[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-baby-products-playpen":3,"research-sidebar-rollups":320},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":38,"baselines":72,"demand":76,"seasonality":210,"brandShare":211,"products":226,"feedback":265,"searchTerms":274,"related":290,"lastUpdated":29},"3f20f567-3df2-4f8b-8dd0-5f7cba95c13b","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":19,"avgRating":20,"avgReviewCount":21,"avgPrice":22,"priceMin":23,"priceMax":24,"productCount":25,"unitsSoldMax":26,"sponsoredPct":15,"returnRate":15,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":27,"slug":27,"href":28,"leafCategoryName":11,"scrapedAt":29,"brandCount":25,"brandCountYearAgo":30,"sellerCount":31,"signals":32,"avgBsr":34,"pageQuality":15,"unitsSoldMin":15,"unitsSoldAvgMin":15,"unitsSoldAvgMax":26,"revenueMin":15,"revenueMax":35,"avgBrandAgeMonths":36,"avgSellerAgeDays":15,"top20ClickShare":19,"top20BrandShare":19,"primePct":19,"oosRate":37},0,6786,1.9112,0.1278,1,4.48,1669,133.37,65.39,304.22,4,100,"playpen","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fplaypen","2026-07-24T00:14:15.357289+00:00",8,7,[33],"high_price",19,13337,38,0.2172,{"score":39,"verdict":40,"components":41},27,"skip",[42,45,48,51,53,55,58,63,65,68],{"key":43,"score":15,"weight":44,"raw":15},"marketSize",0.15,{"key":46,"score":47,"weight":44,"raw":18},"growth",41,{"key":49,"score":15,"weight":50,"raw":15},"conversion",0.1,{"key":52,"score":15,"weight":44,"raw":19},"competition",{"key":54,"score":15,"weight":50,"raw":19},"brandShare",{"key":56,"score":57,"weight":50,"raw":20},"qualityGap",45,{"key":59,"score":60,"weight":61,"raw":62},"reviewMoat",48,0.05,1669.25,{"key":64,"score":26,"weight":50,"raw":15},"returns",{"key":66,"score":67,"weight":61,"raw":22},"avgPrice",64,{"key":69,"score":70,"weight":61,"raw":71},"priceRange",14,0.14491479294895948,{"avgRating":73,"medianPrice":74,"medianReturnRate":15,"nichesTracked":75},4.47,30,1590,{"points":77,"droppedPartialWeek":209},[78,81,84,87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,137,139,142,145,148,151,154,157,160,163,165,168,171,174,177,180,183,185,188,190,192,194,197,200,203,206],{"week":79,"volume":80},"2025-09-07",139,{"week":82,"volume":83},"2025-09-14",147,{"week":85,"volume":86},"2025-09-21",101,{"week":88,"volume":89},"2025-09-28",109,{"week":91,"volume":92},"2025-10-05",168,{"week":94,"volume":95},"2025-10-12",140,{"week":97,"volume":98},"2025-10-19",115,{"week":100,"volume":101},"2025-10-26",93,{"week":103,"volume":104},"2025-11-02",123,{"week":106,"volume":107},"2025-11-09",119,{"week":109,"volume":110},"2025-11-16",104,{"week":112,"volume":113},"2025-11-23",223,{"week":115,"volume":116},"2025-11-30",173,{"week":118,"volume":119},"2025-12-07",126,{"week":121,"volume":122},"2025-12-14",86,{"week":124,"volume":125},"2025-12-21",61,{"week":127,"volume":128},"2025-12-28",85,{"week":130,"volume":131},"2026-01-04",136,{"week":133,"volume":134},"2026-01-11",76,{"week":136,"volume":122},"2026-01-18",{"week":138,"volume":104},"2026-01-25",{"week":140,"volume":141},"2026-02-01",81,{"week":143,"volume":144},"2026-02-08",120,{"week":146,"volume":147},"2026-02-15",158,{"week":149,"volume":150},"2026-02-22",137,{"week":152,"volume":153},"2026-03-01",99,{"week":155,"volume":156},"2026-03-08",89,{"week":158,"volume":159},"2026-03-15",163,{"week":161,"volume":162},"2026-03-22",152,{"week":164,"volume":95},"2026-03-29",{"week":166,"volume":167},"2026-04-05",151,{"week":169,"volume":170},"2026-04-12",80,{"week":172,"volume":173},"2026-04-19",127,{"week":175,"volume":176},"2026-04-26",125,{"week":178,"volume":179},"2026-05-03",286,{"week":181,"volume":182},"2026-05-10",113,{"week":184,"volume":101},"2026-05-17",{"week":186,"volume":187},"2026-05-24",129,{"week":189,"volume":176},"2026-05-31",{"week":191,"volume":170},"2026-06-07",{"week":193,"volume":110},"2026-06-14",{"week":195,"volume":196},"2026-06-21",131,{"week":198,"volume":199},"2026-06-28",166,{"week":201,"volume":202},"2026-07-05",175,{"week":204,"volume":205},"2026-07-12",138,{"week":207,"volume":208},"2026-07-19",162,false,null,{"top":212,"otherBrandCount":15,"otherClickShare":225},[213,216,219,222],{"brand":214,"clickShare":215},"Jaobeem",0.5969,{"brand":217,"clickShare":218},"Fodoss",0.186,{"brand":220,"clickShare":221},"ZEEBABA",0.1163,{"brand":223,"clickShare":224},"BlueWood",0.1008,1.1102230246251565e-16,[227,237,246,256],{"asin":228,"title":229,"brand":214,"imageUrl":230,"price":231,"rating":232,"reviews":233,"clickShare90":215,"clickShare360":234,"launchDate":235,"amazonUrl":236},"B0CKT7W65H","Large Baby Playpen for Toddlers 74 50 Large Baby Play Yards Indoor & Outdoor Sturdy Safety Baby Play Pen with Soft Breathable Mesh Toddlers Activity Center with Anti-Slip Base","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oXQ7DY5zL.jpg",87.4,4.4,1145,0.3955,"2023-10-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CKT7W65H",{"asin":238,"title":239,"brand":217,"imageUrl":240,"price":23,"rating":241,"reviews":242,"clickShare90":218,"clickShare360":243,"launchDate":244,"amazonUrl":245},"B09Z2JP78L","Fodoss Baby Playpen Playpen for Babies and Toddlers 47x47inch Small Baby Play Pen Toddler Playpen for Apartment Play Yard for Baby Baby Activity Play Fence Extra Large Baby Playard","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YT57hx14L.jpg",4.7,4166,0.4426,"2022-09-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09Z2JP78L",{"asin":247,"title":248,"brand":220,"imageUrl":249,"price":250,"rating":251,"reviews":252,"clickShare90":221,"clickShare360":253,"launchDate":254,"amazonUrl":255},"B098N48JT3","ZEEBABA Baby Playpen Playpen for Babies(59 * 59 * 27inch) Kids Safe Play Center for Babies and Toddlers Extra Large Playpen Baby Playpen Fence Gives Mommy a Break","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eqoHCLE8L.jpg",76.48,4.6,1333,0.1066,"2021-09-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB098N48JT3",{"asin":257,"title":258,"brand":223,"imageUrl":259,"price":24,"rating":260,"reviews":261,"clickShare90":224,"clickShare360":262,"launchDate":263,"amazonUrl":264},"B0DRJ131YZ","BlueWood Wooden Baby Playpen 8Pcs with Pattren","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qALFMtZPL.jpg",4.2,33,0.0553,"2025-05-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DRJ131YZ",{"love":266,"hate":267,"returnReasons":268},[],[],[269,272],{"reason":270,"pct":271},"Compactness",0.5,{"reason":273,"pct":271},"Functionality-Overall",[275,278,282,286],{"term":27,"volume":276,"growthQoq":277,"conversionRate":15},3235,0.3887,{"term":279,"volume":280,"growthQoq":281,"conversionRate":15},"baby playpen",1519,0.3132,{"term":283,"volume":284,"growthQoq":285,"conversionRate":15},"play pen",1002,0.2181,{"term":287,"volume":288,"growthQoq":289,"conversionRate":15},"playpen baby",1030,-0.5192,[291,297,302,306,310,315],{"title":292,"href":293,"score":294,"verdict":40,"marketSize":295,"growth90":296},"avent","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Favent",35,2143.22,0.1735,{"title":298,"href":299,"score":294,"verdict":40,"marketSize":300,"growth90":301},"swim diaper","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fswim-diaper",3399.46,0.0383,{"title":303,"href":304,"score":294,"verdict":40,"marketSize":15,"growth90":305},"bed rail","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbed-rail",0.1274,{"title":307,"href":308,"score":294,"verdict":40,"marketSize":15,"growth90":309},"bugaboo","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbugaboo",2.4591,{"title":311,"href":312,"score":294,"verdict":40,"marketSize":313,"growth90":314},"baby towel","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-towel",3628.99,0.016,{"title":316,"href":317,"score":318,"verdict":40,"marketSize":15,"growth90":319},"baby carrier","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-carrier",36,0.2634,[321,328,335,342,349,356,363,370,377,384,387,393,400,407,413,420,427],{"nodeId":322,"label":323,"slug":324,"href":325,"nichesTracked":326,"marketSizeTotal":327},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":329,"label":330,"slug":331,"href":332,"nichesTracked":333,"marketSizeTotal":334},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":336,"label":337,"slug":338,"href":339,"nichesTracked":340,"marketSizeTotal":341},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":343,"label":344,"slug":345,"href":346,"nichesTracked":347,"marketSizeTotal":348},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":350,"label":351,"slug":352,"href":353,"nichesTracked":354,"marketSizeTotal":355},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":357,"label":358,"slug":359,"href":360,"nichesTracked":361,"marketSizeTotal":362},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":364,"label":365,"slug":366,"href":367,"nichesTracked":368,"marketSizeTotal":369},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":371,"label":372,"slug":373,"href":374,"nichesTracked":375,"marketSizeTotal":376},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":378,"label":379,"slug":380,"href":381,"nichesTracked":382,"marketSizeTotal":383},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":385,"marketSizeTotal":386},54,163274,{"nodeId":388,"label":389,"slug":390,"href":391,"nichesTracked":261,"marketSizeTotal":392},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",85608,{"nodeId":394,"label":395,"slug":396,"href":397,"nichesTracked":398,"marketSizeTotal":399},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":401,"label":402,"slug":403,"href":404,"nichesTracked":405,"marketSizeTotal":406},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":408,"label":409,"slug":410,"href":411,"nichesTracked":31,"marketSizeTotal":412},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":414,"label":415,"slug":416,"href":417,"nichesTracked":418,"marketSizeTotal":419},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":421,"label":422,"slug":423,"href":424,"nichesTracked":425,"marketSizeTotal":426},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":428,"label":429,"slug":430,"href":431,"nichesTracked":19,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]