,"volume":414},"2026-01-18",113,{"week":416,"volume":417},"2026-01-25",102,{"week":419,"volume":334},"2026-02-01",{"week":421,"volume":422},"2026-02-08",96,{"week":424,"volume":153},"2026-02-15",{"week":426,"volume":150},"2026-02-22",{"week":428,"volume":429},"2026-03-01",93,{"week":431,"volume":432},"2026-03-08",49,{"week":434,"volume":435},"2026-03-15",163,{"week":437,"volume":438},"2026-03-22",128,{"week":440,"volume":361},"2026-03-29",{"week":442,"volume":37},"2026-04-05",{"week":444,"volume":445},"2026-04-12",38,{"week":447,"volume":51},"2026-04-19",{"week":449,"volume":236},"2026-04-26",{"week":451,"volume":452},"2026-05-03",92,{"week":454,"volume":455},"2026-05-10",69,{"week":457,"volume":65},"2026-05-17",{"week":459,"volume":58},"2026-05-24",{"week":461,"volume":462},"2026-05-31",44,{"week":464,"volume":331},"2026-06-07",{"week":466,"volume":236},"2026-06-14",{"week":468,"volume":469},"2026-06-21",108,{"week":471,"volume":472},"2026-06-28",152,{"week":474,"volume":475},"2026-07-05",61,{"week":477,"volume":478},"2026-07-12",71,{"week":480,"volume":429},"2026-07-19",false,[483,484,485,486,487,488,484,489,490,491,492,493],1.047861429765251,1.0330471776950543,1.0176403555420497,0.9145331611334802,0.7707800484523116,0.8726143145348494,0.9630361197633096,1.0639925042416876,1.1614373623034262,1.0402897009293726,1.1008635316163995,{"top":495,"otherBrandCount":122,"otherClickShare":511},[496,499,502,505,508],{"brand":497,"clickShare":498},"Marc Anthony",0.41279999999999994,{"brand":500,"clickShare":501},"Not Your Mother's",0.2202,{"brand":503,"clickShare":504},"Cake Beauty",0.1468,{"brand":506,"clickShare":507},"Shea Moisture",0.1284,{"brand":509,"clickShare":510},"Cantu",0.0917,0.00009999999999998899,[513,524,532,542,552,560],{"asin":514,"title":515,"brand":497,"imageUrl":516,"price":517,"rating":518,"reviews":519,"clickShare90":520,"clickShare360":521,"launchDate":522,"amazonUrl":523},"B08HKB9J2R","Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41b40f9xg5L.jpg",15.7,4.5,13372,0.2844,0.297,"2020-09-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08HKB9J2R",{"asin":525,"title":526,"brand":500,"imageUrl":527,"price":139,"rating":518,"reviews":528,"clickShare90":501,"clickShare360":529,"launchDate":530,"amazonUrl":531},"B093466RZG","Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51i7HyNjHyL.jpg",4822,0.2558,"2021-04-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB093466RZG",{"asin":533,"title":534,"brand":503,"imageUrl":535,"price":536,"rating":537,"reviews":538,"clickShare90":504,"clickShare360":539,"launchDate":540,"amazonUrl":541},"B07PJ7FKTK","Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21IkNgt0-VL.jpg",16.84,4.3,17272,0.1568,"2019-03-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07PJ7FKTK",{"asin":543,"title":544,"brand":506,"imageUrl":545,"price":546,"rating":547,"reviews":548,"clickShare90":507,"clickShare360":549,"launchDate":550,"amazonUrl":551},"B07NQJWQYY","SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free 12 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61vzVg6JENL.jpg",25.58,4.6,23784,0.1551,"2016-10-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07NQJWQYY",{"asin":553,"title":554,"brand":497,"imageUrl":555,"price":556,"rating":518,"reviews":519,"clickShare90":507,"clickShare360":557,"launchDate":558,"amazonUrl":559},"B003BMM336","Marc Anthony Curl Envy Cream - Defining Cream for Coarse Frizzy Curls with Avocado Oil & Shea Butter - Sulfate-Free Adds Bounce - 6 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418bvB1YZzL.jpg",16.55,0.0677,"2012-08-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB003BMM336",{"asin":561,"title":562,"brand":509,"imageUrl":563,"price":138,"rating":518,"reviews":564,"clickShare90":510,"clickShare360":557,"launchDate":565,"amazonUrl":566},"B01LTIAU7Y","Cantu Moisturizing Curl Activator Cream with Shea Butter for Natural Hair 12 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FXTzsKH7L.jpg",28440,"2017-02-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01LTIAU7Y",{"love":568,"hate":574,"returnReasons":584},[569],{"topic":570,"percentOfMentions":571,"verbatims":572},"Soft Feel",0.3333,[573],"this product leaves my hair feeling very soft",[575,580],{"topic":576,"percentOfMentions":571,"verbatims":577},"Smell",[578,579],"I dont like the scent","Only thing I dont like is the scent",{"topic":581,"percentOfMentions":571,"verbatims":582},"Suitability Colored Hair",[583],"Ive got dry color-damaged hair",[],[586],{"term":143,"volume":131,"growthQoq":133,"conversionRate":587},0.0098,[589,595,600,604,609,614],{"title":590,"href":591,"score":592,"verdict":157,"marketSize":593,"growth90":594},"nail clipper","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fnail-clipper",42,6786.53,0.1104,{"title":596,"href":597,"score":592,"verdict":157,"marketSize":598,"growth90":599},"eyeshadow","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feyeshadow",1798.2,0.0759,{"title":601,"href":602,"score":592,"verdict":157,"marketSize":122,"growth90":603},"eye cream","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feye-cream",-0.1043,{"title":605,"href":606,"score":592,"verdict":157,"marketSize":607,"growth90":608},"manscaped","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fmanscaped",9352.08,0.4021,{"title":610,"href":611,"score":592,"verdict":157,"marketSize":612,"growth90":613},"pimple patch","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fpimple-patch",3992.81,-0.0798,{"title":615,"href":616,"score":617,"verdict":157,"marketSize":122,"growth90":618},"minoxidil","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fminoxidil",43,-0.0309]