---
title: "Brow Gel — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/brow-gel"
last_updated: "2026-08-07T17:30:23.154Z"
locale: en
meta:
description: "Niche score 33/100 · $4K/yr market · 1K searches/yr · $11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $4K/yr market · 1K searches/yr · $11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brow Gel — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **brow gel**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 17Conversion 100Competition 0Returns 100Price range 6Avg price 48Brand share 0Review moat 23Quality gap 63
**Conversion**
**Incredible****22.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,086.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$9.22–$15.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$4K**
$4K/yr · 1K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, brow gel is a $4K/yr Amazon Singapore market (1K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brow gel market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$1K**
- units × avg price
- **Conversion rate**
- **22.2%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.69% - NYX PROFESSIONAL MAKEUP31% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 51 weeks — -16.9% search growth over the last 90 days.
7050Spike '25Black Friday '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/beauty/brow-gel/trend)
## **Top brow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$53730%$1K45%$2K60%$2K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Brow Gel Clear-Drying & Water-Resistant Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-Free**e.l.f.**$10.68**4.3★4,367 rev](https://www.amazon.sg/dp/B0D3FGY5D6) [2**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$15.36**4.3★10,192 rev](https://www.amazon.sg/dp/B0BDP7PB83) [3**e.l.f. Clear Lash & Brow Mascara 2-Pack Conditioning Clear Brow & Lash Gel For Grooming Defining & Separating Long-Lasting Vegan & Cruelty-Free**e.l.f.**$9.22**4.5★6,700 rev](https://www.amazon.sg/dp/B0BSP2J3BH)
### **Newest**
by launch date
[**e.l.f. Brow Gel Clear-Drying & Water-Resistant Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-Free**e.l.f.**$10.68**4,367 rev2y ago](https://www.amazon.sg/dp/B0D3FGY5D6) [**e.l.f. Clear Lash & Brow Mascara 2-Pack Conditioning Clear Brow & Lash Gel For Grooming Defining & Separating Long-Lasting Vegan & Cruelty-Free**e.l.f.**$9.22**6,700 rev3y ago](https://www.amazon.sg/dp/B0BSP2J3BH) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$15.36**10,192 rev3y ago](https://www.amazon.sg/dp/B0BDP7PB83)
### **Trending**
90-day click momentum
[**e.l.f. Brow Gel Clear-Drying & Water-Resistant Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-Free**e.l.f.**$10.68**4.3★**▲ 19%**](https://www.amazon.sg/dp/B0D3FGY5D6) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$15.36**4.3★**▲ 11%**](https://www.amazon.sg/dp/B0BDP7PB83) [**e.l.f. Clear Lash & Brow Mascara 2-Pack Conditioning Clear Brow & Lash Gel For Grooming Defining & Separating Long-Lasting Vegan & Cruelty-Free**e.l.f.**$9.22**4.5★**▼ 29%**](https://www.amazon.sg/dp/B0BSP2J3BH)
## **Common questions**
- **Is brow gel profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 3 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the brow gel niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the brow gel niche?**
- Listings span $9.22–$15.36; the average listing price is $11.76 (sweet spot $15–$100). The average incumbent carries 7,086 reviews — the moat a new listing must climb.
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