---
title: "Curl Cream — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/curl-cream"
last_updated: "2026-08-08T06:55:07.168Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 5K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 5K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curl Cream — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **curl cream**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 16Conversion 0Competition 8Returns 100Price range 88Avg price 86Brand share 0Review moat 18Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$13.63–$29.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,843.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 5K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, curl cream is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curl cream market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Marc Anthony41% - Not Your Mother's22% - Cake Beauty15% - Shea Moisture13% - Cantu9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
300200Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/beauty/curl-cream/trend)
## **Top curl cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2**Marc Anthony**$15.70**4.5★13,372 rev](https://www.amazon.sg/dp/B08HKB9J2R) [2**Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types**Not Your Mother's**$29.22**4.5★4,822 rev](https://www.amazon.sg/dp/B093466RZG) [3**Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan**Cake Beauty**$16.84**4.3★17,272 rev](https://www.amazon.sg/dp/B07PJ7FKTK) [4**SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free 12 oz**Shea Moisture**$25.58**4.6★23,784 rev](https://www.amazon.sg/dp/B07NQJWQYY) [5**Marc Anthony Curl Envy Cream - Defining Cream for Coarse Frizzy Curls with Avocado Oil & Shea Butter - Sulfate-Free Adds Bounce - 6 Oz**Marc Anthony**$16.55**4.5★13,372 rev](https://www.amazon.sg/dp/B003BMM336)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types**Not Your Mother's**$29.22**4,822 rev5y ago](https://www.amazon.sg/dp/B093466RZG) [**Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2**Marc Anthony**$15.70**13,372 rev5y ago](https://www.amazon.sg/dp/B08HKB9J2R) [**Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan**Cake Beauty**$16.84**17,272 rev7y ago](https://www.amazon.sg/dp/B07PJ7FKTK) [**Cantu Moisturizing Curl Activator Cream with Shea Butter for Natural Hair 12 fl oz**Cantu**$13.63**28,440 rev9y ago](https://www.amazon.sg/dp/B01LTIAU7Y) [**SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free 12 oz**Shea Moisture**$25.58**23,784 rev9y ago](https://www.amazon.sg/dp/B07NQJWQYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marc Anthony Curl Envy Cream - Defining Cream for Coarse Frizzy Curls with Avocado Oil & Shea Butter - Sulfate-Free Adds Bounce - 6 Oz**Marc Anthony**$16.55**4.5★**▲ 90%**](https://www.amazon.sg/dp/B003BMM336) [**Cantu Moisturizing Curl Activator Cream with Shea Butter for Natural Hair 12 fl oz**Cantu**$13.63**4.5★**▲ 35%**](https://www.amazon.sg/dp/B01LTIAU7Y) [**Marc Anthony Curl Cream with Shea Butter & Oils Defines & Softens Curly & Wavy Hair Set of 2**Marc Anthony**$15.70**4.5★**— 4%**](https://www.amazon.sg/dp/B08HKB9J2R) [**Cake Beauty Curl Friend Defining Curl Cream - Bounce Curly Hair Styling Product & Anti Frizz Control Heat Protectant for Hair Detangler Cruelty Free & Vegan**Cake Beauty**$16.84**4.3★**— 6%**](https://www.amazon.sg/dp/B07PJ7FKTK) [**Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types**Not Your Mother's**$29.22**4.5★**▼ 14%**](https://www.amazon.sg/dp/B093466RZG)
**~~View all trending →~~**
## **What buyers say about curl cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**33%
*“this product leaves my hair feeling very soft”*
### **What buyers complain about **
**Smell**33%
*“I dont like the scent”*
**Suitability Colored Hair**33%
*“Ive got dry color-damaged hair”*
## **Common questions**
- **Is curl cream profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 6 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (28/100).
- **How competitive is the curl cream niche?**
- 5 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in curl cream?**
- Top complaints mined from reviews: Smell, Suitability Colored Hair. The return rate is 0.0%.
- **When does demand for curl cream peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the curl cream niche?**
- Listings span $13.63–$29.22; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 16,844 reviews — the moat a new listing must climb.
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