---
title: "Kids Shampoo — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/kids-shampoo"
last_updated: "2026-08-07T14:19:15.688Z"
locale: en
meta:
description: "Niche score 43/100 · $4K/yr market · 12K searches/yr · $14.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $4K/yr market · 12K searches/yr · $14.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Shampoo — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **kids shampoo**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 15Conversion 31Competition 73Returns 99Price range 60Avg price 73Brand share 55Review moat 40Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$14.74**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.21–$30.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,496.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 12K searches
According to Flapen's Amazon Singapore niche tracking, kids shampoo is a $4K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids shampoo market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$18K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **4%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 96%
**Open market**
**23%**
- Aveeno Baby24% - Johnson's Baby21% - Cetaphil15% - CeraVe6% - BZU BZU6% - Cantu5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -20.2% search growth over the last 90 days.
600400Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/baby-products/kids-shampoo/trend)
## **Top kids shampoo search terms**
- **kids shampoo**8K/yr-18.5%3.7% conv. - **baby shampoo**3K/yr-18.2%3.0% conv. - **shampoo kids**1K/yr-36.2%3.5% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/kids-shampoo/search-terms)
## **Top kids shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1326%$2649%$39512%$5271101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 3 Pack 12 fl. Oz**Aveeno Baby**$25.19**4.7★3,799 rev](https://www.amazon.sg/dp/B0B3FBDBFV) [2![Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white](https://m.media-amazon.com/images/I/41tdiSYOe6L.jpg)**Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml \[Gentle & Hypoallergenic\] white**Cetaphil**$13.79**4.6★59 rev](https://www.amazon.sg/dp/B08D1BKYDC) [3**Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair Formulated with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 12 fl. Oz**Aveeno Baby**$12.48**4.7★3,799 rev](https://www.amazon.sg/dp/B0B3FVQ6L6) [4**BZU BZU Silky Soft Kids No Tear Shampoo (Designed for Frizzy & Fragile Hair) 600ml**BZU BZU**$11.78**5.0★1 rev](https://www.amazon.sg/dp/B0BJ6117MN) [5**Cantu Care for Kids Tear-free Nourishing Shampoo with Shea Butter 8 fl oz (Pack of 3)**Cantu**$14.69**4.8★400 rev](https://www.amazon.sg/dp/B0B3314N18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pigeon Petite Kids Foaming Shampoo Refreshing Scent 10.1 fl oz (300 ml) Shampoo Scent**Pigeon**$7.74**126 rev11mo ago](https://www.amazon.sg/dp/B0DT116XHX) [**Johnsons Baby Active Kids Milk Moisturizing Shampoo 500ml**Johnson's Baby**$7.90**1 rev2y ago](https://www.amazon.sg/dp/B0D2N5T893) [**BZU BZU Silky Soft Kids No Tear Shampoo (Designed for Frizzy & Fragile Hair) 600ml**BZU BZU**$11.78**1 rev3y ago](https://www.amazon.sg/dp/B0BJ6117MN) [**Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 3 Pack 12 fl. Oz**Aveeno Baby**$25.19**3,799 rev4y ago](https://www.amazon.sg/dp/B0B3FBDBFV) [**Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair Formulated with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 12 fl. Oz**Aveeno Baby**$12.48**3,799 rev4y ago](https://www.amazon.sg/dp/B0B3FVQ6L6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mustela Baby Gentle Shampoo with Natural Avocado - Hair Care for Kids of all Ages & Hair Types - Tear-Free & Biodegradable Formula - 6.76 fl. oz. - 2-Pack**Mustela**$24.94**4.8★**▲ 283%**](https://www.amazon.sg/dp/B07PC8Y7KK) [**Johnsons Baby Soft and Smooth Shampoo 200ml (Packaging may vary)**Johnson's Baby**$4.21**0.0★**▲ 155%**](https://www.amazon.sg/dp/B06Y1R3223) [**Aveeno Kids 2-in-1 Hydrating Shampoo & Conditioner Gently Cleanses Conditions & Detangles Kids Hair with Oat Extract for Sensitive Skin & Scalp Hypoallergenic 3 Pack 12 fl. Oz**Aveeno Baby**$25.19**4.7★**▲ 109%**](https://www.amazon.sg/dp/B0B3FBDBFV) [**BZU BZU Silky Soft Kids No Tear Shampoo (Designed for Frizzy & Fragile Hair) 600ml**BZU BZU**$11.78**5.0★**▲ 97%**](https://www.amazon.sg/dp/B0BJ6117MN) [**Cetaphil Baby Baby Wash & Shampoo by Cetaphil 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free**Cetaphil**$22.74**4.8★**▲ 92%**](https://www.amazon.sg/dp/B09MVMNW5M)
**~~View all trending →~~**
## **What buyers say about kids shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Moist/Dry**100%
*“not hydrating at all”*
### **Top return reasons **
**Leak-Proof**79%
**Contamination**14%
**Residue**7%
## **Common questions**
- **Is kids shampoo profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the kids shampoo niche?**
- 12 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in kids shampoo?**
- Top complaints mined from reviews: Moist/Dry. The return rate is 0.2%.
- **What does it cost to enter the kids shampoo niche?**
- Listings span $4.21–$30.88; the average listing price is $14.74 (sweet spot $15–$100). The average incumbent carries 2,496 reviews — the moat a new listing must climb.
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