---
title: "Body Wash — $14K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/body-wash"
last_updated: "2026-08-08T05:18:30.666Z"
locale: en
meta:
description: "Niche score 37/100 · $14K/yr market · 116K searches/yr · $11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $14K/yr market · 116K searches/yr · $11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Wash — $14K/yr Amazon SG Niche (2026) - Flapen"
---
# **body wash**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 38Conversion 14Competition 50Returns 100Price range 54Avg price 45Brand share 14Review moat 24Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$2.21–$30.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.38**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+10.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,449.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$14K**
$14K/yr · 116K searches
According to Flapen's Amazon Singapore niche tracking, body wash is a $14K/yr Amazon Singapore market (116K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body wash market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$171K–$228K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **34 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**4%**
- Dove50% - Sukin38% - Method2% - Aveeno2% - Neutrogena2% - Chemist at Play1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/beauty/body-wash/trend)
## **Top body wash search terms**
- **body wash**47K/yr+10.0%2.1% conv. - **shower gel**18K/yr+4.3%2.1% conv. - **dove body wash**14K/yr+1.8%6.3% conv. - **dove**13K/yr+4.0%4.1% conv. - **sukin**11K/yr+48.7%5.4% conv. - **body soap**6K/yr-2.8%2.6% conv. - **sukin body wash**5K/yr+22.7%9.7% conv. - **shower**4K/yr+27.5%0.2% conv. [**All search terms **](https://flapen.com/research/sg/beauty/body-wash/search-terms)
## **Top body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$71610%$1K15%$2K20%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sukin Botanical Body Wash 1L**Sukin**$12.74**4.5★1,977 rev](https://www.amazon.sg/dp/B003VJQL9Q) [2**Dove Beauty Nourishing Body Wash 1L**Dove**$5.59**4.6★71 rev](https://www.amazon.sg/dp/B06XZLPTMJ) [3**Sukin Sukin Botanical Body Wash Ylang Ylang & Cedar 1L 1 liters**Sukin**$12.68**4.4★160 rev](https://www.amazon.sg/dp/B0972RTBQK) [4**Dove Sensitive Skin Body Wash 1L**Dove**$5.94**4.7★35 rev](https://www.amazon.sg/dp/B00N4OQNBE) [5**Dove Go Fresh Avocado and Calendula Paraben-Free Body Wash 1L**Dove**$5.27**4.0★15 rev](https://www.amazon.sg/dp/B07QLRCRTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Method Body Wash Island Mist 532ml**Method**$10.77**609 rev1y ago](https://www.amazon.sg/dp/B0DF4124LJ) [**Chemist at Play Body Wash Exfoliating for Dry Rough Bumpy Strawberry Skin with 1% Salicylic Acid 2% Lactic and Ceramides Men Women | 236 ml**Chemist at Play**$12.91**11,676 rev3y ago](https://www.amazon.sg/dp/B09VPM5RP4) [**Sukin Sukin Botanical Body Wash Ylang Ylang & Cedar 1L 1 liters**Sukin**$12.68**160 rev5y ago](https://www.amazon.sg/dp/B0972RTBQK) [**Sukin Sukin Botanical Body Wash Eucalyptus & Tea Tree Oil 1L 1 liters**Sukin**$14.49**36 rev5y ago](https://www.amazon.sg/dp/B0972RTBQM) [**Dove Anti-Bacterial Care & Protect Body Wash 1 liters**Dove**$5.48**25 rev5y ago](https://www.amazon.sg/dp/B07JL62YLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chemist at Play Body Wash Exfoliating for Dry Rough Bumpy Strawberry Skin with 1% Salicylic Acid 2% Lactic and Ceramides Men Women | 236 ml**Chemist at Play**$12.91**4.2★**▲ 176%**](https://www.amazon.sg/dp/B09VPM5RP4) [**Dove Go Fresh Avocado and Calendula Paraben-Free Body Wash 1L**Dove**$5.27**4.0★**▲ 58%**](https://www.amazon.sg/dp/B07QLRCRTH) [**Sukin Natural Balance Shampoo 1L**Sukin**$17.36**4.5★**▲ 44%**](https://www.amazon.sg/dp/B07C5HXVVY) [**Dr Teals Body Wash with Pure Epsom Salt Glow & Radiance with Vitamin C & Citrus Essential Oils 24oz (Pack of 2) (Packaging May Vary)**Dr Teal's**$19.11**4.7★**▲ 40%**](https://www.amazon.sg/dp/B0CK51LYDN) [**Sukin Natural Balance Conditioner 1L**Sukin**$18.11**4.6★**▲ 24%**](https://www.amazon.sg/dp/B07C5L3744)
**~~View all trending →~~**
## **What buyers say about body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Styling**33%
*“Soothing hair ☺️ Easy to soothe hair before combing it quickly when I m in hurry for work or appointment”*
**Smell**33%
*“Love the scent”*
**Value For Money**17%
*“at such a fantastic price”*
**Quality-Overall**17%
*“Super quality and a trusted and terrific brand”*
### **What buyers complain about **
**Allergies**100%
*“Cause very bad allergic itch”*
### **Top return reasons **
**Adhesion/Stickiness**27%
**Dispensing Mechanism**9%
**Advertised Vs Actual Product**9%
**Smell**9%
**Dilute/Watery**9%
**Safety Standards**9%
**Ingredients-Overall**9%
**Leak-Proof**9%
**Ease Of Use**9%
## **Common questions**
- **Is body wash profitable to sell on Amazon Singapore?**
- The niche generates $14K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the body wash niche?**
- 10 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in body wash?**
- Top complaints mined from reviews: Allergies. The return rate is 0.1%.
- **When does demand for body wash peak?**
- Demand peaks in Jul–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the body wash niche?**
- Listings span $2.21–$30.29; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 6,450 reviews — the moat a new listing must climb.
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