---
title: "Baby Toys 6 to 12 Months — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/baby-toys-6-to-12-months"
last_updated: "2026-08-07T00:43:51.741Z"
locale: en
meta:
description: "Niche score 41/100 · $3K/yr market · 13K searches/yr · $21.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $3K/yr market · 13K searches/yr · $21.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Toys 6 to 12 Months — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **baby toys 6 to 12 months**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 60Conversion 14Competition 24Returns 97Price range 88Avg price 92Brand share 55Review moat 18Quality gap 18
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.33–$32.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+36.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,159.44**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 13K searches
According to Flapen's Amazon Singapore niche tracking, baby toys 6 to 12 months is a $3K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby toys 6 to 12 months market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **22%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**20%**
- Jyusmile25% - Skip Hop14% - Manhattan Toy13% - kecristv10% - Itzy Ritzy10% - Fisher-Price8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +36.7% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/sg/baby-products/baby-toys-6-to-12-months/trend)
## **Top baby toys 6 to 12 months search terms**
- **baby toy**6K/yr+36.8%0.2% conv. - **baby toys 6 to 12 months**4K/yr+7.8%0.1% conv. - **infant toys**2K/yr+113.9%0.4% conv. - **baby toys 0-6 months toys**1K/yr+27.5%0.6% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/baby-toys-6-to-12-months/search-terms)
## **Top baby toys 6 to 12 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31420%$62730%$94140%$1K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months**Jyusmile**$30.00**4.6★2,284 rev](https://www.amazon.sg/dp/B0B2P5GK1Y) [2**Skip Hop SH306202 Bandana Buddies Activity Toy**Skip Hop**$23.80**4.8★23,659 rev](https://www.amazon.sg/dp/B00LZKC1S8) [3**Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy**Manhattan Toy**$16.99**4.8★40,930 rev](https://www.amazon.sg/dp/B000BNCA4K) [4**kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys**kecristv**$20.30**4.6★1,001 rev](https://www.amazon.sg/dp/B0C1Y97GT7) [5**Itzy Ritzy - Itzy Lovey Including Teether Textured Ribbons & Dangle Arms; Features Crinkle Sound Sherpa Fabric and Minky Plush; Sloth**Itzy Ritzy**$17.50**4.8★4,015 rev](https://www.amazon.sg/dp/B08SZD1XXG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys**kecristv**$20.30**1,001 rev3y ago](https://www.amazon.sg/dp/B0C1Y97GT7) [**Taf Toys Newborn Developmental Gift Set with 12 Toys Tummy Time Pillow Flash Cards Rattles Baby-Safe Mirror Blankie Best for Newborns & Up Development Montessori for Infant Toys 0-6 Months Babies**Taf Toys**$32.75**216 rev3y ago](https://www.amazon.sg/dp/B0BCBQQ1VJ) [**Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months**Jyusmile**$30.00**2,284 rev4y ago](https://www.amazon.sg/dp/B0B2P5GK1Y) [**Baby Einstein Curiosity Clutch Fidget Sensory Toy and Pop It Rattle BPA Free Infant Teether Age 3 Months+ Multicolored**Baby Einstein**$14.19**5,806 rev5y ago](https://www.amazon.sg/dp/B094DSPJQB) [**Itzy Ritzy - Itzy Lovey Including Teether Textured Ribbons & Dangle Arms; Features Crinkle Sound Sherpa Fabric and Minky Plush; Sloth**Itzy Ritzy**$17.50**4,015 rev5y ago](https://www.amazon.sg/dp/B08SZD1XXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baby Einstein Curiosity Clutch Fidget Sensory Toy and Pop It Rattle BPA Free Infant Teether Age 3 Months+ Multicolored**Baby Einstein**$14.19**4.7★**▲ 191%**](https://www.amazon.sg/dp/B094DSPJQB) [**kecristv Montessori Toys for 1 Year Old Girls Boys Baby Sorter Toys Learning Activity Cube 1 Year Old Girl Boy Birthday Gifts Baby Toys 6-12-18 Months 7-in-1 Developmental Learning Toys**kecristv**$20.30**4.6★**▲ 72%**](https://www.amazon.sg/dp/B0C1Y97GT7) [**Jyusmile Baby Toys 6-12 Months Montessori Toys for Babies 6-12 Months Incl Stacking Building Blocks & Soft Infant Teething Toys & Sensory Balls for Toddlers 0-3-6-9-12 Months**Jyusmile**$30.00**4.6★**▲ 27%**](https://www.amazon.sg/dp/B0B2P5GK1Y) [**Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy**Manhattan Toy**$16.99**4.8★**▲ 13%**](https://www.amazon.sg/dp/B000BNCA4K) [**Skip Hop SH306202 Bandana Buddies Activity Toy**Skip Hop**$23.80**4.8★**— 4%**](https://www.amazon.sg/dp/B00LZKC1S8)
**~~View all trending →~~**
## **What buyers say about baby toys 6 to 12 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**100%
*“Teething toys”*
### **Top return reasons **
**Gifting Purpose**25%
**Ease Of Use**25%
**Quality-Overall**25%
**Product Condition**25%
## **Common questions**
- **Is baby toys 6 to 12 months profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 9 tracked products. 90-day search growth is +36.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the baby toys 6 to 12 months niche?**
- 9 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
- **When does demand for baby toys 6 to 12 months peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the baby toys 6 to 12 months niche?**
- Listings span $13.33–$32.75; the average listing price is $21.75 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.
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