---
title: "Baby — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/baby"
last_updated: "2026-08-08T06:07:42.727Z"
locale: en
meta:
description: "Niche score 47/100 · $9K/yr market · 57K searches/yr · $24.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $9K/yr market · 57K searches/yr · $24.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **baby**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 59Conversion 8Competition 64Returns 98Price range 87Avg price 95Brand share 58Review moat 21Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.81–$96.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+34.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****11,366.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 57K searches
According to Flapen's Amazon Singapore niche tracking, baby is a $9K/yr Amazon Singapore market (57K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **33%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**70%**
Top 20: 97%
**Top-5 click share**
**47%**
Top 20: 82%
**Open market**
**30%**
- Cetaphil47% - Dookeh7% - Taf Toys6% - Jyusmile4% - Baby Einstein4% - XVISHX4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/sg/baby-products/baby/trend)
## **Top baby search terms**
- **baby**27K/yr+61.5%0.2% conv. - **baby toys**15K/yr+7.3%0.4% conv. - **baby toy**6K/yr+36.8%0.4% conv. - **cetaphil baby**4K/yr+39.9%4.2% conv. - **cetaphil baby wash & shampoo**4K/yr-22.5%6.8% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/baby/search-terms)
## **Top baby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3468%$69212%$1K16%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cetaphil Baby Gentle Wash & Shampoo (400 Ml)**Cetaphil**$11.32**4.8★609 rev](https://www.amazon.sg/dp/B07TDKG26J) [2**Cetaphil Baby Baby Wash & Shampoo by Cetaphil 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free**Cetaphil**$22.74**4.8★2,645 rev](https://www.amazon.sg/dp/B09MVMNW5M) [3![Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white](https://m.media-amazon.com/images/I/41tdiSYOe6L.jpg)**Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml \[Gentle & Hypoallergenic\] white**Cetaphil**$13.79**4.6★59 rev](https://www.amazon.sg/dp/B08D1BKYDC) [4![CETAPHIL BABY Gentle Wash & Shampoo 400ml [Gentle & Hypoallergenic] With Glycerin & Panthenol Twin Pack + Free Daily Lotion Sample White Pack:2 850.0 Milliliters](https://m.media-amazon.com/images/I/51L9I46nQ-L.jpg)**CETAPHIL BABY Gentle Wash & Shampoo 400ml \[Gentle & Hypoallergenic\] With Glycerin & Panthenol Twin Pack + Free Daily Lotion Sample White Pack:2 850.0 Milliliters**Cetaphil**$28.51**5.0★2 rev](https://www.amazon.sg/dp/B0BG76B8DV) [5**Dookeh Baby Crawling Shoes Non-Slip Learning Shoes Sock Shoes for Girls and Boys A3 grey. 12-18 months Toddler**Dookeh**$16.65**4.3★4,490 rev](https://www.amazon.sg/dp/B0BZW9RCFN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts**Momcozy**$33.70**108 rev8mo ago](https://www.amazon.sg/dp/B0FNMPFSXW) [**Momcozy Baby Nail File Electric Gentle Baby Nail Trimmer Electric Baby Nail Clipper with Night Light 7 Grinding Head Replacement Pads Green**Momcozy**$29.03**29 rev8mo ago](https://www.amazon.sg/dp/B0FNMMQSGM) [**Dr.Rapeti Pack of 6 Fabric Books for Babies Baby Soft Cloth Book Baby Educational Toy Early Learning Toy Washable Anti Tear Crinkle Bath Book Early Education Toy (English)**Dr.Rapeti**$20.25**5,032 rev2y ago](https://www.amazon.sg/dp/B0B14TWGQY) [**Beavtaens Baby Play Mat: 50x50 Playpen Mat with Super Soft Touch Activity Mat with Anti-Slip Bottom Machine Washable Nursery Rug for Floor & Playard (Animal)**Beavtaens**$35.21**353 rev2y ago](https://www.amazon.sg/dp/B0D2PZPC1D) [**Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers**XVISHX**$96.82**1,084 rev2y ago](https://www.amazon.sg/dp/B0DCTCB7K8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.Rapeti Pack of 6 Fabric Books for Babies Baby Soft Cloth Book Baby Educational Toy Early Learning Toy Washable Anti Tear Crinkle Bath Book Early Education Toy (English)**Dr.Rapeti**$20.25**4.7★**▲ 307%**](https://www.amazon.sg/dp/B0B14TWGQY) [**Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers**XVISHX**$96.82**4.5★**▲ 306%**](https://www.amazon.sg/dp/B0DCTCB7K8) [**Dookeh Baby Crawling Shoes Non-Slip Learning Shoes Sock Shoes for Girls and Boys A3 grey. 12-18 months Toddler**Dookeh**$16.65**4.3★**▲ 276%**](https://www.amazon.sg/dp/B0BZW9RCFN) [**Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts**Momcozy**$33.70**4.8★**▲ 251%**](https://www.amazon.sg/dp/B0FNMPFSXW) [**Skillmatics Large Flash Cards for Babies & Infants - High Contrast 60 Pictures Visual Stimulation & Sensory Development Travel Friendly Gifts for Infants 0 to 12 Months**Skillmatics**$11.95**4.6★**▲ 251%**](https://www.amazon.sg/dp/B0BFDGYSZM)
**~~View all trending →~~**
## **What buyers say about baby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**50%
*“Love it, have bought twice as gifts and they keep busy little babies very entertained”*
**Quality-Overall**25%
*“Good quality product”*
**Ease Of Use**13%
*“Easy and simple to use”*
### **What buyers complain about **
**Charging**50%
*“Only drawback is charge only lasts 1-2 hrs”*
### **Top return reasons **
**Value For Money**35%
**Battery Life**9%
**Material Quality**9%
**Quality-Overall**9%
**Charging**7%
**Ease Of Use**4%
**Gifting Purpose**4%
**Product Condition**4%
**Touch/Button Controls**4%
**Display Colors**4%
## **Common questions**
- **Is baby profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 39 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the baby niche?**
- 26 brands and 56 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in baby?**
- Top complaints mined from reviews: Charging. The return rate is 0.4%.
- **When does demand for baby peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the baby niche?**
- Listings span $5.81–$96.82; the average listing price is $24.91 (sweet spot $15–$100). The average incumbent carries 11,367 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 47 [**bottle brush**](https://flapen.com/research/sg/baby-products/bottle-brush)$3K/yr+22.8%**Skip it**- 49 [**wet wipes**](https://flapen.com/research/sg/baby-products/wet-wipes)$12K/yr+13.2%**Skip it**- 43 [**kids shampoo**](https://flapen.com/research/sg/baby-products/kids-shampoo)$4K/yr-20.2%**Skip it**- 42 [**kids water bottle**](https://flapen.com/research/sg/baby-products/kids-water-bottle)$3K/yr+28.0%**Skip it**- 41 [**baby monitor**](https://flapen.com/research/sg/baby-products/baby-monitor)$21K/yr+43.6%**Skip it**- 41 [**night light**](https://flapen.com/research/sg/baby-products/night-light)$3K/yr+3.0%**Skip it**[**All Baby Products niches **](https://flapen.com/research/sg/baby-products)