---
title: "Changing Pad — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/changing-pad"
last_updated: "2026-08-06T02:49:24.994Z"
locale: en
meta:
description: "Niche score 32/100 · $2K/yr market · 7K searches/yr · $42.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $2K/yr market · 7K searches/yr · $42.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Changing Pad — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **changing pad**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 37Conversion 10Competition 14Returns 100Price range 76Avg price 95Brand share 0Review moat 63Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.30–$120.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****983.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 7K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, changing pad is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **changing pad market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$4K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Blissful Diary27% - Ubbi24% - ZICOTO24% - Skip Hop18% - Alatino7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/baby-products/changing-pad/trend)
## **Top changing pad search terms**
- **changing pad**2K/yr+42.1%0.2% conv. - **baby changing pad**1K/yr+0.0%0.0% conv. - **diaper changing pad**1K/yr+4.4%0.0% conv. - **changing mat**912/yr+23.1%0.4% conv. - **diaper changing mat**806/yr+18.9%0.0% conv. - **baby changing mat**749/yr-36.2%0.0% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/changing-pad/search-terms)
## **Top changing pad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22520%$45030%$67540%$900101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag**ZICOTO**$28.70**4.7★527 rev](https://www.amazon.sg/dp/B0CNW9HS85) [2**Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat**Skip Hop**$120.62**4.3★94 rev](https://www.amazon.sg/dp/B0FQ6YS4LD) [3**Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green**Blissful Diary**$58.78**4.8★1,231 rev](https://www.amazon.sg/dp/B0DF1W4WB2) [4**Ubbi On-The-Go Changing Baby Mat with Carrying Bag Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Changing Pad Sage Green**Ubbi**$11.08**4.7★269 rev](https://www.amazon.sg/dp/B0B4F4YG6N) [5**Ubbi On-The-Go Diaper Changing Baby Mat Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Folding Pad Baby Traveling Accessories Taupe**Ubbi**$9.30**4.7★931 rev](https://www.amazon.sg/dp/B0CFC8MQKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat**Skip Hop**$120.62**94 rev10mo ago](https://www.amazon.sg/dp/B0FQ6YS4LD) [**Blissful Diary Muslin Baby Changing Pad with Waterproof Lining Foam Diaper Changing Table Pad with Cover for Dressers (Dusty Pink Avocado)**Blissful Diary**$42.87**388 rev1y ago](https://www.amazon.sg/dp/B0DMN4YWGG) [**Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green**Blissful Diary**$58.78**1,231 rev1y ago](https://www.amazon.sg/dp/B0DF1W4WB2) [**Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag**ZICOTO**$28.70**527 rev2y ago](https://www.amazon.sg/dp/B0CNW9HS85) [**Ubbi On-The-Go Diaper Changing Baby Mat Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Folding Pad Baby Traveling Accessories Taupe**Ubbi**$9.30**931 rev2y ago](https://www.amazon.sg/dp/B0CFC8MQKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green**Blissful Diary**$58.78**4.8★**▲ 163%**](https://www.amazon.sg/dp/B0DF1W4WB2) [**Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat**Skip Hop**$120.62**4.3★**▲ 13%**](https://www.amazon.sg/dp/B0FQ6YS4LD) [**Ubbi On-The-Go Changing Baby Mat with Carrying Bag Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Changing Pad Sage Green**Ubbi**$11.08**4.7★**— 9%**](https://www.amazon.sg/dp/B0B4F4YG6N) [**Ubbi On-The-Go Diaper Changing Baby Mat Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Folding Pad Baby Traveling Accessories Taupe**Ubbi**$9.30**4.7★**— 1%**](https://www.amazon.sg/dp/B0CFC8MQKF) [**Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag**ZICOTO**$28.70**4.7★**— 0%**](https://www.amazon.sg/dp/B0CNW9HS85)
**~~View all trending →~~**
## **Common questions**
- **Is changing pad profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the changing pad niche?**
- 5 brands and 6 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **When does demand for changing pad peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the changing pad niche?**
- Listings span $9.30–$120.62; the average listing price is $42.99 (sweet spot $15–$100). The average incumbent carries 984 reviews — the moat a new listing must climb.
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