[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-beauty-contour":3,"research-sidebar-rollups":436},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":36,"baselines":70,"demand":74,"seasonality":332,"brandShare":345,"products":359,"feedback":397,"searchTerms":398,"related":406,"lastUpdated":29},"5865f57e17007694772b743b2560914f","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":19,"avgRating":20,"avgReviewCount":21,"avgPrice":22,"priceMin":23,"priceMax":24,"productCount":25,"unitsSoldMax":26,"sponsoredPct":15,"returnRate":15,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":27,"slug":27,"href":28,"leafCategoryName":11,"scrapedAt":29,"brandCount":25,"brandCountYearAgo":25,"sellerCount":30,"signals":31,"avgBsr":32,"pageQuality":15,"unitsSoldMin":15,"unitsSoldAvgMin":15,"unitsSoldAvgMax":26,"revenueMin":15,"revenueMax":33,"avgBrandAgeMonths":34,"avgSellerAgeDays":15,"top20ClickShare":19,"top20BrandShare":19,"primePct":19,"oosRate":35},0,2303,1.2961,0.4668,1,4.33,14762,15.1,10.57,18.91,4,100,"contour","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fcontour","2026-07-24T00:35:45.162285+00:00",7,[],177,1510,77,0.0495,{"score":37,"verdict":38,"components":39},34,"skip",[40,43,46,49,51,53,56,61,63,66],{"key":41,"score":15,"weight":42,"raw":15},"marketSize",0.15,{"key":44,"score":45,"weight":42,"raw":18},"growth",67,{"key":47,"score":15,"weight":48,"raw":15},"conversion",0.1,{"key":50,"score":15,"weight":42,"raw":19},"competition",{"key":52,"score":15,"weight":48,"raw":19},"brandShare",{"key":54,"score":55,"weight":48,"raw":20},"qualityGap",70,{"key":57,"score":58,"weight":59,"raw":60},"reviewMoat",19,0.05,14762.25,{"key":62,"score":26,"weight":48,"raw":15},"returns",{"key":64,"score":65,"weight":59,"raw":22},"avgPrice",75,{"key":67,"score":68,"weight":59,"raw":69},"priceRange",47,0.46882494004796166,{"avgRating":71,"medianPrice":72,"medianReturnRate":15,"nichesTracked":73},4.47,30,1590,{"points":75,"droppedPartialWeek":331},[76,79,81,84,87,90,93,96,99,101,104,106,109,112,115,117,120,123,126,129,132,135,137,139,142,145,148,151,154,156,158,161,164,166,169,172,175,178,180,183,185,188,190,193,195,198,201,204,206,209,212,215,217,220,222,224,227,229,232,234,237,239,242,244,246,248,250,253,256,258,260,262,265,268,270,272,274,277,279,281,283,285,288,290,292,295,298,300,302,304,307,310,312,314,317,319,321,324,326,328],{"week":77,"volume":78},"2024-07-28",49,{"week":80,"volume":45},"2024-08-11",{"week":82,"volume":83},"2024-08-18",88,{"week":85,"volume":86},"2024-08-25",41,{"week":88,"volume":89},"2024-09-01",58,{"week":91,"volume":92},"2024-09-15",105,{"week":94,"volume":95},"2024-09-22",53,{"week":97,"volume":98},"2024-09-29",72,{"week":100,"volume":86},"2024-10-06",{"week":102,"volume":103},"2024-10-13",106,{"week":105,"volume":37},"2024-10-20",{"week":107,"volume":108},"2024-10-27",54,{"week":110,"volume":111},"2024-11-03",55,{"week":113,"volume":114},"2024-11-10",61,{"week":116,"volume":98},"2024-11-17",{"week":118,"volume":119},"2024-11-24",118,{"week":121,"volume":122},"2024-12-01",273,{"week":124,"volume":125},"2024-12-08",120,{"week":127,"volume":128},"2024-12-15",56,{"week":130,"volume":131},"2024-12-22",25,{"week":133,"volume":134},"2024-12-29",57,{"week":136,"volume":128},"2025-01-05",{"week":138,"volume":78},"2025-01-12",{"week":140,"volume":141},"2025-01-19",39,{"week":143,"volume":144},"2025-01-26",87,{"week":146,"volume":147},"2025-02-02",79,{"week":149,"volume":150},"2025-02-09",117,{"week":152,"volume":153},"2025-02-16",64,{"week":155,"volume":98},"2025-02-23",{"week":157,"volume":55},"2025-03-02",{"week":159,"volume":160},"2025-03-09",43,{"week":162,"volume":163},"2025-03-16",71,{"week":165,"volume":128},"2025-03-23",{"week":167,"volume":168},"2025-03-30",44,{"week":170,"volume":171},"2025-04-06",69,{"week":173,"volume":174},"2025-04-13",107,{"week":176,"volume":177},"2025-04-20",91,{"week":179,"volume":134},"2025-04-27",{"week":181,"volume":182},"2025-05-04",48,{"week":184,"volume":72},"2025-05-11",{"week":186,"volume":187},"2025-05-18",17,{"week":189,"volume":131},"2025-05-25",{"week":191,"volume":192},"2025-06-01",20,{"week":194,"volume":95},"2025-06-08",{"week":196,"volume":197},"2025-06-15",33,{"week":199,"volume":200},"2025-06-22",92,{"week":202,"volume":203},"2025-06-29",51,{"week":205,"volume":141},"2025-07-06",{"week":207,"volume":208},"2025-07-13",94,{"week":210,"volume":211},"2025-07-20",82,{"week":213,"volume":214},"2025-07-27",38,{"week":216,"volume":134},"2025-08-03",{"week":218,"volume":219},"2025-08-10",66,{"week":221,"volume":197},"2025-08-17",{"week":223,"volume":160},"2025-08-24",{"week":225,"volume":226},"2025-08-31",46,{"week":228,"volume":168},"2025-09-07",{"week":230,"volume":231},"2025-09-14",35,{"week":233,"volume":226},"2025-09-21",{"week":235,"volume":236},"2025-09-28",45,{"week":238,"volume":72},"2025-10-05",{"week":240,"volume":241},"2025-10-12",59,{"week":243,"volume":214},"2025-10-19",{"week":245,"volume":226},"2025-10-26",{"week":247,"volume":98},"2025-11-02",{"week":249,"volume":236},"2025-11-09",{"week":251,"volume":252},"2025-11-16",27,{"week":254,"volume":255},"2025-11-23",52,{"week":257,"volume":163},"2025-11-30",{"week":259,"volume":231},"2025-12-07",{"week":261,"volume":197},"2025-12-14",{"week":263,"volume":264},"2025-12-21",36,{"week":266,"volume":267},"2025-12-28",42,{"week":269,"volume":226},"2026-01-04",{"week":271,"volume":264},"2026-01-11",{"week":273,"volume":45},"2026-01-18",{"week":275,"volume":276},"2026-01-25",15,{"week":278,"volume":131},"2026-02-01",{"week":280,"volume":68},"2026-02-08",{"week":282,"volume":131},"2026-02-15",{"week":284,"volume":267},"2026-02-22",{"week":286,"volume":287},"2026-03-01",40,{"week":289,"volume":168},"2026-03-08",{"week":291,"volume":214},"2026-03-15",{"week":293,"volume":294},"2026-03-29",13,{"week":296,"volume":297},"2026-04-05",29,{"week":299,"volume":226},"2026-04-12",{"week":301,"volume":114},"2026-04-19",{"week":303,"volume":252},"2026-04-26",{"week":305,"volume":306},"2026-05-03",101,{"week":308,"volume":309},"2026-05-10",98,{"week":311,"volume":72},"2026-05-17",{"week":313,"volume":255},"2026-05-24",{"week":315,"volume":316},"2026-06-07",21,{"week":318,"volume":192},"2026-06-14",{"week":320,"volume":26},"2026-06-21",{"week":322,"volume":323},"2026-06-28",103,{"week":325,"volume":231},"2026-07-05",{"week":327,"volume":226},"2026-07-12",{"week":329,"volume":330},"2026-07-19",10,false,[333,334,335,336,337,338,339,340,341,342,343,344],0.879184472934473,1.0483440170940173,0.8289806900918013,1.0839565527065527,0.8925391737891738,0.9753877809433366,0.874732905982906,0.9815705128205129,1.019408831908832,0.9081196581196582,1.1336657169990503,1.3394270338714784,{"top":346,"otherBrandCount":15,"otherClickShare":15},[347,350,353,356],{"brand":348,"clickShare":349},"wet n wild",0.3167,{"brand":351,"clickShare":352},"e.l.f.",0.2833,{"brand":354,"clickShare":355},"Kiko Milano",0.2167,{"brand":357,"clickShare":358},"NYX PROFESSIONAL MAKEUP",0.1833,[360,369,379,388],{"asin":361,"title":362,"brand":348,"imageUrl":363,"price":23,"rating":364,"reviews":365,"clickShare90":349,"clickShare360":366,"launchDate":367,"amazonUrl":368},"B01MZ7A0OF","Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-BZG7hO5L.jpg",4.3,20373,0.2412,"2017-02-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01MZ7A0OF",{"asin":370,"title":371,"brand":351,"imageUrl":372,"price":373,"rating":374,"reviews":375,"clickShare90":352,"clickShare360":376,"launchDate":377,"amazonUrl":378},"B0C6CB2H86","e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair\u002FLight","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xX8ymgWxL.jpg",12.56,4.4,3902,0.307,"2023-07-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C6CB2H86",{"asin":380,"title":381,"brand":354,"imageUrl":382,"price":383,"rating":374,"reviews":384,"clickShare90":355,"clickShare360":385,"launchDate":386,"amazonUrl":387},"B07776HJD1","KIKO MILANO - Cream Contour Stick | Creamy Texture and Matte Finish Contouring Stick | Cruelty Free Makeup | Hypoallergenic | Professional Makeup Contour | Made in Italy (Hazelnut)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AdESVrauL.jpg",18.34,7226,0.2237,"2017-11-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07776HJD1",{"asin":389,"title":390,"brand":357,"imageUrl":391,"price":24,"rating":392,"reviews":393,"clickShare90":358,"clickShare360":394,"launchDate":395,"amazonUrl":396},"B00TKJIF5O","NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AlR7xmWQL.jpg",4.2,27548,0.2281,"2015-02-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00TKJIF5O",null,[399,403],{"term":400,"volume":401,"growthQoq":402,"conversionRate":15},"contour stick",1116,0.5348,{"term":27,"volume":404,"growthQoq":405,"conversionRate":15},1187,0.3964,[407,411,416,421,426,431],{"title":408,"href":409,"score":267,"verdict":38,"marketSize":15,"growth90":410},"eye cream","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feye-cream",-0.1043,{"title":412,"href":413,"score":267,"verdict":38,"marketSize":414,"growth90":415},"eyeshadow","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feyeshadow",1798.2,0.0759,{"title":417,"href":418,"score":267,"verdict":38,"marketSize":419,"growth90":420},"nail clipper","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fnail-clipper",6786.53,0.1104,{"title":422,"href":423,"score":267,"verdict":38,"marketSize":424,"growth90":425},"manscaped","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fmanscaped",9352.08,0.4021,{"title":427,"href":428,"score":267,"verdict":38,"marketSize":429,"growth90":430},"body lotion","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fbody-lotion",3260.47,0.0086,{"title":432,"href":433,"score":160,"verdict":38,"marketSize":434,"growth90":435},"soap","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fsoap",14493.48,0.113,[437,444,451,458,465,471,474,480,486,492,498,504,511,517,523,530,537],{"nodeId":438,"label":439,"slug":440,"href":441,"nichesTracked":442,"marketSizeTotal":443},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":445,"label":446,"slug":447,"href":448,"nichesTracked":449,"marketSizeTotal":450},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":452,"label":453,"slug":454,"href":455,"nichesTracked":456,"marketSizeTotal":457},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":459,"label":460,"slug":461,"href":462,"nichesTracked":463,"marketSizeTotal":464},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":466,"label":467,"slug":468,"href":469,"nichesTracked":119,"marketSizeTotal":470},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",795398,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":472,"marketSizeTotal":473},111,350309,{"nodeId":475,"label":476,"slug":477,"href":478,"nichesTracked":103,"marketSizeTotal":479},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",336014,{"nodeId":481,"label":482,"slug":483,"href":484,"nichesTracked":95,"marketSizeTotal":485},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":487,"label":488,"slug":489,"href":490,"nichesTracked":226,"marketSizeTotal":491},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":493,"label":494,"slug":495,"href":496,"nichesTracked":108,"marketSizeTotal":497},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",163274,{"nodeId":499,"label":500,"slug":501,"href":502,"nichesTracked":197,"marketSizeTotal":503},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",85608,{"nodeId":505,"label":506,"slug":507,"href":508,"nichesTracked":509,"marketSizeTotal":510},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":512,"label":513,"slug":514,"href":515,"nichesTracked":316,"marketSizeTotal":516},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":30,"marketSizeTotal":522},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":524,"label":525,"slug":526,"href":527,"nichesTracked":528,"marketSizeTotal":529},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":531,"label":532,"slug":533,"href":534,"nichesTracked":535,"marketSizeTotal":536},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":19,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]