---
title: "White Noise Machine — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/white-noise-machine"
last_updated: "2026-08-07T15:53:52.809Z"
locale: en
meta:
description: "Niche score 41/100 · $2K/yr market · 6K searches/yr · $44.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $2K/yr market · 6K searches/yr · $44.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Noise Machine — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **white noise machine**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 43Conversion 11Competition 35Returns 95Price range 95Avg price 95Brand share 47Review moat 24Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.23**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.65–$69.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,707.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 6K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, white noise machine is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white noise machine market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$11K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**16%**
- Momcozy32% - Babelio19% - HOUSBAY11% - Hatch Baby8% - Dreamegg8% - jaroco7% - Open — no brand owns it (3 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +14.8% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/baby-products/white-noise-machine/trend)
## **Top white noise machine search terms**
- **white noise machine**3K/yr+45.8%2.2% conv. - **sound machine**936/yr-4.1%1.3% conv. - **white noise**746/yr+74.6%1.0% conv. - **white noise machine baby**1K/yr-40.0%5.4% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/white-noise-machine/search-terms)
## **Top white noise machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23820%$47730%$71540%$953101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts**Momcozy**$33.70**4.8★108 rev](https://www.amazon.sg/dp/B0FNMPFSXW) [2**Babelio White Noise Machine Portable Baby Sleep Aid with White Noise for Adult Babies 15 Unlooped Sounds Timer Memory Function Easy to Slip in Your Pocket**Babelio**$39.60**4.4★6,904 rev](https://www.amazon.sg/dp/B0B7S213SX) [3**Housbay White Noise Machine with 31 Soothing Sounds 5W Loud Stereo Sound Auto-Off Timer Adjustable Volume Sleep Sound Machine for Baby Kid Adult -Wood Grain**HOUSBAY**$69.98**4.6★10,466 rev](https://www.amazon.sg/dp/B0865VQMH8) [4**Hatch Baby Electronics FPAFC-NAPWG-066**Hatch Baby**$59.06**4.7★4,983 rev](https://www.amazon.sg/dp/B0C5S8VB2K) [5![Portable Baby Sound Machine [White Noise for Babies Kids Adults][Baby Sleep Soother][12 Soothing Sounds] 15 Hours Battery Life Registry Gift Baby Shower Clips on Baby Stroller](https://m.media-amazon.com/images/I/31NeUy9X7mL.jpg)**Portable Baby Sound Machine \[White Noise for Babies Kids Adults\]\[Baby Sleep Soother\]\[12 Soothing Sounds\] 15 Hours Battery Life Registry Gift Baby Shower Clips on Baby Stroller**jaroco**$26.97**4.7★2,358 rev](https://www.amazon.sg/dp/B0DT6ZPT5X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Momcozy Sound Machine for Baby-20 Soothing Sounds & Touch Warm Light Portable White Noise for Kids & Adults for Sleeping Timer and Memory | Ideal Travel Companion & Nursery Must-Have**Momcozy**$33.45**17 rev5mo ago](https://www.amazon.sg/dp/B0GBWBQZT1) [**Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts**Momcozy**$33.70**108 rev8mo ago](https://www.amazon.sg/dp/B0FNMPFSXW) [![Portable Baby Sound Machine [White Noise for Babies Kids Adults][Baby Sleep Soother][12 Soothing Sounds] 15 Hours Battery Life Registry Gift Baby Shower Clips on Baby Stroller](https://m.media-amazon.com/images/I/31NeUy9X7mL.jpg)**Portable Baby Sound Machine \[White Noise for Babies Kids Adults\]\[Baby Sleep Soother\]\[12 Soothing Sounds\] 15 Hours Battery Life Registry Gift Baby Shower Clips on Baby Stroller**jaroco**$26.97**2,358 rev1y ago](https://www.amazon.sg/dp/B0DT6ZPT5X) [**Dreamegg D1+ Sound Machine & Alarm Clock - Sound Machine for Sleep White Noise Machine with 29 Soothing Sounds Night Light 0-100% Dimmable White Noise Alarm Clock for Bedrooms Adults Baby**Dreamegg**$48.22**205 rev1y ago](https://www.amazon.sg/dp/B0D78ZDSZX) [**White Noise Machine with 30 Soothing Sounds 5 Timers Sound Machine and 32 Volume Levels 10 Adjustable Brightness Memory Functions**Hushing**$42.48**2,476 rev2y ago](https://www.amazon.sg/dp/B0CCV845B7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Noise Machine BABELIO Mini Sound for Adults Kids Baby | 15 Non-looping Sounds Timer Easy to Pocket and Travel - Wood Grain**Babelio**$39.17**4.4★**▲ 192%**](https://www.amazon.sg/dp/B0BRB6S14Y) [**Dreamegg D1+ Sound Machine & Alarm Clock - Sound Machine for Sleep White Noise Machine with 29 Soothing Sounds Night Light 0-100% Dimmable White Noise Alarm Clock for Bedrooms Adults Baby**Dreamegg**$48.22**4.4★**▲ 89%**](https://www.amazon.sg/dp/B0D78ZDSZX) [**Momcozy Sound Machine for Baby-20 Soothing Sounds & Touch Warm Light Portable White Noise for Kids & Adults for Sleeping Timer and Memory | Ideal Travel Companion & Nursery Must-Have**Momcozy**$33.45**4.5★**▲ 61%**](https://www.amazon.sg/dp/B0GBWBQZT1) [**White Noise Machine with 30 Soothing Sounds 5 Timers Sound Machine and 32 Volume Levels 10 Adjustable Brightness Memory Functions**Hushing**$42.48**4.6★**▲ 60%**](https://www.amazon.sg/dp/B0CCV845B7) [**MyBaby Soundspa On-the-Go - Portable White Noise Machine**Homedics**$22.65**4.4★**▲ 32%**](https://www.amazon.sg/dp/B07317NQKW)
**~~View all trending →~~**
## **What buyers say about white noise machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Decent product”*
**Design-Overall**25%
*“Especially love the wood grain design too”*
**Portability**25%
*“Love how portable it is without any compromise to features like volume”*
### **What buyers complain about **
**Charging**50%
*“Only drawback is charge only lasts 1-2 hrs”*
### **Top return reasons **
**Battery Life**40%
**Charging**30%
**Functionality-Overall**20%
**Defective Material/Parts**10%
## **Common questions**
- **Is white noise machine profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the white noise machine niche?**
- 9 brands and 34 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in white noise machine?**
- Top complaints mined from reviews: Charging. The return rate is 0.9%.
- **What does it cost to enter the white noise machine niche?**
- Listings span $22.65–$69.98; the average listing price is $44.23 (sweet spot $15–$100). The average incumbent carries 5,708 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 41 [**baby monitor**](https://flapen.com/research/sg/baby-products/baby-monitor)$21K/yr+43.6%**Skip it**- 41 [**baby lounger**](https://flapen.com/research/sg/baby-products/baby-lounger)$0/yr+19.1%**Skip it**- 41 [**night light**](https://flapen.com/research/sg/baby-products/night-light)$3K/yr+3.0%**Skip it**- 41 [**baby toys 6 to 12 months**](https://flapen.com/research/sg/baby-products/baby-toys-6-to-12-months)$3K/yr+36.7%**Skip it**- 42 [**kids water bottle**](https://flapen.com/research/sg/baby-products/kids-water-bottle)$3K/yr+28.0%**Skip it**- 43 [**kids shampoo**](https://flapen.com/research/sg/baby-products/kids-shampoo)$4K/yr-20.2%**Skip it**[**All Baby Products niches **](https://flapen.com/research/sg/baby-products)