---
title: "Aftershave — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/aftershave"
last_updated: "2026-08-08T07:52:13.884Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 3K searches/yr · $19.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 3K searches/yr · $19.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aftershave — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **aftershave**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 50Conversion 0Competition 0Returns 100Price range 69Avg price 87Brand share 0Review moat 24Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.67**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.04–$28.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+19.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,940**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 3K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, aftershave is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aftershave market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **143 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Proraso50% - NIVEA50%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +19.6% search growth over the last 90 days.
150100Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/beauty/aftershave/trend)
## **Top aftershave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA MEN Protect & Care Replenishing Post Shave Balm 100ml**NIVEA**$9.04**4.3★51 rev](https://www.amazon.sg/dp/B00005AXHP) [2**Proraso Eucalyptus and Menthol Refresh Aftershave Balm 100 milliliters**Proraso**$28.27**4.6★10,062 rev](https://www.amazon.sg/dp/B00KSD82AE) [3**Proraso Sensitive Aftershave Balm Green Tea and Oatmeal 100 milliliters**Proraso**$21.40**4.6★10,062 rev](https://www.amazon.sg/dp/B008654MNM) [4**NIVEA MEN Sensitive Soothing Post Shave Balm with Vitamin E Pro-Vitamin B5 and Chamomile Extract Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle**NIVEA**$19.95**4.7★3,585 rev](https://www.amazon.sg/dp/B0014E2Q8K)
### **Newest**
by launch date
[**Proraso Eucalyptus and Menthol Refresh Aftershave Balm 100 milliliters**Proraso**$28.27**10,062 rev11y ago](https://www.amazon.sg/dp/B00KSD82AE) [**NIVEA MEN Protect & Care Replenishing Post Shave Balm 100ml**NIVEA**$9.04**51 rev13y ago](https://www.amazon.sg/dp/B00005AXHP) [**Proraso Sensitive Aftershave Balm Green Tea and Oatmeal 100 milliliters**Proraso**$21.40**10,062 rev14y ago](https://www.amazon.sg/dp/B008654MNM) [**NIVEA MEN Sensitive Soothing Post Shave Balm with Vitamin E Pro-Vitamin B5 and Chamomile Extract Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle**NIVEA**$19.95**3,585 rev16y ago](https://www.amazon.sg/dp/B0014E2Q8K)
### **Trending**
90-day click momentum
[**Proraso Eucalyptus and Menthol Refresh Aftershave Balm 100 milliliters**Proraso**$28.27**4.6★**▲ 140%**](https://www.amazon.sg/dp/B00KSD82AE) [**NIVEA MEN Sensitive Soothing Post Shave Balm with Vitamin E Pro-Vitamin B5 and Chamomile Extract Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle**NIVEA**$19.95**4.7★**▲ 65%**](https://www.amazon.sg/dp/B0014E2Q8K) [**Proraso Sensitive Aftershave Balm Green Tea and Oatmeal 100 milliliters**Proraso**$21.40**4.6★**— 1%**](https://www.amazon.sg/dp/B008654MNM) [**NIVEA MEN Protect & Care Replenishing Post Shave Balm 100ml**NIVEA**$9.04**4.3★**▼ 43%**](https://www.amazon.sg/dp/B00005AXHP)
## **Common questions**
- **Is aftershave profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 4 tracked products. 90-day search growth is +19.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the aftershave niche?**
- 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for aftershave peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the aftershave niche?**
- Listings span $9.04–$28.27; the average listing price is $19.67 (sweet spot $15–$100). The average incumbent carries 5,940 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 42 [**eyeshadow**](https://flapen.com/research/sg/beauty/eyeshadow)$2K/yr+7.6%**Skip it**- 42 [**manscaped**](https://flapen.com/research/sg/beauty/manscaped)$9K/yr+40.2%**Skip it**- 42 [**pimple patch**](https://flapen.com/research/sg/beauty/pimple-patch)$4K/yr-8.0%**Skip it**- 42 [**nail clipper**](https://flapen.com/research/sg/beauty/nail-clipper)$7K/yr+11.0%**Skip it**- 42 [**eye cream**](https://flapen.com/research/sg/beauty/eye-cream)$0/yr-10.4%**Skip it**- 43 [**soap**](https://flapen.com/research/sg/beauty/soap)$14K/yr+11.3%**Skip it**[**All Beauty niches **](https://flapen.com/research/sg/beauty)