[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-baby-products-baby-powder":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":152,"baselines":186,"demand":190,"seasonality":444,"brandShare":457,"products":468,"feedback":504,"searchTerms":505,"related":515,"lastUpdated":144},"c7716f8b4d55be0a170e85c31c68dc04","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":121,"top5BrandShare":121,"avgRating":134,"avgReviewCount":135,"avgPrice":136,"priceMin":137,"priceMax":138,"productCount":139,"unitsSoldMax":140,"sponsoredPct":122,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":141,"slug":142,"href":143,"leafCategoryName":69,"scrapedAt":144,"brandCount":145,"brandCountYearAgo":100,"sellerCount":107,"signals":146,"avgBsr":139,"pageQuality":122,"unitsSoldMin":147,"unitsSoldAvgMin":122,"unitsSoldAvgMax":147,"revenueMin":148,"revenueMax":149,"avgBrandAgeMonths":51,"avgSellerAgeDays":150,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":151},2596,1.1419,0.0924,4.45,7968,15.75,4.23,32.09,4,250,"baby powder","baby-powder","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-powder","2026-07-24T00:14:15.357289+00:00",3,[],100,1575,3938,49,0.1692,{"score":153,"verdict":154,"components":155},29,"skip",[156,159,162,165,167,169,172,177,179,182],{"key":157,"score":122,"weight":158,"raw":122},"marketSize",0.15,{"key":160,"score":161,"weight":158,"raw":133},"growth",37,{"key":163,"score":122,"weight":164,"raw":122},"conversion",0.1,{"key":166,"score":122,"weight":158,"raw":121},"competition",{"key":168,"score":122,"weight":164,"raw":121},"brandShare",{"key":170,"score":171,"weight":164,"raw":134},"qualityGap",50,{"key":173,"score":174,"weight":175,"raw":176},"reviewMoat",23,0.05,7967.75,{"key":178,"score":147,"weight":164,"raw":122},"returns",{"key":180,"score":181,"weight":175,"raw":136},"avgPrice",77,{"key":183,"score":184,"weight":175,"raw":185},"priceRange",61,0.6134242641780331,{"avgRating":187,"medianPrice":188,"medianReturnRate":122,"nichesTracked":189},4.47,30,1590,{"points":191,"droppedPartialWeek":443},[192,195,198,201,204,206,209,212,214,216,219,222,224,227,230,233,235,238,240,243,245,248,251,254,257,259,262,265,267,270,272,275,277,279,281,283,285,288,291,294,297,299,302,305,307,309,311,314,316,318,321,324,326,328,331,333,335,337,340,342,344,346,349,351,353,355,357,359,362,364,366,369,371,373,375,377,379,381,383,385,388,390,392,395,397,399,401,404,406,408,410,413,415,417,420,423,426,428,430,432,434,436,439,441],{"week":193,"volume":194},"2024-07-28",63,{"week":196,"volume":197},"2024-08-04",74,{"week":199,"volume":200},"2024-08-11",73,{"week":202,"volume":203},"2024-08-18",86,{"week":205,"volume":65},"2024-08-25",{"week":207,"volume":208},"2024-09-01",47,{"week":210,"volume":211},"2024-09-08",76,{"week":213,"volume":72},"2024-09-15",{"week":215,"volume":197},"2024-09-22",{"week":217,"volume":218},"2024-09-29",52,{"week":220,"volume":221},"2024-10-06",69,{"week":223,"volume":211},"2024-10-13",{"week":225,"volume":226},"2024-10-20",48,{"week":228,"volume":229},"2024-10-27",88,{"week":231,"volume":232},"2024-11-03",97,{"week":234,"volume":218},"2024-11-10",{"week":236,"volume":237},"2024-11-17",58,{"week":239,"volume":232},"2024-11-24",{"week":241,"volume":242},"2024-12-01",68,{"week":244,"volume":72},"2024-12-08",{"week":246,"volume":247},"2024-12-15",35,{"week":249,"volume":250},"2024-12-22",42,{"week":252,"volume":253},"2024-12-29",32,{"week":255,"volume":256},"2025-01-05",72,{"week":258,"volume":150},"2025-01-12",{"week":260,"volume":261},"2025-01-19",51,{"week":263,"volume":264},"2025-01-26",62,{"week":266,"volume":264},"2025-02-02",{"week":268,"volume":269},"2025-02-09",41,{"week":271,"volume":253},"2025-02-16",{"week":273,"volume":274},"2025-02-23",59,{"week":276,"volume":72},"2025-03-02",{"week":278,"volume":256},"2025-03-09",{"week":280,"volume":253},"2025-03-16",{"week":282,"volume":181},"2025-03-23",{"week":284,"volume":79},"2025-03-30",{"week":286,"volume":287},"2025-04-06",24,{"week":289,"volume":290},"2025-04-13",57,{"week":292,"volume":293},"2025-04-20",45,{"week":295,"volume":296},"2025-04-27",25,{"week":298,"volume":221},"2025-05-04",{"week":300,"volume":301},"2025-05-11",40,{"week":303,"volume":304},"2025-05-18",27,{"week":306,"volume":65},"2025-05-25",{"week":308,"volume":161},"2025-06-01",{"week":310,"volume":65},"2025-06-08",{"week":312,"volume":313},"2025-06-15",44,{"week":315,"volume":184},"2025-06-22",{"week":317,"volume":253},"2025-06-29",{"week":319,"volume":320},"2025-07-06",56,{"week":322,"volume":323},"2025-07-13",60,{"week":325,"volume":218},"2025-07-20",{"week":327,"volume":253},"2025-07-27",{"week":329,"volume":330},"2025-08-03",65,{"week":332,"volume":330},"2025-08-10",{"week":334,"volume":293},"2025-08-17",{"week":336,"volume":221},"2025-08-24",{"week":338,"volume":339},"2025-08-31",36,{"week":341,"volume":304},"2025-09-07",{"week":343,"volume":261},"2025-09-14",{"week":345,"volume":293},"2025-09-21",{"week":347,"volume":348},"2025-09-28",28,{"week":350,"volume":208},"2025-10-05",{"week":352,"volume":197},"2025-10-12",{"week":354,"volume":229},"2025-10-19",{"week":356,"volume":293},"2025-10-26",{"week":358,"volume":194},"2025-11-02",{"week":360,"volume":361},"2025-11-09",71,{"week":363,"volume":293},"2025-11-16",{"week":365,"volume":242},"2025-11-23",{"week":367,"volume":368},"2025-11-30",80,{"week":370,"volume":242},"2025-12-07",{"week":372,"volume":247},"2025-12-14",{"week":374,"volume":339},"2025-12-21",{"week":376,"volume":188},"2025-12-28",{"week":378,"volume":150},"2026-01-04",{"week":380,"volume":250},"2026-01-11",{"week":382,"volume":287},"2026-01-18",{"week":384,"volume":274},"2026-01-25",{"week":386,"volume":387},"2026-02-01",22,{"week":389,"volume":188},"2026-02-08",{"week":391,"volume":174},"2026-02-15",{"week":393,"volume":394},"2026-02-22",34,{"week":396,"volume":348},"2026-03-01",{"week":398,"volume":304},"2026-03-08",{"week":400,"volume":330},"2026-03-15",{"week":402,"volume":403},"2026-03-22",64,{"week":405,"volume":293},"2026-03-29",{"week":407,"volume":323},"2026-04-05",{"week":409,"volume":58},"2026-04-12",{"week":411,"volume":412},"2026-04-19",96,{"week":414,"volume":403},"2026-04-26",{"week":416,"volume":256},"2026-05-03",{"week":418,"volume":419},"2026-05-10",43,{"week":421,"volume":422},"2026-05-17",67,{"week":424,"volume":425},"2026-05-24",39,{"week":427,"volume":419},"2026-05-31",{"week":429,"volume":301},"2026-06-07",{"week":431,"volume":72},"2026-06-14",{"week":433,"volume":58},"2026-06-21",{"week":435,"volume":171},"2026-06-28",{"week":437,"volume":438},"2026-07-05",55,{"week":440,"volume":150},"2026-07-12",{"week":442,"volume":79},"2026-07-19",false,[445,446,447,448,449,450,451,452,453,454,455,456],0.9689440993788819,0.7195834855681402,0.9442455242966752,1.0069419071976615,0.9415012381764299,0.8802825478017294,0.9499451954694921,1.1800430317054358,0.9583891527625542,1.2705516989404457,1.3320342629805546,0.8443957293062152,{"top":458,"otherBrandCount":122,"otherClickShare":122},[459,462,465],{"brand":460,"clickShare":461},"Burt's Bees Baby",0.5,{"brand":463,"clickShare":464},"Kodomo",0.3214,{"brand":466,"clickShare":467},"Johnson's Baby",0.1786,[469,476,486,495],{"asin":470,"title":471,"brand":463,"imageUrl":472,"price":137,"rating":139,"reviews":86,"clickShare90":464,"clickShare360":473,"launchDate":474,"amazonUrl":475},"B07417NB9Z","Kodomo Baby Powder Twinpack 500grams 2 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51om9PEY3TL.jpg",0.5319,"2019-03-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07417NB9Z",{"asin":477,"title":478,"brand":460,"imageUrl":479,"price":138,"rating":480,"reviews":481,"clickShare90":482,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B006L3MFAI","Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51u267rcaZS.jpg",4.6,15917,0.2857,0.1489,"2011-12-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB006L3MFAI",{"asin":487,"title":488,"brand":460,"imageUrl":489,"price":490,"rating":480,"reviews":481,"clickShare90":491,"clickShare360":492,"launchDate":493,"amazonUrl":494},"B000UVX7KE","Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hUCMcyR1L.jpg",14.16,0.2143,0.1915,"2012-08-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB000UVX7KE",{"asin":496,"title":497,"brand":466,"imageUrl":498,"price":499,"rating":480,"reviews":500,"clickShare90":467,"clickShare360":501,"launchDate":502,"amazonUrl":503},"B0009STDJW","Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RyCYexNKL.jpg",12.54,26,0.1277,"2012-08-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0009STDJW",null,[506,510],{"term":141,"volume":507,"growthQoq":508,"conversionRate":509},1828,0.0977,0.0169,{"term":511,"volume":512,"growthQoq":513,"conversionRate":514},"talcum powder",768,0.0795,0.0105,[516,521,526,530,534,539],{"title":517,"href":518,"score":247,"verdict":154,"marketSize":519,"growth90":520},"baby towel","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-towel",3628.99,0.016,{"title":522,"href":523,"score":247,"verdict":154,"marketSize":524,"growth90":525},"avent","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Favent",2143.22,0.1735,{"title":527,"href":528,"score":247,"verdict":154,"marketSize":122,"growth90":529},"bugaboo","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbugaboo",2.4591,{"title":531,"href":532,"score":247,"verdict":154,"marketSize":122,"growth90":533},"bed rail","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbed-rail",0.1274,{"title":535,"href":536,"score":247,"verdict":154,"marketSize":537,"growth90":538},"swim diaper","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fswim-diaper",3399.46,0.0383,{"title":540,"href":541,"score":339,"verdict":154,"marketSize":122,"growth90":542},"baby carrier","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-carrier",0.2634]