---
title: "Contour — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/contour"
last_updated: "2026-08-08T08:44:42.908Z"
locale: en
meta:
description: "Niche score 34/100 · $0/yr market · 2K searches/yr · $15.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $0/yr market · 2K searches/yr · $15.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Contour — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **contour**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 67Conversion 0Competition 0Returns 100Price range 47Avg price 75Brand share 0Review moat 19Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.10**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+46.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$10.57–$18.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****14,762.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 2K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, contour is a $0/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **contour market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$2K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- wet n wild32% - e.l.f.28% - Kiko Milano22% - NYX PROFESSIONAL MAKEUP18%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +46.7% search growth over the last 90 days.
250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNov
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/beauty/contour/trend)
## **Top contour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce**wet n wild**$10.57**4.3★20,373 rev](https://www.amazon.sg/dp/B01MZ7A0OF) [2**e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light**e.l.f.**$12.56**4.4★3,902 rev](https://www.amazon.sg/dp/B0C6CB2H86) [3**KIKO MILANO - Cream Contour Stick | Creamy Texture and Matte Finish Contouring Stick | Cruelty Free Makeup | Hypoallergenic | Professional Makeup Contour | Made in Italy (Hazelnut)**Kiko Milano**$18.34**4.4★7,226 rev](https://www.amazon.sg/dp/B07776HJD1) [4**NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal**NYX PROFESSIONAL MAKEUP**$18.91**4.2★27,548 rev](https://www.amazon.sg/dp/B00TKJIF5O)
### **Newest**
by launch date
[**e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light**e.l.f.**$12.56**3,902 rev3y ago](https://www.amazon.sg/dp/B0C6CB2H86) [**KIKO MILANO - Cream Contour Stick | Creamy Texture and Matte Finish Contouring Stick | Cruelty Free Makeup | Hypoallergenic | Professional Makeup Contour | Made in Italy (Hazelnut)**Kiko Milano**$18.34**7,226 rev8y ago](https://www.amazon.sg/dp/B07776HJD1) [**Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce**wet n wild**$10.57**20,373 rev9y ago](https://www.amazon.sg/dp/B01MZ7A0OF) [**NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal**NYX PROFESSIONAL MAKEUP**$18.91**27,548 rev11y ago](https://www.amazon.sg/dp/B00TKJIF5O)
### **Trending**
90-day click momentum
[**Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce**wet n wild**$10.57**4.3★**▲ 31%**](https://www.amazon.sg/dp/B01MZ7A0OF) [**KIKO MILANO - Cream Contour Stick | Creamy Texture and Matte Finish Contouring Stick | Cruelty Free Makeup | Hypoallergenic | Professional Makeup Contour | Made in Italy (Hazelnut)**Kiko Milano**$18.34**4.4★**— 3%**](https://www.amazon.sg/dp/B07776HJD1) [**e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light**e.l.f.**$12.56**4.4★**— 8%**](https://www.amazon.sg/dp/B0C6CB2H86) [**NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal**NYX PROFESSIONAL MAKEUP**$18.91**4.2★**▼ 20%**](https://www.amazon.sg/dp/B00TKJIF5O)
## **Common questions**
- **Is contour profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 4 tracked products. 90-day search growth is +46.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the contour niche?**
- 4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for contour peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the contour niche?**
- Listings span $10.57–$18.91; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 14,762 reviews — the moat a new listing must climb.
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