---
title: "Body Scrub — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/body-scrub"
last_updated: "2026-08-07T21:17:00.139Z"
locale: en
meta:
description: "Niche score 34/100 · $7K/yr market · 10K searches/yr · $16.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $7K/yr market · 10K searches/yr · $16.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Scrub — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **body scrub**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 22Conversion 51Competition 33Returns 100Price range 63Avg price 79Brand share 0Review moat 15Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.30–$24.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****21,547**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$7K**
$7K/yr · 10K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, body scrub is a $7K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body scrub market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Dove49% - Brooklyn Botany31% - Tree Hut20%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -6.7% search growth over the last 90 days.
2K1KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/beauty/body-scrub/trend)
## **Top body scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$71720%$1K30%$2K40%$3K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brooklyn Botany Himalayan Salt & Stem Cell Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz**Brooklyn Botany**$24.72**4.2★358 rev](https://www.amazon.sg/dp/B09KCP4W1R) [2**Tree Hut Shea Sugar Body Scrub Coconut Lime 18 oz**Tree Hut**$21.95**4.7★102,532 rev](https://www.amazon.sg/dp/B002SVG36O) [3**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$16.61**4.6★3,695 rev](https://www.amazon.sg/dp/B0DNTZTS1L) [4**Dove Sugar Sorbet Body Scrub 298g**Dove**$10.21**5.0★1 rev](https://www.amazon.sg/dp/B0BV65XBG4) [5**Brooklyn Botany Himalayan Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Scars Stretch Marks Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz**Brooklyn Botany**$23.32**4.3★4,187 rev](https://www.amazon.sg/dp/B07G8PDKY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$16.61**3,695 rev9mo ago](https://www.amazon.sg/dp/B0DNTZTS1L) [**Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$16.65**2,164 rev9mo ago](https://www.amazon.sg/dp/B0DNTY74V9) [**Dove Ice-cream Body Scrub Blueberry & Lime 280G**Dove**$10.16**0 rev1y ago](https://www.amazon.sg/dp/B087T7FCPL) [**Dove Sugar Sorbet Body Scrub 298g**Dove**$10.21**1 rev3y ago](https://www.amazon.sg/dp/B0BV65XBG4) [**Dove Sakura Smoothie Body Scrub 298g**Dove**$10.42**0 rev3y ago](https://www.amazon.sg/dp/B0BV6616YZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$16.65**4.7★**▲ 316%**](https://www.amazon.sg/dp/B0DNTY74V9) [**Tree Hut Shea Sugar Scrub 18 Ounce**Tree Hut**$20.77**4.7★**▲ 174%**](https://www.amazon.sg/dp/B007DGRT3K) [**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$16.61**4.6★**▲ 146%**](https://www.amazon.sg/dp/B0DNTZTS1L) [**Brooklyn Botany Himalayan Salt & Stem Cell Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz**Brooklyn Botany**$24.72**4.2★**▲ 30%**](https://www.amazon.sg/dp/B09KCP4W1R) [**Tree Hut Shea Sugar Body Scrub Coconut Lime 18 oz**Tree Hut**$21.95**4.7★**▲ 14%**](https://www.amazon.sg/dp/B002SVG36O)
**~~View all trending →~~**
## **What buyers say about body scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Nice fragrance”*
### **What buyers complain about **
**Suitability Combination Skin**50%
*“Average for my skin type”*
**Moist/Dry**25%
*“A bit dry”*
### **Top return reasons **
**Material Quality**50%
**Moist/Dry**50%
## **Common questions**
- **Is body scrub profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the body scrub niche?**
- 3 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in body scrub?**
- Top complaints mined from reviews: Suitability Combination Skin, Moist/Dry. The return rate is 0.0%.
- **What does it cost to enter the body scrub niche?**
- Listings span $9.30–$24.72; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 21,547 reviews — the moat a new listing must climb.
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