---
title: "Breast Pump — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/breast-pump"
last_updated: "2026-08-06T00:39:29.694Z"
locale: en
meta:
description: "Niche score 30/100 · $7K/yr market · 6K searches/yr · $148.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $7K/yr market · 6K searches/yr · $148.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Breast Pump — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **breast pump**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 57Conversion 10Competition 29Returns 29Price range 19Avg price 59Brand share 9Review moat 45Quality gap 58
**Avg price**
**Good****$148.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+30.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,977.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$27.48–$403.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$7K**
$7K/yr · 6K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, breast pump is a $7K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **breast pump market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$15K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Momcozy38% - Paruu22% - Simple Wishes21% - Pigeon10% - Spectra5% - Philips4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +30.7% search growth over the last 90 days.
300200Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/sg/baby-products/breast-pump/trend)
## **Top breast pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$71620%$1K30%$2K40%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Wishes L+ | Hands-Free Breast Pump Bra | Adjustable and Customizable Pumping Bra Fitting for Breastfeeding Pumps | Black**Simple Wishes**$39.90**4.5★11,443 rev](https://www.amazon.sg/dp/B004S8MGHU) [2**Paruu Hands Free Breast Pump P16 Wearable Breast Pump Electirc Portable with 4 Modes & 12 Levels Max 309mmHg Strong Suction 19/21/24mm Flange Inserts Wearable Breastfeeding Pump 2 PackNude**Paruu**$76.18**4.3★2,017 rev](https://www.amazon.sg/dp/B0D9MKNL8N) [3**Momcozy M5 Hands-Free Wearable Breast Pump Double-Sealed Flange for Baby-Like Comfort 3 Modes & 9 Suction Levels Portable Electric Pump 24mm 1 Pack Cozy Red**Momcozy**$130.99**4.2★66 rev](https://www.amazon.sg/dp/B0FM45VN4J) [4**Momcozy Breast Pump Hands Free M5 Wearable Breast Pump of Baby Mouth Double-Sealed Flange with 3 Modes & 9 Levels Electric BreastPump Portable - 24mm 2 Pack Cozy Red**Momcozy**$220.36**5.0★1 rev](https://www.amazon.sg/dp/B0FM43N534) [5**Momcozy Breast Pump Hands Free Upgraded Mobile Flow | M9 App Discreet Control with Personalized Multi-Modes & 15 Levels Wearable Breast Pump 24mm 1 Pack Cozy Red**Momcozy**$142.52**4.8★55 rev](https://www.amazon.sg/dp/B0FM3WTZ5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Momcozy Air 1 Ultra-Slim Breast Pump Hands-Free Wearable Pump with Wireless Charging Case & App Control with Auto Mode & Full-Milk Alert Industry-First Transparent Top for Easy Nipple Alignment**Momcozy**$403.91**0 rev5mo ago](https://www.amazon.sg/dp/B0G64W6GR5) [**Momcozy M5 Hands-Free Wearable Breast Pump Double-Sealed Flange for Baby-Like Comfort 3 Modes & 9 Suction Levels Portable Electric Pump 24mm 1 Pack Cozy Red**Momcozy**$130.99**66 rev10mo ago](https://www.amazon.sg/dp/B0FM45VN4J) [**Momcozy Breast Pump Hands Free M5 Wearable Breast Pump of Baby Mouth Double-Sealed Flange with 3 Modes & 9 Levels Electric BreastPump Portable - 24mm 2 Pack Cozy Red**Momcozy**$220.36**1 rev10mo ago](https://www.amazon.sg/dp/B0FM43N534) [**Momcozy Breast Pump Hands Free Upgraded Mobile Flow | M9 App Discreet Control with Personalized Multi-Modes & 15 Levels Wearable Breast Pump 24mm 1 Pack Cozy Red**Momcozy**$142.52**55 rev10mo ago](https://www.amazon.sg/dp/B0FM3WTZ5R) [**Momcozy Breast Pump S12 Pro Hands-Free Wearable & Wireless Pump with Soft Double-Sealed Flange 3 Modes & 9 Levels Double Electric Pump Portable Smart Display 24mm 1 Pack White**Momcozy**$61.62**102 rev10mo ago](https://www.amazon.sg/dp/B0FM462DNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simple Wishes L+ | Hands-Free Breast Pump Bra | Adjustable and Customizable Pumping Bra Fitting for Breastfeeding Pumps | Black**Simple Wishes**$39.90**4.5★**▲ 165%**](https://www.amazon.sg/dp/B004S8MGHU) [**Momcozy Air 1 Ultra-Slim Breast Pump Hands-Free Wearable Pump with Wireless Charging Case & App Control with Auto Mode & Full-Milk Alert Industry-First Transparent Top for Easy Nipple Alignment**Momcozy**$403.91**0.0★**▲ 60%**](https://www.amazon.sg/dp/B0G64W6GR5) [**Paruu Hands Free Breast Pump P16 Wearable Breast Pump Electirc Portable with 4 Modes & 12 Levels Max 309mmHg Strong Suction 19/21/24mm Flange Inserts Wearable Breastfeeding Pump 2 PackNude**Paruu**$76.18**4.3★**▲ 57%**](https://www.amazon.sg/dp/B0D9MKNL8N) [**Philips Avent Manual Breast Pump - Easy Pumping with Natural Motion Technology BPA-Free (Model SCF430/01) Transparent**Philips**$27.48**4.3★**▲ 11%**](https://www.amazon.sg/dp/B0BCX3BV8W) [**Paruu P10 Hands-Free Breast Pump Wearable 338mmHg Strong Suction Low Noise 4 Modes & 9 Levels Electric Breast Pump Portable Smart Display 19/21/24/28mm Insert/Flange 2 Pack (White)**Paruu**$104.68**3.5★**— 2%**](https://www.amazon.sg/dp/B0C3M2JHZW)
**~~View all trending →~~**
## **What buyers say about breast pump**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Defective Material/Parts**100%
*“Parts broken on opening”*
### **Top return reasons **
**Functionality-Overall**67%
**Breastfeeding Friendly**33%
## **Common questions**
- **Is breast pump profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Skip it (30/100).
- **How competitive is the breast pump niche?**
- 6 brands and 9 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in breast pump?**
- Top complaints mined from reviews: Defective Material/Parts. The return rate is 4.7%.
- **When does demand for breast pump peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the breast pump niche?**
- Listings span $27.48–$403.91; the average listing price is $148.32 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.
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