---
title: "Braun Shaver — $29K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/braun-shaver"
last_updated: "2026-08-06T14:30:51.874Z"
locale: en
meta:
description: "Niche score 46/100 · $29K/yr market · 43K searches/yr · $74.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $29K/yr market · 43K searches/yr · $74.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Braun Shaver — $29K/yr Amazon SG Niche (2026) - Flapen"
---
# **braun shaver**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 53Conversion 11Competition 60Returns 99Price range 29Avg price 84Brand share 28Review moat 34Quality gap 68
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$74.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,050.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$14.11–$312.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 43K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, braun shaver is a $29K/yr Amazon Singapore market (43K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **braun shaver market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$56K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **22%**
- **Out of stock**
- **25.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**22**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**8%**
- Norelco29% - Philips28% - Braun19% - MANSCAPED8% - Viosalu4% - Panasonic4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/sg/beauty/braun-shaver/trend)
## **Top braun shaver search terms**
- **trimmer**14K/yr+11.4%0.1% conv. - **shaver**15K/yr+60.7%0.3% conv. - **electric shaver**8K/yr+0.5%1.1% conv. - **philips shaver**6K/yr+20.0%0.5% conv. [**All search terms **](https://flapen.com/research/sg/beauty/braun-shaver/search-terms)
## **Top braun shaver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8686%$2K9%$3K12%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Braun Series 3 310s Electric Shaver for Men - Rechargeable Wet & Dry Electric Razor with 3 Flex Head**Braun**$58.85**4.2★17,182 rev](https://www.amazon.sg/dp/B01M31O317) [2**Philips Norelco Shaver i9000 Amazon Exclusive X9000/90**Norelco**$259.86**4.5★1,314 rev](https://www.amazon.sg/dp/B0F1P257ZP) [3**Philips PQ206/18 Electric Shaver - Brown**Philips**$22.05**4.4★2,199 rev](https://www.amazon.sg/dp/B01KH1DDG4) [4**Philips All-in-One Series 5000 10-in-1 Face Hair and Body Trimmer MG5920/15**Philips**$68.47**4.5★1,802 rev](https://www.amazon.sg/dp/B0CHDZD39H) [5**Philips Norelco Shaver 3900 Rechargeable Wet & Dry Shaver with Pop-up Trimmer Charging Stand and Storage Pouch S3341/92 Space Gray**Norelco**$96.57**4.4★5,592 rev](https://www.amazon.sg/dp/B0CLX1573H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips QP2734/30 One Blade Pro 360 Face Trimmer**Philips**$48.30**12,495 rev8mo ago](https://www.amazon.sg/dp/B0C815WY3Z) [**Viosalu 2-in-1 Body Trimmer & Shavers for Men Ball Shaver w/Dual-Head Trimmer&Foil Blades Waterproof Groomer w/Light for Pubic Groin Back Electric Razor w/Travel Lock Pouch USB-C Cable**Viosalu**$44.98**0 rev10mo ago](https://www.amazon.sg/dp/B0FSRKC9KH) [**Xiaomi Electric Shaver S200 GL Silver**XIAOMI**$28.34**42 rev1y ago](https://www.amazon.sg/dp/B0FD2T5VRW) [**Philips S3882/00 3000 Series Wet & Dry Electric Shaver with Power Cut Blades**Philips**$67.65**0 rev1y ago](https://www.amazon.sg/dp/B0FGWNJ3LN) [**Philips Norelco Shaver i9000 Amazon Exclusive X9000/90**Norelco**$259.86**1,314 rev1y ago](https://www.amazon.sg/dp/B0F1P257ZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Viosalu 2-in-1 Body Trimmer & Shavers for Men Ball Shaver w/Dual-Head Trimmer&Foil Blades Waterproof Groomer w/Light for Pubic Groin Back Electric Razor w/Travel Lock Pouch USB-C Cable**Viosalu**$44.98**0.0★**▲ 168%**](https://www.amazon.sg/dp/B0FSRKC9KH) [**Philips S3882/00 3000 Series Wet & Dry Electric Shaver with Power Cut Blades**Philips**$67.65**0.0★**▲ 153%**](https://www.amazon.sg/dp/B0FGWNJ3LN) [**Philips Norelco Shaver i9000 Amazon Exclusive X9000/90**Norelco**$259.86**4.5★**▲ 134%**](https://www.amazon.sg/dp/B0F1P257ZP) [**Philips QP2734/30 One Blade Pro 360 Face Trimmer**Philips**$48.30**4.5★**▲ 113%**](https://www.amazon.sg/dp/B0C815WY3Z) [**Philips Norelco Multigroom 5000 Series All-in-One Trimmer Beard Trimmer and Hair Clipper 18-Piece Mens Grooming Kit for Beard Face Nose Ear Body with Titanium Blades Travel Pouch MG5970/49**Norelco**$63.08**4.5★**▲ 79%**](https://www.amazon.sg/dp/B0D5HVCGQ8)
**~~View all trending →~~**
## **What buyers say about braun shaver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cutting/Trimming**67%
*“The shaving results is as good as expected”*
**Safety Standards**33%
*“Effective and safe”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Compatibility-Overall**33%
**Functionality-Overall**17%
**Product Condition**8%
**Cutting/Trimming**8%
## **Common questions**
- **Is braun shaver profitable to sell on Amazon Singapore?**
- The niche generates $29K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the braun shaver niche?**
- 10 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- **When does demand for braun shaver peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the braun shaver niche?**
- Listings span $14.11–$312.07; the average listing price is $74.03 (sweet spot $15–$100). The average incumbent carries 3,051 reviews — the moat a new listing must climb.
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