---
title: "Kids Body Wash — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/kids-body-wash"
last_updated: "2026-08-06T02:15:27.070Z"
locale: en
meta:
description: "Niche score 32/100 · $2K/yr market · 3K searches/yr · $13.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $2K/yr market · 3K searches/yr · $13.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Body Wash — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **kids body wash**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 17Conversion 55Competition 10Returns 100Price range 42Avg price 66Brand share 29Review moat 40Quality gap 17
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.89**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$6.70–$21.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,465.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$2K**
$2K/yr · 3K searches
According to Flapen's Amazon Singapore niche tracking, kids body wash is a $2K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids body wash market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$7K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **17%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **34 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**15**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Aveeno Baby30% - Dr Teal's15% - Fairy Tales15% - Bioderma14% - Cetaphil14% - Kodomo13%
## **Demand**
Weekly Amazon search volume, last 44 weeks — -16.1% search growth over the last 90 days.
12575Spike '25Black Friday '25Spike '26Prime Day '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/baby-products/kids-body-wash/trend)
## **Top kids body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20720%$41430%$62240%$829101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Washes Away Dirt & Germs Without Drying Tear-Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz**Aveeno Baby**$14.82**4.8★4,519 rev](https://www.amazon.sg/dp/B0B3FVL358) [2**Dr Teals Kids 3 in 1 Elderberry Bubble Bath Body Wash & Shampoo with Vitamin C & Essential Oils 20 fl oz**Dr Teal's**$10.39**4.6★4,924 rev](https://www.amazon.sg/dp/B08SCS7PLS) [3**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.**Fairy Tales**$19.12**4.6★983 rev](https://www.amazon.sg/dp/B0B8TCGW3Z) [4**Bioderma ABCDerm Gel Moussant 1L**Bioderma**$21.01**4.7★3,750 rev](https://www.amazon.sg/dp/B00569UIY8) [5**Cetaphil Baby Gentle Wash & Shampoo (400 Ml)**Cetaphil**$11.32**4.8★609 rev](https://www.amazon.sg/dp/B07TDKG26J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.**Fairy Tales**$19.12**983 rev3y ago](https://www.amazon.sg/dp/B0B8TCGW3Z) [**Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Washes Away Dirt & Germs Without Drying Tear-Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz**Aveeno Baby**$14.82**4,519 rev4y ago](https://www.amazon.sg/dp/B0B3FVL358) [**Dr Teals Kids 3 in 1 Elderberry Bubble Bath Body Wash & Shampoo with Vitamin C & Essential Oils 20 fl oz**Dr Teal's**$10.39**4,924 rev5y ago](https://www.amazon.sg/dp/B08SCS7PLS) [**Cetaphil Baby Gentle Wash & Shampoo (400 Ml)**Cetaphil**$11.32**609 rev6y ago](https://www.amazon.sg/dp/B07TDKG26J) [**Kodomo Baby Bath Rice Milk 1L**Kodomo**$6.70**10 rev7y ago](https://www.amazon.sg/dp/B07417WWJN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Washes Away Dirt & Germs Without Drying Tear-Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz**Aveeno Baby**$14.82**4.8★**▲ 49%**](https://www.amazon.sg/dp/B0B3FVL358) [**Dr Teals Kids 3 in 1 Elderberry Bubble Bath Body Wash & Shampoo with Vitamin C & Essential Oils 20 fl oz**Dr Teal's**$10.39**4.6★**▲ 23%**](https://www.amazon.sg/dp/B08SCS7PLS) [**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.**Fairy Tales**$19.12**4.6★**— 4%**](https://www.amazon.sg/dp/B0B8TCGW3Z) [**Kodomo Baby Bath Rice Milk 1L**Kodomo**$6.70**4.9★**▼ 15%**](https://www.amazon.sg/dp/B07417WWJN) [**Cetaphil Baby Gentle Wash & Shampoo (400 Ml)**Cetaphil**$11.32**4.8★**▼ 24%**](https://www.amazon.sg/dp/B07TDKG26J)
**~~View all trending →~~**
## **What buyers say about kids body wash**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is kids body wash profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 6 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (32/100).
- **How competitive is the kids body wash niche?**
- 6 brands and 15 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What does it cost to enter the kids body wash niche?**
- Listings span $6.70–$21.01; the average listing price is $13.89 (sweet spot $15–$100). The average incumbent carries 2,466 reviews — the moat a new listing must climb.
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