---
title: "Night Light — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/night-light"
last_updated: "2026-08-06T23:37:51.207Z"
locale: en
meta:
description: "Niche score 41/100 · $3K/yr market · 12K searches/yr · $24.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $3K/yr market · 12K searches/yr · $24.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Night Light — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **night light**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 29Conversion 15Competition 39Returns 95Price range 91Avg price 95Brand share 60Review moat 31Quality gap 28
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.63–$60.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,359.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 12K searches
According to Flapen's Amazon Singapore niche tracking, night light is a $3K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night light market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **27%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**23%**
- Auxmir23% - MediAcous19% - EASZZZ9% - SZMDLX9% - MERTTURM9% - OkiyiD8%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +3.0% search growth over the last 90 days.
500300Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/baby-products/night-light/trend)
## **Top night light search terms**
- **night light**8K/yr+4.1%0.6% conv. - **night lamp**2K/yr-28.6%0.4% conv. - **baby night light**951/yr+1.0%1.0% conv. - **night light for kids**607/yr+203.5%0.6% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/night-light/search-terms)
## **Top night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17110%$34315%$51420%$6861101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MediAcous Night Light for Kids Baby Night Light with 7 Colors Changing & Dimming Function Rechargeable Night Light with 1 Hour Timer & Touch Control Up to 100H**MediAcous**$34.45**4.6★3,754 rev](https://www.amazon.sg/dp/B09JGJ5ND6) [2**Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping**Auxmir**$18.25**4.3★2,776 rev](https://www.amazon.sg/dp/B08DR3F17Q) [3**Anico EASZZZ Baby Night Light Nursery Night Lamp for Breastfeeding Soft BPA Free Silicone Touch Night Lamp Eye Caring Easy Flip Design Stepless Dimming 1-Pack**EASZZZ**$60.86**4.3★2,198 rev](https://www.amazon.sg/dp/B09B1B6J9S) [4**SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts**SZMDLX**$12.63**5.0★7 rev](https://www.amazon.sg/dp/B0DTDNY4MK) [5![MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]](https://m.media-amazon.com/images/I/41aBIQGqqsL.jpg)**MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult\[2 Pack\]**MERTTURM**$18.66**4.4★391 rev](https://www.amazon.sg/dp/B0D8J97YDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts**Momcozy**$33.70**108 rev8mo ago](https://www.amazon.sg/dp/B0FNMPFSXW) [**SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts**SZMDLX**$12.63**7 rev1y ago](https://www.amazon.sg/dp/B0DTDNY4MK) [![MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult[2 Pack]](https://m.media-amazon.com/images/I/41aBIQGqqsL.jpg)**MERTTURM Motion Sensor Night Light Wireless Rechargeable LED Night Light Indoor 3 Sensor Modes&Adjustable Brightness (30days Standby) Stairs/Bedroom/Bathroom/Hallway Light for Kids Adult\[2 Pack\]**MERTTURM**$18.66**391 rev1y ago](https://www.amazon.sg/dp/B0D8J97YDB) [**OkiyiD Capybara Night Lamp for Loved Ones and Friends Light Gift ABS+SIL Touch Control Portable Rechargeable Dimmable Best Choice for Giving**OkiyiD**$17.12**1,409 rev2y ago](https://www.amazon.sg/dp/B0CPP8J2M5) [**Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping**Auxmir**$18.25**2,776 rev2y ago](https://www.amazon.sg/dp/B08DR3F17Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fistech Touch Sensor Rechargeable Night Light Table Lamps for Bedrooms Dimmable Warm White Light & Color Changing Great Gift for Kids**Fistech**$20.28**4.6★**▲ 111%**](https://www.amazon.sg/dp/B093GZS25Y) [**SZMDLX Cute Duck Night Light LED Rechargeable Squishy Novelty Animal Night Lamp 3 Level Dimmable Silicone Touch Lamp with Timer Nightlight for Kids Girls Boys Room Baby Nursery Bedroom Decor Gifts**SZMDLX**$12.63**5.0★**▲ 98%**](https://www.amazon.sg/dp/B0DTDNY4MK) [**Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts**Momcozy**$33.70**4.8★**▲ 89%**](https://www.amazon.sg/dp/B0FNMPFSXW) [**Auxmir LED Night Light for Kids Baby Bedside Lamp Touch Dimmable Tabletop RGB Colors Changing 5 Brightness Adjustable Rechargeable Portable Lamp for Bedroom Living Room Outdoor Camping**Auxmir**$18.25**4.3★**▲ 59%**](https://www.amazon.sg/dp/B08DR3F17Q) [**HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor**HAPPYBAG**$20.58**4.8★**▲ 17%**](https://www.amazon.sg/dp/B0BGBMZMMQ)
**~~View all trending →~~**
## **What buyers say about night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Decent product”*
**Ease Of Use**17%
*“Its simple, easy to use with the instruction provided”*
**Instructions/User Manual/Troubleshooting**17%
*“Its simple, easy to use with the instruction provided”*
**Brightness/Shine/Glow**17%
*“The light is pleasant”*
### **What buyers complain about **
**Remote Control**33%
*“Remote not working”*
**Charging**17%
*“Only drawback is charge only lasts 1-2 hrs”*
**Touch/Button Controls**17%
*“Cant find the buttons as they dont light up”*
**Color**17%
*“Constantly changed colour when you try to turn on/off”*
### **Top return reasons **
**Battery Life**23%
**Advertised Vs Actual Product**23%
**Charging**15%
**Defective Material/Parts**10%
**Features-Overall**8%
**Brightness/Shine/Glow**8%
**Functionality-Overall**6%
**Display Colors**4%
**Color**3%
## **Common questions**
- **Is night light profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the night light niche?**
- 10 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in night light?**
- Top complaints mined from reviews: Remote Control, Charging, Touch/Button Controls. The return rate is 0.9%.
- **What does it cost to enter the night light niche?**
- Listings span $12.63–$60.86; the average listing price is $24.51 (sweet spot $15–$100). The average incumbent carries 3,359 reviews — the moat a new listing must climb.
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