---
title: "Bassinet — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/bassinet"
last_updated: "2026-08-06T01:31:40.457Z"
locale: en
meta:
description: "Niche score 30/100 · $9K/yr market · 4K searches/yr · $269.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $9K/yr market · 4K searches/yr · $269.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bassinet — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **bassinet**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 64Conversion 9Competition 0Returns 100Price range 0Avg price 35Brand share 0Review moat 68Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****795.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+41.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$269.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$185.39–$416.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, bassinet is a $9K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bassinet market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$27K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **31.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- chicco37% - BCOL35% - HALO27%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.7% search growth over the last 90 days.
200150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/baby-products/bassinet/trend)
## **Top bassinet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$87420%$2K30%$3K40%$3K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)**BCOL**$243.84**4.4★1,035 rev](https://www.amazon.sg/dp/B0D359C2PY) [2**Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey**HALO**$416.61**4.5★485 rev](https://www.amazon.sg/dp/B09WF3CNGS) [3**Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey**chicco**$231.63**4.6★151 rev](https://www.amazon.sg/dp/B0CC43K6V1) [4**Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige**chicco**$185.39**4.6★1,510 rev](https://www.amazon.sg/dp/B09LKS9TT1)
### **Newest**
by launch date
[**3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)**BCOL**$243.84**1,035 rev2y ago](https://www.amazon.sg/dp/B0D359C2PY) [**Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey**HALO**$416.61**485 rev2y ago](https://www.amazon.sg/dp/B09WF3CNGS) [**Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey**chicco**$231.63**151 rev3y ago](https://www.amazon.sg/dp/B0CC43K6V1) [**Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige**chicco**$185.39**1,510 rev4y ago](https://www.amazon.sg/dp/B09LKS9TT1)
### **Trending**
90-day click momentum
[**Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige**chicco**$185.39**4.6★**▲ 17%**](https://www.amazon.sg/dp/B09LKS9TT1) [**Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey**HALO**$416.61**4.5★**— 10%**](https://www.amazon.sg/dp/B09WF3CNGS) [**3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)**BCOL**$243.84**4.4★**— 10%**](https://www.amazon.sg/dp/B0D359C2PY) [**Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey**chicco**$231.63**4.6★**▼ 27%**](https://www.amazon.sg/dp/B0CC43K6V1)
## **What buyers say about bassinet**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is bassinet profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 4 tracked products. 90-day search growth is +41.7%. Flapen's verdict: Skip it (30/100).
- **How competitive is the bassinet niche?**
- 3 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for bassinet peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bassinet niche?**
- Listings span $185.39–$416.61; the average listing price is $269.37 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.
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