---
title: "Baby Powder — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/baby-powder"
last_updated: "2026-08-08T07:00:34.976Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 3K searches/yr · $15.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 3K searches/yr · $15.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Powder — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **baby powder**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 37Conversion 0Competition 0Returns 100Price range 61Avg price 77Brand share 0Review moat 23Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.75**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.23–$32.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,967.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 3K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, baby powder is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby powder market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **16.9%**
- **Avg brand age**
- **106 months**
- **Avg seller age**
- **49 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Burt's Bees Baby50% - Kodomo32% - Johnson's Baby18%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
9070Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/baby-products/baby-powder/trend)
## **Top baby powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kodomo Baby Powder Twinpack 500grams 2 Count**Kodomo**$4.23**4.0★11 rev](https://www.amazon.sg/dp/B07417NB9Z) [2**Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)**Burt's Bees Baby**$32.09**4.6★15,917 rev](https://www.amazon.sg/dp/B006L3MFAI) [3**Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz**Burt's Bees Baby**$14.16**4.6★15,917 rev](https://www.amazon.sg/dp/B000UVX7KE) [4**Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz**Johnson's Baby**$12.54**4.6★26 rev](https://www.amazon.sg/dp/B0009STDJW)
### **Newest**
by launch date
[**Kodomo Baby Powder Twinpack 500grams 2 Count**Kodomo**$4.23**11 rev7y ago](https://www.amazon.sg/dp/B07417NB9Z) [**Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz**Johnson's Baby**$12.54**26 rev13y ago](https://www.amazon.sg/dp/B0009STDJW) [**Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz**Burt's Bees Baby**$14.16**15,917 rev13y ago](https://www.amazon.sg/dp/B000UVX7KE) [**Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)**Burt's Bees Baby**$32.09**15,917 rev14y ago](https://www.amazon.sg/dp/B006L3MFAI)
### **Trending**
90-day click momentum
[**Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)**Burt's Bees Baby**$32.09**4.6★**▲ 92%**](https://www.amazon.sg/dp/B006L3MFAI) [**Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz**Johnson's Baby**$12.54**4.6★**▲ 40%**](https://www.amazon.sg/dp/B0009STDJW) [**Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz**Burt's Bees Baby**$14.16**4.6★**▲ 12%**](https://www.amazon.sg/dp/B000UVX7KE) [**Kodomo Baby Powder Twinpack 500grams 2 Count**Kodomo**$4.23**4.0★**▼ 40%**](https://www.amazon.sg/dp/B07417NB9Z)
## **Common questions**
- **Is baby powder profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 4 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (29/100).
- **How competitive is the baby powder niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for baby powder peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the baby powder niche?**
- Listings span $4.23–$32.09; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 7,968 reviews — the moat a new listing must climb.
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