[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-baby-products-baby-gift-set":3,"research-sidebar-rollups":502},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":44,"baselines":79,"demand":82,"seasonality":358,"brandShare":371,"products":391,"feedback":445,"searchTerms":454,"related":472,"lastUpdated":33},"f2413dbcd8b3c9f2accd0c1c3c340eea","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":19,"avgRating":20,"avgReviewCount":21,"avgPrice":22,"priceMin":23,"priceMax":24,"productCount":25,"unitsSoldMax":26,"sponsoredPct":27,"returnRate":28,"successfulLaunches360":15,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":11,"scrapedAt":33,"brandCount":25,"brandCountYearAgo":25,"sellerCount":34,"signals":35,"avgBsr":38,"pageQuality":15,"unitsSoldMin":15,"unitsSoldAvgMin":15,"unitsSoldAvgMax":26,"revenueMin":15,"revenueMax":39,"avgBrandAgeMonths":40,"avgSellerAgeDays":41,"top20ClickShare":29,"top20BrandShare":29,"primePct":42,"oosRate":43},0,4956,3.0757,0.0043,0.9032,4.66,5057,63.09,32.75,82.55,6,100,0.1667,0.0083,1,"baby gift set","baby-gift-set","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-gift-set","2026-07-24T00:14:15.357289+00:00",18,[36,37],"high_price","low_review_barrier",43,6309,53,76,0.8333,0.0929,{"score":45,"verdict":46,"components":47},30,"skip",[48,51,54,57,60,63,66,70,73,76],{"key":49,"score":15,"weight":50,"raw":15},"marketSize",0.15,{"key":52,"score":53,"weight":50,"raw":18},"growth",26,{"key":55,"score":15,"weight":56,"raw":15},"conversion",0.1,{"key":58,"score":59,"weight":50,"raw":19},"competition",8,{"key":61,"score":62,"weight":56,"raw":19},"brandShare",24,{"key":64,"score":65,"weight":56,"raw":20},"qualityGap",21,{"key":67,"score":62,"weight":68,"raw":69},"reviewMoat",0.05,5056.67,{"key":71,"score":72,"weight":56,"raw":28},"returns",96,{"key":74,"score":75,"weight":68,"raw":22},"avgPrice",88,{"key":77,"score":78,"weight":68,"raw":29},"priceRange",95,{"avgRating":80,"medianPrice":45,"medianReturnRate":15,"nichesTracked":81},4.47,1590,{"points":83,"droppedPartialWeek":357},[84,87,90,93,96,99,102,105,107,110,113,116,119,122,125,128,131,133,136,139,142,145,148,150,153,156,158,161,163,166,168,171,174,176,179,182,185,188,191,194,197,199,202,204,207,210,212,214,217,219,222,225,228,230,232,235,238,240,243,246,249,251,254,256,259,262,264,266,269,271,274,277,280,283,285,288,290,293,295,298,300,303,305,308,311,314,317,320,323,326,328,330,333,335,338,340,342,344,346,348,350,352,355],{"week":85,"volume":86},"2024-07-28",52,{"week":88,"volume":89},"2024-08-04",99,{"week":91,"volume":92},"2024-08-11",109,{"week":94,"volume":95},"2024-08-18",85,{"week":97,"volume":98},"2024-08-25",124,{"week":100,"volume":101},"2024-09-01",130,{"week":103,"volume":104},"2024-09-08",108,{"week":106,"volume":78},"2024-09-15",{"week":108,"volume":109},"2024-09-22",131,{"week":111,"volume":112},"2024-09-29",141,{"week":114,"volume":115},"2024-10-06",128,{"week":117,"volume":118},"2024-10-13",253,{"week":120,"volume":121},"2024-10-20",82,{"week":123,"volume":124},"2024-10-27",104,{"week":126,"volume":127},"2024-11-03",45,{"week":129,"volume":130},"2024-11-10",116,{"week":132,"volume":115},"2024-11-17",{"week":134,"volume":135},"2024-11-24",190,{"week":137,"volume":138},"2024-12-01",309,{"week":140,"volume":141},"2024-12-08",262,{"week":143,"volume":144},"2024-12-15",145,{"week":146,"volume":147},"2024-12-22",137,{"week":149,"volume":89},"2024-12-29",{"week":151,"volume":152},"2025-01-05",58,{"week":154,"volume":155},"2025-01-12",176,{"week":157,"volume":121},"2025-01-19",{"week":159,"volume":160},"2025-01-26",106,{"week":162,"volume":127},"2025-02-02",{"week":164,"volume":165},"2025-02-09",80,{"week":167,"volume":104},"2025-02-16",{"week":169,"volume":170},"2025-02-23",122,{"week":172,"volume":173},"2025-03-02",46,{"week":175,"volume":124},"2025-03-09",{"week":177,"volume":178},"2025-03-16",83,{"week":180,"volume":181},"2025-03-23",89,{"week":183,"volume":184},"2025-03-30",84,{"week":186,"volume":187},"2025-04-06",91,{"week":189,"volume":190},"2025-04-13",63,{"week":192,"volume":193},"2025-04-20",61,{"week":195,"volume":196},"2025-04-27",69,{"week":198,"volume":104},"2025-05-04",{"week":200,"volume":201},"2025-05-11",48,{"week":203,"volume":101},"2025-05-18",{"week":205,"volume":206},"2025-05-25",127,{"week":208,"volume":209},"2025-06-01",44,{"week":211,"volume":41},"2025-06-08",{"week":213,"volume":173},"2025-06-15",{"week":215,"volume":216},"2025-06-22",93,{"week":218,"volume":165},"2025-06-29",{"week":220,"volume":221},"2025-07-06",50,{"week":223,"volume":224},"2025-07-13",267,{"week":226,"volume":227},"2025-07-20",153,{"week":229,"volume":95},"2025-07-27",{"week":231,"volume":89},"2025-08-03",{"week":233,"volume":234},"2025-08-10",103,{"week":236,"volume":237},"2025-08-17",77,{"week":239,"volume":160},"2025-08-24",{"week":241,"volume":242},"2025-08-31",118,{"week":244,"volume":245},"2025-09-07",115,{"week":247,"volume":248},"2025-09-14",94,{"week":250,"volume":72},"2025-09-21",{"week":252,"volume":253},"2025-09-28",98,{"week":255,"volume":86},"2025-10-05",{"week":257,"volume":258},"2025-10-12",148,{"week":260,"volume":261},"2025-10-19",113,{"week":263,"volume":248},"2025-10-26",{"week":265,"volume":245},"2025-11-02",{"week":267,"volume":268},"2025-11-09",51,{"week":270,"volume":86},"2025-11-16",{"week":272,"volume":273},"2025-11-23",129,{"week":275,"volume":276},"2025-11-30",167,{"week":278,"volume":279},"2025-12-07",120,{"week":281,"volume":282},"2025-12-14",162,{"week":284,"volume":206},"2025-12-21",{"week":286,"volume":287},"2025-12-28",87,{"week":289,"volume":41},"2026-01-04",{"week":291,"volume":292},"2026-01-11",62,{"week":294,"volume":187},"2026-01-18",{"week":296,"volume":297},"2026-01-25",25,{"week":299,"volume":72},"2026-02-01",{"week":301,"volume":302},"2026-02-08",79,{"week":304,"volume":86},"2026-02-15",{"week":306,"volume":307},"2026-02-22",39,{"week":309,"volume":310},"2026-03-01",161,{"week":312,"volume":313},"2026-03-08",67,{"week":315,"volume":316},"2026-03-15",68,{"week":318,"volume":319},"2026-03-22",107,{"week":321,"volume":322},"2026-03-29",117,{"week":324,"volume":325},"2026-04-05",71,{"week":327,"volume":144},"2026-04-12",{"week":329,"volume":101},"2026-04-19",{"week":331,"volume":332},"2026-04-26",101,{"week":334,"volume":95},"2026-05-03",{"week":336,"volume":337},"2026-05-10",78,{"week":339,"volume":40},"2026-05-17",{"week":341,"volume":187},"2026-05-24",{"week":343,"volume":75},"2026-06-07",{"week":345,"volume":313},"2026-06-14",{"week":347,"volume":109},"2026-06-21",{"week":349,"volume":261},"2026-06-28",{"week":351,"volume":253},"2026-07-05",{"week":353,"volume":354},"2026-07-12",135,{"week":356,"volume":178},"2026-07-19",false,[359,360,361,362,363,364,365,366,367,368,369,370],0.8150870949616034,0.7487708372354374,0.8932197040644315,0.8814033526877693,0.8681401011425361,0.7909720921520884,1.1129073796591122,0.9860356704334978,1.0803521258662672,1.1744006368233753,1.0642754573265905,1.5519344030301139,{"top":372,"otherBrandCount":15,"otherClickShare":15},[373,376,379,382,385,388],{"brand":374,"clickShare":375},"Taf Toys",0.2984,{"brand":377,"clickShare":378},"Generic",0.1935,{"brand":380,"clickShare":381},"iAOVUEBY",0.1613,{"brand":383,"clickShare":384},"Fvntuey",0.1371,{"brand":386,"clickShare":387},"Suhctuptx",0.1129,{"brand":389,"clickShare":390},"Baby Einstein",0.0968,[392,401,408,418,427,436],{"asin":393,"title":394,"brand":374,"imageUrl":395,"price":23,"rating":396,"reviews":397,"clickShare90":375,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0BCBQQ1VJ","Taf Toys Newborn Developmental Gift Set with 12 Toys Tummy Time Pillow Flash Cards Rattles Baby-Safe Mirror Blankie Best for Newborns & Up Development Montessori for Infant Toys 0-6 Months Babies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Gm4o8jWqL.jpg",4.6,216,0.3133,"2022-08-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BCBQQ1VJ",{"asin":402,"title":403,"brand":377,"imageUrl":404,"price":24,"rating":15,"reviews":15,"clickShare90":378,"clickShare360":405,"launchDate":406,"amazonUrl":407},"B0FLRL1MSH","Premium Newborn Clothing Gift Set | Organic Cotton 0-3M Clothing | Baby Newborn Gift (Bodysuit Gloves Hat) | High-end gift box (Grass green short sleeves 0-3moths)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ys3Qu+ZaL.jpg",0.0933,"2025-08-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FLRL1MSH",{"asin":409,"title":410,"brand":380,"imageUrl":411,"price":412,"rating":413,"reviews":414,"clickShare90":381,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B0BFLL76QH","Baby Shower Gifts New Born Baby Gifts for Girls Boys Unique Baby Gifts Basket Essential Stuff - Baby Lovey Blanket Newborn Bibs Socks Wooden Rattle & Greeting Card Newborn Baby Gift Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WYUcN-RYL.jpg",46.05,4.7,351,0.3633,"2022-09-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BFLL76QH",{"asin":419,"title":420,"brand":383,"imageUrl":421,"price":422,"rating":413,"reviews":423,"clickShare90":384,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B09ZH6H481","Baby Shower Gifts Baby Boy Gifts Basket Includes Newborn Blanket Baby Lovey Security Blanket Wooden Rattle Toy Funny Baby Bibs Socks & Greeting Card - Baby Gift Set Newborn Shower Basket for Boys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eYxNjzwyL.jpg",73.99,695,0.0667,"2022-05-04","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09ZH6H481",{"asin":428,"title":429,"brand":386,"imageUrl":430,"price":431,"rating":413,"reviews":432,"clickShare90":387,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0F4QYL63C","Baby Gift Set Baby Girl Gifts New Mom Gifts for Women New Parents Gifts for Couples w\u002FNew Mom and Dad Tumbler Newborn Essentials for Gender Reveal Baby Shower Pregnancy Gifts for First Time Moms","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4117gJvN8-L.jpg",65.6,154,0.1167,"2025-04-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F4QYL63C",{"asin":437,"title":438,"brand":389,"imageUrl":439,"price":440,"rating":396,"reviews":441,"clickShare90":390,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B07MPCCDM7","Baby Einstein 4-in-1 Kickin Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Gu4DsOSKL.jpg",77.6,28924,0.0467,"2019-01-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07MPCCDM7",{"love":446,"hate":447,"returnReasons":448},[],[],[449,452],{"reason":450,"pct":451},"Cushion",0.5,{"reason":453,"pct":451},"Gifting Purpose",[455,459,464,468],{"term":30,"volume":456,"growthQoq":457,"conversionRate":458},1690,0.2121,0.0025,{"term":460,"volume":461,"growthQoq":462,"conversionRate":463},"new born baby gifts",1632,-0.1132,0.0053,{"term":465,"volume":466,"growthQoq":467,"conversionRate":15},"newborn gift",766,0.1494,{"term":469,"volume":470,"growthQoq":471,"conversionRate":15},"baby gift set for newborn",868,-0.1878,[473,479,484,488,492,497],{"title":474,"href":475,"score":476,"verdict":46,"marketSize":477,"growth90":478},"baby towel","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-towel",35,3628.99,0.016,{"title":480,"href":481,"score":476,"verdict":46,"marketSize":482,"growth90":483},"avent","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Favent",2143.22,0.1735,{"title":485,"href":486,"score":476,"verdict":46,"marketSize":15,"growth90":487},"bugaboo","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbugaboo",2.4591,{"title":489,"href":490,"score":476,"verdict":46,"marketSize":15,"growth90":491},"bed rail","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbed-rail",0.1274,{"title":493,"href":494,"score":476,"verdict":46,"marketSize":495,"growth90":496},"swim diaper","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fswim-diaper",3399.46,0.0383,{"title":498,"href":499,"score":500,"verdict":46,"marketSize":15,"growth90":501},"baby carrier","\u002Fresearch\u002Fsg\u002Fbaby-products\u002Fbaby-carrier",36,0.2634,[503,510,517,524,531,537,544,550,556,562,565,572,579,585,592,599,606],{"nodeId":504,"label":505,"slug":506,"href":507,"nichesTracked":508,"marketSizeTotal":509},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":242,"marketSizeTotal":536},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",795398,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":542,"marketSizeTotal":543},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":545,"label":546,"slug":547,"href":548,"nichesTracked":160,"marketSizeTotal":549},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",336014,{"nodeId":551,"label":552,"slug":553,"href":554,"nichesTracked":40,"marketSizeTotal":555},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":557,"label":558,"slug":559,"href":560,"nichesTracked":173,"marketSizeTotal":561},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":563,"marketSizeTotal":564},54,163274,{"nodeId":566,"label":567,"slug":568,"href":569,"nichesTracked":570,"marketSizeTotal":571},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":573,"label":574,"slug":575,"href":576,"nichesTracked":577,"marketSizeTotal":578},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":580,"label":581,"slug":582,"href":583,"nichesTracked":65,"marketSizeTotal":584},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":586,"label":587,"slug":588,"href":589,"nichesTracked":590,"marketSizeTotal":591},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":593,"label":594,"slug":595,"href":596,"nichesTracked":597,"marketSizeTotal":598},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":600,"label":601,"slug":602,"href":603,"nichesTracked":604,"marketSizeTotal":605},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":607,"label":608,"slug":609,"href":610,"nichesTracked":29,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]