---
title: "Search terms — baby toys 6 to 12 months - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/baby-toys-6-to-12-months/search-terms"
last_updated: "2026-08-08T06:41:03.158Z"
locale: en
meta:
  description: "Niche score 41/100 · $3K/yr market · 13K searches/yr · $21.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $3K/yr market · 13K searches/yr · $21.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — baby toys 6 to 12 months - Flapen"
---

# **baby toys 6 to 12 months**

**Skip it**

A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 60Conversion 14Competition 24Returns 97Price range 88Avg price 92Brand share 55Review moat 18Quality gap 18

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.33–$32.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+36.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****17,159.44**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$3K**

$3K/yr · 13K searches

## Search terms