---
title: "Baby Monitor — $21K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/baby-monitor"
last_updated: "2026-08-07T19:44:03.482Z"
locale: en
meta:
description: "Niche score 41/100 · $21K/yr market · 11K searches/yr · $125.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $21K/yr market · 11K searches/yr · $125.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Monitor — $21K/yr Amazon SG Niche (2026) - Flapen"
---
# **baby monitor**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 65Conversion 19Competition 23Returns 78Price range 21Avg price 66Brand share 35Review moat 27Quality gap 84
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$125.90**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+43.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,844.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$34.73–$352.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 11K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, baby monitor is a $21K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby monitor market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$31K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **23%**
- **Out of stock**
- **31.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **52 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**11%**
- VTech51% - Ellie Baby Pro10% - HelloBaby9% - AVENT7% - ARENTI6% - Tapo5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.6% search growth over the last 90 days.
700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/sg/baby-products/baby-monitor/trend)
## **Top baby monitor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission**VTech**$68.28**4.4★1,393 rev](https://www.amazon.sg/dp/B09XDC296X) [2**VTech VM819 Video Baby Monitor with 19Hour Battery Life 1000ft Long Range Auto Night Vision 2.8 Screen 2Way Audio Talk Temperature Sensor Power Saving Mode and Lullabies White**VTech**$119.81**4.6★9,930 rev](https://www.amazon.sg/dp/B08V8RWP3W) [3**Ellie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range**Ellie Baby Pro**$134.56**3.8★279 rev](https://www.amazon.sg/dp/B0FSZ6RBF4) [4**Philips AVENT Philips Baby Monitor with Camera Advanced - DEKRA Certified Private and Safe - 2.8 Inch Display x2 Zoom Infrared Night Vision Lullabies (Model SCD881/26)**AVENT**$164.61**4.0★439 rev](https://www.amazon.sg/dp/B0CF674JN9) [5**ARENTI Video Baby Monitor with Camera and Audio 5-inch Smart Baby Camera Monitor with Free Phone App 1080P VOX PTZ One-Touch Call Temp Sensor Lullaby Night Vision Auto Tracking 2-Way Talk**ARENTI**$151.07**4.2★444 rev](https://www.amazon.sg/dp/B0CTLPRXLF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ellie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range**Ellie Baby Pro**$134.56**279 rev9mo ago](https://www.amazon.sg/dp/B0FSZ6RBF4) [**Ellie Baby Smart Monitor Pro 1080p HD Camera Night Vision Two-Way Audio Temp & Humidity Monitoring Real-Time AI Alerts Secure Wi-Fi Pan-Tilt Rotation (Blue)**Ellie Baby Pro**$152.93**9 rev1y ago](https://www.amazon.sg/dp/B0FC655JC8) [**Motorola Nursery AM21 Baby Monitor with DECT Technology for Audio Monitoring - 300m Range - High Sensitivity Microphone - White**Motorola Nursery**$40.22**3,654 rev1y ago](https://www.amazon.sg/dp/B08BG3DJJ3) [**VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission**VTech**$68.28**1,393 rev1y ago](https://www.amazon.sg/dp/B09XDC296X) [**OKAIDI Baby Monitor with Camera and Audio 6.0 IPS Ultra-Large Screen with 30-Hour Battery 1000ft Range Baby Monitor No WiFi Night Vision 2-Way Talk Remote Pan-Tilt-Zoom Camera Home Security Camera**OKAIDI**$110.63**358 rev2y ago](https://www.amazon.sg/dp/B0D73Q65YT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ellie Pro Baby Monitor with Camera and Audio 5 IPS 2K UHD Resolution 6000mAh Battery Remote Pan-Tilt-5X Zoom 2-Way Talk No WiFi Night Vision Virtual Fence 24hr Play Back and 1000ft Range**Ellie Baby Pro**$134.56**3.8★**▲ 138%**](https://www.amazon.sg/dp/B0FSZ6RBF4) [**OKAIDI Baby Monitor with Camera and Audio 6.0 IPS Ultra-Large Screen with 30-Hour Battery 1000ft Range Baby Monitor No WiFi Night Vision 2-Way Talk Remote Pan-Tilt-Zoom Camera Home Security Camera**OKAIDI**$110.63**4.6★**▲ 133%**](https://www.amazon.sg/dp/B0D73Q65YT) [**HelloBaby Video Baby Monitor with Remote Camera Pan-Tilt-Zoom 3.2 Color LCD Screen Infrared Night Vision Temperature Display Lullaby Two Way Audio with Wall Mount Kit**HelloBaby**$106.33**4.2★**▲ 79%**](https://www.amazon.sg/dp/B07NRPN8W9) [**Bebcare Motion - Smart Video Baby Monitor: 4.3 Ultra-Clear Screen 360 Pan-and-Tilt Camera Temperature Sensor Motion and Sound Alert Auto Baby Tracking Camera (Without Breathing Sensor Mat)**Bebcare Baby**$352.04**4.4★**▲ 45%**](https://www.amazon.sg/dp/B07T2V5VML) [**VTech VM924 Remote Pan-Tilt-Zoom Video Baby Monitor 5 LCD Screen Up to 17 Hrs Streaming Night Vision Up to 1000ft Range Soothing Sounds 2-Way Talk Temperature Sensor Secured Transmission**VTech**$68.28**4.4★**▲ 28%**](https://www.amazon.sg/dp/B09XDC296X)
**~~View all trending →~~**
## **What buyers say about baby monitor**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Product Condition**50%
*“Item has been used”*
**Connectivity-Overall**25%
*“Cannot connect to WIFI”*
**Functionality-Overall**25%
*“It does not work at all”*
### **Top return reasons **
**Functionality-Overall**30%
**Connectivity-Overall**20%
**Compatibility-Overall**10%
**Defective Material/Parts**10%
**Image/Picture Clarity**10%
**Camera Quality**10%
**Instructions/User Manual/Troubleshooting**10%
## **Common questions**
- **Is baby monitor profitable to sell on Amazon Singapore?**
- The niche generates $21K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the baby monitor niche?**
- 10 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in baby monitor?**
- Top complaints mined from reviews: Product Condition, Connectivity-Overall, Functionality-Overall. The return rate is 1.9%.
- **When does demand for baby monitor peak?**
- Demand peaks in Jul–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the baby monitor niche?**
- Listings span $34.73–$352.04; the average listing price is $125.90 (sweet spot $15–$100). The average incumbent carries 3,844 reviews — the moat a new listing must climb.
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