---
title: "Cleansing Oil — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/cleansing-oil"
last_updated: "2026-08-08T11:42:21.877Z"
locale: en
meta:
description: "Niche score 33/100 · $3K/yr market · 4K searches/yr · $17.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $3K/yr market · 4K searches/yr · $17.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cleansing Oil — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **cleansing oil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 22Conversion 56Competition 0Returns 100Price range 48Avg price 81Brand share 0Review moat 25Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$6.66–$22.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,310**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$3K**
$3K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, cleansing oil is a $3K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleansing oil market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Beauty of Joseon49% - SKIN100426% - HARUHARU13% - medicube11% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
175125Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/beauty/cleansing-oil/trend)
## **Top cleansing oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$44630%$89145%$1K60%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty of Joseon Ginseng Cleansing Oil**Beauty of Joseon**$18.16**4.4★3,387 rev](https://www.amazon.sg/dp/B0B45M89LX) [2**SKIN1004 Madagascar Centella Light Cleansing Oil 200ml**SKIN1004**$22.59**4.5★12,802 rev](https://www.amazon.sg/dp/B07T5BN3P2) [3**Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml**HARUHARU**$19.57**4.4★4,113 rev](https://www.amazon.sg/dp/B08W1ZHTL3) [4![[Medicube] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml](https://m.media-amazon.com/images/I/31fZT27pxfL.jpg)**\[Medicube\] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml**medicube**$19.31**4.4★516 rev](https://www.amazon.sg/dp/B0DPJR1N27) [5**SKIN1004 Cleansing Oil 30ml**SKIN1004**$6.66**4.2★732 rev](https://www.amazon.sg/dp/B09TLD4S4H)
### **Newest**
by launch date
[![[Medicube] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml](https://m.media-amazon.com/images/I/31fZT27pxfL.jpg)**\[Medicube\] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml**medicube**$19.31**516 rev1y ago](https://www.amazon.sg/dp/B0DPJR1N27) [**SKIN1004 Cleansing Oil 30ml**SKIN1004**$6.66**732 rev2y ago](https://www.amazon.sg/dp/B09TLD4S4H) [**Beauty of Joseon Ginseng Cleansing Oil**Beauty of Joseon**$18.16**3,387 rev4y ago](https://www.amazon.sg/dp/B0B45M89LX) [**Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml**HARUHARU**$19.57**4,113 rev5y ago](https://www.amazon.sg/dp/B08W1ZHTL3) [**SKIN1004 Madagascar Centella Light Cleansing Oil 200ml**SKIN1004**$22.59**12,802 rev6y ago](https://www.amazon.sg/dp/B07T5BN3P2)
### **Trending**
90-day click momentum
[![[Medicube] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml](https://m.media-amazon.com/images/I/31fZT27pxfL.jpg)**\[Medicube\] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml**medicube**$19.31**4.4★**▲ 124%**](https://www.amazon.sg/dp/B0DPJR1N27) [**Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml**HARUHARU**$19.57**4.4★**▲ 27%**](https://www.amazon.sg/dp/B08W1ZHTL3) [**SKIN1004 Cleansing Oil 30ml**SKIN1004**$6.66**4.2★**— 2%**](https://www.amazon.sg/dp/B09TLD4S4H) [**Beauty of Joseon Ginseng Cleansing Oil**Beauty of Joseon**$18.16**4.4★**— 0%**](https://www.amazon.sg/dp/B0B45M89LX) [**SKIN1004 Madagascar Centella Light Cleansing Oil 200ml**SKIN1004**$22.59**4.5★**▼ 38%**](https://www.amazon.sg/dp/B07T5BN3P2)
## **What buyers say about cleansing oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Affordable pricing and good to smell while using it”*
**Value For Money**50%
*“Affordable pricing and good to smell while using it”*
## **Common questions**
- **Is cleansing oil profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 5 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the cleansing oil niche?**
- 4 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for cleansing oil peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cleansing oil niche?**
- Listings span $6.66–$22.59; the average listing price is $17.26 (sweet spot $15–$100). The average incumbent carries 4,310 reviews — the moat a new listing must climb.
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