[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-baby-products-diaper-cream":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":154,"baselines":183,"demand":187,"seasonality":437,"brandShare":450,"products":465,"feedback":512,"searchTerms":513,"related":523,"lastUpdated":143},"ed291a14a763c80619a788028ab4e2c8","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":121,"top5BrandShare":121,"avgRating":134,"avgReviewCount":135,"avgPrice":136,"priceMin":137,"priceMax":138,"productCount":107,"unitsSoldMax":139,"sponsoredPct":122,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":140,"slug":141,"href":142,"leafCategoryName":69,"scrapedAt":143,"brandCount":144,"brandCountYearAgo":144,"sellerCount":145,"signals":146,"avgBsr":147,"pageQuality":122,"unitsSoldMin":148,"unitsSoldAvgMin":122,"unitsSoldAvgMax":148,"revenueMin":149,"revenueMax":150,"avgBrandAgeMonths":151,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":152,"oosRate":153},2084,1.2457,0.1329,4.82,5391,11.63,9.85,14.36,250,"diaper cream","diaper-cream","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fdiaper-cream","2026-07-24T00:14:15.357289+00:00",4,10,[],14,100,1163,2908,128,0.8,0.0115,{"score":93,"verdict":155,"components":156},"skip",[157,160,163,166,168,170,172,176,178,181],{"key":158,"score":122,"weight":159,"raw":122},"marketSize",0.15,{"key":161,"score":162,"weight":159,"raw":133},"growth",42,{"key":164,"score":122,"weight":165,"raw":122},"conversion",0.1,{"key":167,"score":122,"weight":159,"raw":121},"competition",{"key":169,"score":122,"weight":165,"raw":121},"brandShare",{"key":171,"score":86,"weight":165,"raw":134},"qualityGap",{"key":173,"score":174,"weight":175,"raw":135},"reviewMoat",24,0.05,{"key":177,"score":148,"weight":165,"raw":122},"returns",{"key":179,"score":180,"weight":175,"raw":136},"avgPrice",47,{"key":182,"score":122,"weight":175,"raw":122},"priceRange",{"avgRating":184,"medianPrice":185,"medianReturnRate":122,"nichesTracked":186},4.47,30,1590,{"points":188,"droppedPartialWeek":436},[189,192,195,198,200,203,205,208,211,213,216,219,222,225,228,231,233,235,238,241,244,247,250,252,255,257,260,263,265,267,269,272,274,276,279,282,284,286,288,291,293,295,297,300,303,306,308,311,314,316,318,321,323,325,327,329,332,335,338,340,343,345,348,350,353,355,357,359,361,363,365,368,370,372,374,376,378,380,382,385,387,389,392,394,397,399,401,404,407,409,411,413,415,417,419,421,423,425,427,429,431,434],{"week":190,"volume":191},"2024-07-28",40,{"week":193,"volume":194},"2024-08-04",41,{"week":196,"volume":197},"2024-08-11",52,{"week":199,"volume":194},"2024-08-18",{"week":201,"volume":202},"2024-08-25",27,{"week":204,"volume":162},"2024-09-01",{"week":206,"volume":207},"2024-09-08",48,{"week":209,"volume":210},"2024-09-15",56,{"week":212,"volume":174},"2024-09-22",{"week":214,"volume":215},"2024-09-29",36,{"week":217,"volume":218},"2024-10-06",23,{"week":220,"volume":221},"2024-10-13",136,{"week":223,"volume":224},"2024-10-20",55,{"week":226,"volume":227},"2024-10-27",28,{"week":229,"volume":230},"2024-11-03",45,{"week":232,"volume":224},"2024-11-10",{"week":234,"volume":174},"2024-11-17",{"week":236,"volume":237},"2024-11-24",72,{"week":239,"volume":240},"2024-12-01",132,{"week":242,"volume":243},"2024-12-08",57,{"week":245,"volume":246},"2024-12-15",58,{"week":248,"volume":249},"2024-12-22",43,{"week":251,"volume":194},"2024-12-29",{"week":253,"volume":254},"2025-01-05",64,{"week":256,"volume":162},"2025-01-12",{"week":258,"volume":259},"2025-01-19",37,{"week":261,"volume":262},"2025-01-26",29,{"week":264,"volume":249},"2025-02-02",{"week":266,"volume":230},"2025-02-09",{"week":268,"volume":174},"2025-02-16",{"week":270,"volume":271},"2025-02-23",26,{"week":273,"volume":246},"2025-03-02",{"week":275,"volume":215},"2025-03-09",{"week":277,"volume":278},"2025-03-16",16,{"week":280,"volume":281},"2025-03-23",32,{"week":283,"volume":207},"2025-03-30",{"week":285,"volume":72},"2025-04-06",{"week":287,"volume":215},"2025-04-13",{"week":289,"volume":290},"2025-04-20",31,{"week":292,"volume":93},"2025-04-27",{"week":294,"volume":207},"2025-05-04",{"week":296,"volume":210},"2025-05-11",{"week":298,"volume":299},"2025-05-18",35,{"week":301,"volume":302},"2025-05-25",69,{"week":304,"volume":305},"2025-06-01",51,{"week":307,"volume":218},"2025-06-08",{"week":309,"volume":310},"2025-06-15",39,{"week":312,"volume":313},"2025-06-22",34,{"week":315,"volume":281},"2025-06-29",{"week":317,"volume":313},"2025-07-06",{"week":319,"volume":320},"2025-07-13",82,{"week":322,"volume":246},"2025-07-20",{"week":324,"volume":65},"2025-07-27",{"week":326,"volume":271},"2025-08-03",{"week":328,"volume":224},"2025-08-10",{"week":330,"volume":331},"2025-08-17",19,{"week":333,"volume":334},"2025-08-24",25,{"week":336,"volume":337},"2025-08-31",20,{"week":339,"volume":185},"2025-09-07",{"week":341,"volume":342},"2025-09-14",68,{"week":344,"volume":147},"2025-09-21",{"week":346,"volume":347},"2025-09-28",74,{"week":349,"volume":93},"2025-10-05",{"week":351,"volume":352},"2025-10-12",94,{"week":354,"volume":194},"2025-10-19",{"week":356,"volume":202},"2025-10-26",{"week":358,"volume":334},"2025-11-02",{"week":360,"volume":249},"2025-11-09",{"week":362,"volume":259},"2025-11-16",{"week":364,"volume":347},"2025-11-23",{"week":366,"volume":367},"2025-11-30",59,{"week":369,"volume":342},"2025-12-07",{"week":371,"volume":227},"2025-12-14",{"week":373,"volume":367},"2025-12-21",{"week":375,"volume":227},"2025-12-28",{"week":377,"volume":334},"2026-01-04",{"week":379,"volume":207},"2026-01-11",{"week":381,"volume":331},"2026-01-18",{"week":383,"volume":384},"2026-01-25",44,{"week":386,"volume":313},"2026-02-01",{"week":388,"volume":180},"2026-02-08",{"week":390,"volume":391},"2026-02-15",79,{"week":393,"volume":191},"2026-02-22",{"week":395,"volume":396},"2026-03-01",38,{"week":398,"volume":290},"2026-03-08",{"week":400,"volume":259},"2026-03-15",{"week":402,"volume":403},"2026-03-22",17,{"week":405,"volume":406},"2026-03-29",13,{"week":408,"volume":334},"2026-04-05",{"week":410,"volume":334},"2026-04-12",{"week":412,"volume":384},"2026-04-19",{"week":414,"volume":194},"2026-04-26",{"week":416,"volume":72},"2026-05-03",{"week":418,"volume":191},"2026-05-10",{"week":420,"volume":202},"2026-05-17",{"week":422,"volume":230},"2026-05-24",{"week":424,"volume":367},"2026-05-31",{"week":426,"volume":310},"2026-06-07",{"week":428,"volume":185},"2026-06-14",{"week":430,"volume":396},"2026-06-21",{"week":432,"volume":433},"2026-06-28",81,{"week":435,"volume":174},"2026-07-05",false,[438,439,440,441,442,443,444,445,446,447,448,449],0.8916893732970027,0.978542234332425,0.7550408719346049,0.8019414168937329,1.1142900393581592,0.9444444444444444,1.0962761126248866,0.7874659400544959,1.0087798970632758,1.2304155313351497,1.1168634574629124,1.3227369058431728,{"top":451,"otherBrandCount":122,"otherClickShare":464},[452,455,458,461],{"brand":453,"clickShare":454},"Desitin",0.41979999999999995,{"brand":456,"clickShare":457},"Cetaphil",0.2593,{"brand":459,"clickShare":460},"SEBAMED",0.1728,{"brand":462,"clickShare":463},"Aquaphor",0.1481,1.1102230246251565e-16,[466,475,484,494,503],{"asin":467,"title":468,"brand":453,"imageUrl":469,"price":137,"rating":470,"reviews":471,"clickShare90":457,"clickShare360":472,"launchDate":473,"amazonUrl":474},"B000GCJLTI","Desitin diaper creams 57g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eaJ678wYL.jpg",4.8,17262,0.3122,"2012-08-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB000GCJLTI",{"asin":476,"title":477,"brand":456,"imageUrl":478,"price":479,"rating":107,"reviews":480,"clickShare90":457,"clickShare360":481,"launchDate":482,"amazonUrl":483},"B09MJ2K791","Cetaphil Baby Calendula Diaper Cream 70g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gdFUARmeL.jpg",11.36,3,0.3075,"2021-11-22","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09MJ2K791",{"asin":485,"title":486,"brand":459,"imageUrl":487,"price":488,"rating":489,"reviews":490,"clickShare90":460,"clickShare360":491,"launchDate":492,"amazonUrl":493},"B00DRE5C3Q","Sebamed Diaper Rash Cream 100Ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41le5rt270L.jpg",11.65,4.6,568,0.1174,"2012-08-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00DRE5C3Q",{"asin":495,"title":496,"brand":453,"imageUrl":497,"price":138,"rating":498,"reviews":86,"clickShare90":499,"clickShare360":500,"launchDate":501,"amazonUrl":502},"B07DJK5PDZ","Desitin Rapid Relief Twin Pack 57g (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51iXJLqI2YL.jpg",4.9,0.1605,0.2136,"2019-06-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07DJK5PDZ",{"asin":504,"title":505,"brand":462,"imageUrl":506,"price":507,"rating":470,"reviews":508,"clickShare90":463,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B005FNR9ZG","Aquaphor Baby Healing Ointment - Soothing Moisturizing Cream for Diaper Rash & Chapped Skin - 0.7 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dHL2N5WAL.jpg",10.9,9111,0.0493,"2012-08-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB005FNR9ZG",null,[514,518],{"term":140,"volume":515,"growthQoq":516,"conversionRate":517},1541,0.0878,0.0339,{"term":519,"volume":520,"growthQoq":521,"conversionRate":522},"diaper rash cream",543,0.2645,0.0392,[524,529,534,538,542,547],{"title":525,"href":526,"score":299,"verdict":155,"marketSize":527,"growth90":528},"avent","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Favent",2143.22,0.1735,{"title":530,"href":531,"score":299,"verdict":155,"marketSize":532,"growth90":533},"swim diaper","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fswim-diaper",3399.46,0.0383,{"title":535,"href":536,"score":299,"verdict":155,"marketSize":122,"growth90":537},"bed rail","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbed-rail",0.1274,{"title":539,"href":540,"score":299,"verdict":155,"marketSize":122,"growth90":541},"bugaboo","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbugaboo",2.4591,{"title":543,"href":544,"score":299,"verdict":155,"marketSize":545,"growth90":546},"baby towel","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-towel",3628.99,0.016,{"title":548,"href":549,"score":215,"verdict":155,"marketSize":122,"growth90":550},"baby carrier","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-carrier",0.2634]