[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-baby-products-baby-gym":3,"research-sidebar-rollups":547},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":43,"baselines":78,"demand":82,"seasonality":374,"brandShare":387,"products":404,"feedback":490,"searchTerms":503,"related":518,"lastUpdated":32},"a01e40b2d95daafa06148c53b89a4e70","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":15,"returnRate":28,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":11,"scrapedAt":32,"brandCount":33,"brandCountYearAgo":34,"sellerCount":35,"signals":36,"avgBsr":39,"pageQuality":15,"unitsSoldMin":15,"unitsSoldAvgMin":15,"unitsSoldAvgMax":27,"revenueMin":15,"revenueMax":40,"avgBrandAgeMonths":41,"avgSellerAgeDays":15,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":42},0,6209,2.2238,-0.0633,0.7621,1,4.7,6877,85.62,42.21,220.77,9,100,0.0621,"baby gym","baby-gym","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-gym","2026-07-24T00:14:15.357289+00:00",5,8,17,[37,38],"high_returns","high_price",13,8562,72,0.1296,{"score":35,"verdict":44,"components":45},"skip",[46,49,52,55,58,60,63,68,71,74],{"key":47,"score":15,"weight":48,"raw":15},"marketSize",0.15,{"key":50,"score":51,"weight":48,"raw":18},"growth",22,{"key":53,"score":15,"weight":54,"raw":15},"conversion",0.1,{"key":56,"score":57,"weight":48,"raw":19},"competition",20,{"key":59,"score":15,"weight":54,"raw":20},"brandShare",{"key":61,"score":62,"weight":54,"raw":21},"qualityGap",19,{"key":64,"score":65,"weight":66,"raw":67},"reviewMoat",23,0.05,6876.78,{"key":69,"score":70,"weight":54,"raw":28},"returns",21,{"key":72,"score":73,"weight":66,"raw":23},"avgPrice",80,{"key":75,"score":76,"weight":66,"raw":77},"priceRange",32,0.32364471326164873,{"avgRating":79,"medianPrice":80,"medianReturnRate":15,"nichesTracked":81},4.47,30,1590,{"points":83,"droppedPartialWeek":373},[84,87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,164,167,170,173,175,178,180,183,186,189,192,194,197,199,202,205,208,211,213,216,219,222,224,226,229,231,233,235,238,241,244,247,249,252,254,257,260,263,265,268,271,273,275,278,281,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,327,329,332,335,337,340,343,346,349,351,354,357,360,362,364,367,370],{"week":85,"volume":86},"2024-07-28",303,{"week":88,"volume":89},"2024-08-04",265,{"week":91,"volume":92},"2024-08-11",304,{"week":94,"volume":95},"2024-08-18",136,{"week":97,"volume":98},"2024-08-25",312,{"week":100,"volume":101},"2024-09-01",333,{"week":103,"volume":104},"2024-09-08",188,{"week":106,"volume":107},"2024-09-15",233,{"week":109,"volume":110},"2024-09-22",300,{"week":112,"volume":113},"2024-09-29",235,{"week":115,"volume":116},"2024-10-06",189,{"week":118,"volume":119},"2024-10-13",662,{"week":121,"volume":122},"2024-10-20",254,{"week":124,"volume":125},"2024-10-27",118,{"week":127,"volume":128},"2024-11-03",191,{"week":130,"volume":131},"2024-11-10",158,{"week":133,"volume":134},"2024-11-17",129,{"week":136,"volume":137},"2024-11-24",355,{"week":139,"volume":140},"2024-12-01",534,{"week":142,"volume":143},"2024-12-08",325,{"week":145,"volume":146},"2024-12-15",200,{"week":148,"volume":149},"2024-12-22",196,{"week":151,"volume":152},"2024-12-29",122,{"week":154,"volume":155},"2025-01-05",132,{"week":157,"volume":158},"2025-01-12",166,{"week":160,"volume":161},"2025-01-19",134,{"week":163,"volume":155},"2025-01-26",{"week":165,"volume":166},"2025-02-02",69,{"week":168,"volume":169},"2025-02-09",153,{"week":171,"volume":172},"2025-02-16",163,{"week":174,"volume":131},"2025-02-23",{"week":176,"volume":177},"2025-03-02",195,{"week":179,"volume":131},"2025-03-09",{"week":181,"volume":182},"2025-03-16",190,{"week":184,"volume":185},"2025-03-23",126,{"week":187,"volume":188},"2025-03-30",229,{"week":190,"volume":191},"2025-04-06",103,{"week":193,"volume":158},"2025-04-13",{"week":195,"volume":196},"2025-04-20",140,{"week":198,"volume":155},"2025-04-27",{"week":200,"volume":201},"2025-05-04",79,{"week":203,"volume":204},"2025-05-11",84,{"week":206,"volume":207},"2025-05-18",110,{"week":209,"volume":210},"2025-05-25",124,{"week":212,"volume":172},"2025-06-01",{"week":214,"volume":215},"2025-06-08",108,{"week":217,"volume":218},"2025-06-15",115,{"week":220,"volume":221},"2025-06-22",111,{"week":223,"volume":215},"2025-06-29",{"week":225,"volume":158},"2025-07-06",{"week":227,"volume":228},"2025-07-13",514,{"week":230,"volume":182},"2025-07-20",{"week":232,"volume":107},"2025-07-27",{"week":234,"volume":196},"2025-08-03",{"week":236,"volume":237},"2025-08-10",197,{"week":239,"volume":240},"2025-08-17",125,{"week":242,"volume":243},"2025-08-24",168,{"week":245,"volume":246},"2025-08-31",230,{"week":248,"volume":27},"2025-09-07",{"week":250,"volume":251},"2025-09-14",116,{"week":253,"volume":134},"2025-09-21",{"week":255,"volume":256},"2025-09-28",142,{"week":258,"volume":259},"2025-10-05",161,{"week":261,"volume":262},"2025-10-12",214,{"week":264,"volume":161},"2025-10-19",{"week":266,"volume":267},"2025-10-26",87,{"week":269,"volume":270},"2025-11-02",88,{"week":272,"volume":95},"2025-11-09",{"week":274,"volume":191},"2025-11-16",{"week":276,"volume":277},"2025-11-23",282,{"week":279,"volume":280},"2025-11-30",213,{"week":282,"volume":256},"2025-12-07",{"week":284,"volume":285},"2025-12-14",137,{"week":287,"volume":288},"2025-12-21",146,{"week":290,"volume":291},"2025-12-28",107,{"week":293,"volume":294},"2026-01-04",63,{"week":296,"volume":297},"2026-01-11",73,{"week":299,"volume":300},"2026-01-18",92,{"week":302,"volume":303},"2026-01-25",167,{"week":305,"volume":306},"2026-02-01",128,{"week":308,"volume":309},"2026-02-08",78,{"week":311,"volume":312},"2026-02-15",93,{"week":314,"volume":315},"2026-02-22",96,{"week":317,"volume":318},"2026-03-01",117,{"week":320,"volume":321},"2026-03-08",83,{"week":323,"volume":324},"2026-03-15",58,{"week":326,"volume":315},"2026-03-22",{"week":328,"volume":312},"2026-03-29",{"week":330,"volume":331},"2026-04-05",102,{"week":333,"volume":334},"2026-04-12",145,{"week":336,"volume":331},"2026-04-19",{"week":338,"volume":339},"2026-04-26",70,{"week":341,"volume":342},"2026-05-03",75,{"week":344,"volume":345},"2026-05-10",149,{"week":347,"volume":348},"2026-05-17",130,{"week":350,"volume":309},"2026-05-24",{"week":352,"volume":353},"2026-05-31",67,{"week":355,"volume":356},"2026-06-07",101,{"week":358,"volume":359},"2026-06-14",123,{"week":361,"volume":339},"2026-06-21",{"week":363,"volume":303},"2026-06-28",{"week":365,"volume":366},"2026-07-05",99,{"week":368,"volume":369},"2026-07-12",89,{"week":371,"volume":372},"2026-07-19",54,false,[375,376,377,378,379,380,381,382,383,384,385,386],0.7399691358024691,0.7237654320987654,0.8302469135802469,0.7407407407407407,0.6145404663923183,0.7311385459533608,1.271604938271605,1.2873799725651576,1.2181069958847737,1.4035493827160495,1.135116598079561,1.3093278463648834,{"top":388,"otherBrandCount":15,"otherClickShare":15},[389,392,395,398,401],{"brand":390,"clickShare":391},"Fisher-Price",0.3494,{"brand":393,"clickShare":394},"Baby Einstein",0.316,{"brand":396,"clickShare":397},"Lovevery",0.1822,{"brand":399,"clickShare":400},"Mallify",0.0929,{"brand":402,"clickShare":403},"Blissful Diary",0.0595,[405,415,424,433,443,454,463,471,480],{"asin":406,"title":407,"brand":393,"imageUrl":408,"price":409,"rating":410,"reviews":411,"clickShare90":394,"clickShare360":412,"launchDate":413,"amazonUrl":414},"B07MPCCDM7","Baby Einstein 4-in-1 Kickin Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Gu4DsOSKL.jpg",77.6,4.6,28924,0.2801,"2019-01-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07MPCCDM7",{"asin":416,"title":417,"brand":396,"imageUrl":418,"price":25,"rating":419,"reviews":420,"clickShare90":397,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B075R8BXXC","Lovevery The Play Gym One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511Tt8FuuXL.jpg",4.9,819,0.112,"2017-12-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB075R8BXXC",{"asin":425,"title":426,"brand":399,"imageUrl":427,"price":428,"rating":410,"reviews":429,"clickShare90":400,"clickShare360":430,"launchDate":431,"amazonUrl":432},"B08PRVVTKY","Washable Baby Gym Activity Center with Play Mat Rainbow Early Development Playmats 6 Toys for Infant & Toddler Larger Non Slip","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IVZJPy6mL.jpg",46.01,1127,0.1298,"2020-12-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08PRVVTKY",{"asin":434,"title":435,"brand":390,"imageUrl":436,"price":437,"rating":21,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B0CWHH4G6Q","Fisher-Price Kick & Play Gym 2024","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ynhiB4hJL.jpg",70.44,4374,0.0892,0.0383,"2024-02-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CWHH4G6Q",{"asin":444,"title":445,"brand":390,"imageUrl":446,"price":447,"rating":448,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0B5JXBMZJ","FISHER PRICE Nb Kick and Play Piano Gym Moonlight Forest","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Fjk1w1C-L.jpg",63.37,4.8,18117,0.0818,0.1867,"2022-12-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0B5JXBMZJ",{"asin":455,"title":456,"brand":390,"imageUrl":457,"price":458,"rating":21,"reviews":438,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B0CB6M5YP8","Fisher-Price Baby Activity Mat Simply Senses Newborn Gym with 6 Portable Sensory Toys for Newborns","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Xmiol7egL.jpg",62.53,0.0632,0.0588,"2023-07-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CB6M5YP8",{"asin":464,"title":465,"brand":390,"imageUrl":466,"price":24,"rating":467,"reviews":152,"clickShare90":459,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B09B8PVKSM","Fisher Price HBP41 Lets Cultivate Your Feeling! Sea Otter Waku Musical Gym [Birthday (0 Months)]","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518i4pNEOEL.jpg",4.4,0.0635,"2023-03-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09B8PVKSM",{"asin":472,"title":473,"brand":402,"imageUrl":474,"price":475,"rating":448,"reviews":476,"clickShare90":403,"clickShare360":477,"launchDate":478,"amazonUrl":479},"B0CD2LG5FB","Blissful Diary Baby Play Gym & Activity Mat Oversize Leaf Shaped Baby Play Mat with 6 Detachable Toys Tummy Time Mat Promote Motor Skills & Sensory Development Mat for Newborn Infant Baby Essentials","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vDDL39elL.jpg",110.03,1018,0.0682,"2023-10-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CD2LG5FB",{"asin":481,"title":482,"brand":390,"imageUrl":483,"price":484,"rating":448,"reviews":485,"clickShare90":486,"clickShare360":487,"launchDate":488,"amazonUrl":489},"B0CBQRXNVW","Fisher-Price Baby Activity Mat Glow and Grow Kick & Play Piano Gym Portable Musical Toy with Smart Stages Learning Ages 0+ Months Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510urgq77tL.jpg",77.61,3016,0.052,0.0626,"2023-09-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CBQRXNVW",{"love":491,"hate":492,"returnReasons":493},[],[],[494,497,499,501],{"reason":495,"pct":496},"Material Quality",0.25,{"reason":498,"pct":496},"Smell",{"reason":500,"pct":496},"Cushion",{"reason":502,"pct":496},"Thin",[504,508,513],{"term":29,"volume":505,"growthQoq":506,"conversionRate":507},2662,0.0372,0.0065,{"term":509,"volume":510,"growthQoq":511,"conversionRate":512},"play gym",1754,-0.0894,0.003,{"term":514,"volume":515,"growthQoq":516,"conversionRate":517},"baby play gym",1793,-0.1884,0.0124,[519,525,530,534,538,542],{"title":520,"href":521,"score":522,"verdict":44,"marketSize":523,"growth90":524},"baby towel","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-towel",35,3628.99,0.016,{"title":526,"href":527,"score":522,"verdict":44,"marketSize":528,"growth90":529},"avent","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Favent",2143.22,0.1735,{"title":531,"href":532,"score":522,"verdict":44,"marketSize":15,"growth90":533},"bed rail","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbed-rail",0.1274,{"title":535,"href":536,"score":522,"verdict":44,"marketSize":15,"growth90":537},"bugaboo","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbugaboo",2.4591,{"title":539,"href":540,"score":522,"verdict":44,"marketSize":541,"growth90":440},"swim diaper","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fswim-diaper",3399.46,{"title":543,"href":544,"score":545,"verdict":44,"marketSize":15,"growth90":546},"baby carrier","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-carrier",36,0.2634,[548,555,562,569,575,581,587,594,601,608,610,617,624,630,637,643,650],{"nodeId":549,"label":550,"slug":551,"href":552,"nichesTracked":553,"marketSizeTotal":554},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":556,"label":557,"slug":558,"href":559,"nichesTracked":560,"marketSizeTotal":561},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":563,"label":564,"slug":565,"href":566,"nichesTracked":567,"marketSizeTotal":568},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":570,"label":571,"slug":572,"href":573,"nichesTracked":262,"marketSizeTotal":574},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",1253894,{"nodeId":576,"label":577,"slug":578,"href":579,"nichesTracked":125,"marketSizeTotal":580},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",795398,{"nodeId":582,"label":583,"slug":584,"href":585,"nichesTracked":221,"marketSizeTotal":586},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",350309,{"nodeId":588,"label":589,"slug":590,"href":591,"nichesTracked":592,"marketSizeTotal":593},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":595,"label":596,"slug":597,"href":598,"nichesTracked":599,"marketSizeTotal":600},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":602,"label":603,"slug":604,"href":605,"nichesTracked":606,"marketSizeTotal":607},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":372,"marketSizeTotal":609},163274,{"nodeId":611,"label":612,"slug":613,"href":614,"nichesTracked":615,"marketSizeTotal":616},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":618,"label":619,"slug":620,"href":621,"nichesTracked":622,"marketSizeTotal":623},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":625,"label":626,"slug":627,"href":628,"nichesTracked":70,"marketSizeTotal":629},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":631,"label":632,"slug":633,"href":634,"nichesTracked":635,"marketSizeTotal":636},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":638,"label":639,"slug":640,"href":641,"nichesTracked":33,"marketSizeTotal":642},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":644,"label":645,"slug":646,"href":647,"nichesTracked":648,"marketSizeTotal":649},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":651,"label":652,"slug":653,"href":654,"nichesTracked":20,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]