---
title: "Teether — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/teether"
last_updated: "2026-08-07T21:52:31.262Z"
locale: en
meta:
description: "Niche score 28/100 · $2K/yr market · 5K searches/yr · $14.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $2K/yr market · 5K searches/yr · $14.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Teether — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **teether**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 41Conversion 36Competition 0Returns 100Price range 55Avg price 74Brand share 0Review moat 22Quality gap 11
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.11–$22.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,180.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$2K**
$2K/yr · 5K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, teether is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **teether market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$1K–$4K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Manhattan Toy30% - Nuby29% - MIRALOOP23% - haakaa17% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +12.6% search growth over the last 90 days.
225175Spike '25Black Friday '25Spike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/baby-products/teether/trend)
## **Top teether search terms**
- **teether**3K/yr+48.6%1.1% conv. - **baby teether**1K/yr+12.9%1.5% conv. - **teething toy**658/yr-68.4%0.0% conv. - **teether baby**239/yr+100.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/teether/search-terms)
## **Top teether products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21720%$43430%$65140%$8681001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy**Manhattan Toy**$16.99**4.8★40,930 rev](https://www.amazon.sg/dp/B000BNCA4K) [2**MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green**MIRALOOP**$14.74**4.8★3,123 rev](https://www.amazon.sg/dp/B09NRL9P7V) [3**haakaa Silicone Twin Flower Teether - Sky Blue**haakaa**$22.22**4.8★294 rev](https://www.amazon.sg/dp/B0DQ43BY7W) [4**Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months**Nuby**$11.32**4.8★330 rev](https://www.amazon.sg/dp/B0DFMT7VTD) [5**Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle**Nuby**$9.11**4.9★1,224 rev](https://www.amazon.sg/dp/B0CR4TVSFX)
### **Newest**
by launch date
[**haakaa Silicone Twin Flower Teether - Sky Blue**haakaa**$22.22**294 rev1y ago](https://www.amazon.sg/dp/B0DQ43BY7W) [**Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months**Nuby**$11.32**330 rev1y ago](https://www.amazon.sg/dp/B0DFMT7VTD) [**Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle**Nuby**$9.11**1,224 rev2y ago](https://www.amazon.sg/dp/B0CR4TVSFX) [**MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green**MIRALOOP**$14.74**3,123 rev3y ago](https://www.amazon.sg/dp/B09NRL9P7V) [**Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy**Manhattan Toy**$16.99**40,930 rev13y ago](https://www.amazon.sg/dp/B000BNCA4K)
### **Trending**
90-day click momentum
[**Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle**Nuby**$9.11**4.9★**▲ 50%**](https://www.amazon.sg/dp/B0CR4TVSFX) [**haakaa Silicone Twin Flower Teether - Sky Blue**haakaa**$22.22**4.8★**▲ 45%**](https://www.amazon.sg/dp/B0DQ43BY7W) [**MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green**MIRALOOP**$14.74**4.8★**▲ 22%**](https://www.amazon.sg/dp/B09NRL9P7V) [**Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy**Manhattan Toy**$16.99**4.8★**— 2%**](https://www.amazon.sg/dp/B000BNCA4K) [**Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months**Nuby**$11.32**4.8★**▼ 51%**](https://www.amazon.sg/dp/B0DFMT7VTD)
## **Common questions**
- **Is teether profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 5 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (28/100).
- **How competitive is the teether niche?**
- 4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the teether niche?**
- Listings span $9.11–$22.22; the average listing price is $14.88 (sweet spot $15–$100). The average incumbent carries 9,180 reviews — the moat a new listing must climb.
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