---
title: "Body Lotion — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/body-lotion"
last_updated: "2026-08-08T06:55:40.184Z"
locale: en
meta:
description: "Niche score 42/100 · $3K/yr market · 26K searches/yr · $14.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $3K/yr market · 26K searches/yr · $14.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Lotion — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **body lotion**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 26Conversion 11Competition 76Returns 99Price range 56Avg price 75Brand share 48Review moat 20Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Great****$14.99**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.94–$29.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,660**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 26K searches
According to Flapen's Amazon Singapore niche tracking, body lotion is a $3K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body lotion market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$19K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **26%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 90%
**Open market**
**19%**
- Aveeno21% - eos16% - CeraVe15% - NIVEA13% - Vaseline12% - Chemist at Play5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/sg/beauty/body-lotion/trend)
## **Top body lotion search terms**
- **body lotion**13K/yr-11.3%2.3% conv. - **moisturizer**8K/yr+2.2%1.8% conv. - **lotion**5K/yr+30.5%1.2% conv. [**All search terms **](https://flapen.com/research/sg/beauty/body-lotion/search-terms)
## **Top body lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1308%$26112%$39116%$5221101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz**eos**$15.98**4.7★59,810 rev](https://www.amazon.sg/dp/B08KT2Z93D) [2**CeraVe Daily Moisturizing Lotion for Dry Skin | Body Lotion & Facial Moisturizer with Hyaluronic Acid and Ceramides | Fragrance Free | 19 Ounce**CeraVe**$29.30**4.8★81,830 rev](https://www.amazon.sg/dp/B07RK4HST7) [3**NIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml**NIVEA**$8.11**4.6★226 rev](https://www.amazon.sg/dp/B07G97QDS7) [4**Vaseline Deep Restore Body Lotion 320ml**Vaseline**$6.09**4.6★7 rev](https://www.amazon.sg/dp/B072544XSF) [5**Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml**Chemist at Play**$12.58**4.4★2,640 rev](https://www.amazon.sg/dp/B0BRYMPKYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Body Lotion - Cherry Blossom & Jojoba Oil Body Moisturizer Hand Cream Cherry Blossom Fragrance 400ml**NIVEA**$8.11**226 rev1y ago](https://www.amazon.sg/dp/B07G97QDS7) [**Cetaphil Moisturising Lotion 237ml (Pump)**Cetaphil**$16.15**37 rev1y ago](https://www.amazon.sg/dp/B0CY17FD24) [**Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml**Chemist at Play**$12.58**2,640 rev2y ago](https://www.amazon.sg/dp/B0BRYMPKYR) [**Aveeno Skin Relief Moisturizing Lotion 71ml**Aveeno**$4.11**1,451 rev2y ago](https://www.amazon.sg/dp/B08HWDK4KH) [**Naturium Bio-Lipid Restoring Body Lotion - 414ml**Naturium**$20.63**2,609 rev2y ago](https://www.amazon.sg/dp/B09YT7WTFS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveeno Tone + Texture Daily Renewing Body Lotion with Prebiotic Oat Hydrates & Smooths Dry Rough Bumpy Skin Even KP Fragrance-Free 18 fl. Oz**Aveeno**$19.60**4.6★**▲ 427%**](https://www.amazon.sg/dp/B0B6KKPP2P) [**Chemist at Play AHA Body Lotion with 5% Natural Niacinamide Shea Butter | for Exfoliating Dry & Dead Skin Cells Deep Nourishment & Radiant Skin | Skin Brightening Lotion | 236ml**Chemist at Play**$12.58**4.4★**▲ 141%**](https://www.amazon.sg/dp/B0BRYMPKYR) [**NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 16.9 Fl Oz Pump Bottle**NIVEA**$18.03**4.8★**▲ 122%**](https://www.amazon.sg/dp/B00KTLXB4C) [**CeraVe Ultra-Light Moisturizing Gel | Hydrating Gel Face Moisturizer with Ceramides Niacinamide Hyaluronic Acid | Fragrance Free | Oil-Free | Weightless Mattifying Moisturizer | 1.75 FL Oz**CeraVe**$21.65**4.7★**▲ 121%**](https://www.amazon.sg/dp/B0C7HHKH3G) [**CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary**CeraVe**$25.50**4.6★**▲ 87%**](https://www.amazon.sg/dp/B00SNPCSUY)
**~~View all trending →~~**
## **What buyers say about body lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Product maybe good”*
**Suitability Combination Skin**20%
*“Perfect for all skin types”*
**Value For Money**20%
*“Thanks for the fantastic price”*
**Oily/Greasy**20%
*“Good body lotion not having and greasy residue”*
**Smell**10%
*“Smells so good and keeps your skin hydrated and adds soft and suppleness”*
**Moist/Dry**10%
*“This is the kind of lotion/moisturiser i was always in search of”*
### **What buyers complain about **
**Ingredients-Overall**100%
*“Parabens”*
### **Top return reasons **
**Leak-Proof**23%
**Dispensing Mechanism**13%
**Motor Power**13%
**Product Condition**10%
**Skin Health**10%
**Defective Material/Parts**8%
**Moist/Dry**5%
**Advertised Vs Actual Product**5%
**Ingredients-Overall**5%
**Size-Overall**5%
## **Common questions**
- **Is body lotion profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 27 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the body lotion niche?**
- 14 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in body lotion?**
- Top complaints mined from reviews: Ingredients-Overall. The return rate is 0.1%.
- **When does demand for body lotion peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the body lotion niche?**
- Listings span $3.94–$29.30; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 13,660 reviews — the moat a new listing must climb.
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