---
title: "Avent — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/baby-products/avent"
last_updated: "2026-08-06T07:37:26.208Z"
locale: en
meta:
description: "Niche score 35/100 · $2K/yr market · 7K searches/yr · $27.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $2K/yr market · 7K searches/yr · $27.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avent — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **avent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 47Conversion 15Competition 24Returns 98Price range 95Avg price 95Brand share 0Review moat 24Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.62**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.05–$42.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****6,594.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 7K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, avent is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avent market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$14K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **22%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- AVENT100%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +17.3% search growth over the last 90 days.
300200Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/baby-products/avent/trend)
## **Top avent search terms**
- **avent**2K/yr+19.4%0.8% conv. - **philips avent**2K/yr+38.1%0.0% conv. - **avent bottle**2K/yr+10.8%0.3% conv. - **philips avent bottle**915/yr-18.3%4.2% conv. [**All search terms **](https://flapen.com/research/sg/baby-products/avent/search-terms)
## **Top avent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21420%$42930%$64340%$857101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68**AVENT**$32.26**4.8★834 rev](https://www.amazon.sg/dp/B0CP2WB514) [2**Philips Avent SCY903/04 PP Natural Response Baby Bottle 118ml (Pack of 4)**AVENT**$27.73**4.8★24,482 rev](https://www.amazon.sg/dp/B0964CHD65) [3**Philips Avent Natural Baby Bottle with Natural Response Purple 9oz 4pk SCY903/34 4 Pack**AVENT**$31.51**4.8★24,482 rev](https://www.amazon.sg/dp/B0964FHHTY) [4**Philips Avent Glass Natural Baby Bottle with Natural Response 4oz 4pk SCY910/04**AVENT**$40.93**4.6★5,033 rev](https://www.amazon.sg/dp/B098YHHV3Q) [5**Philips Avent Natural Response Baby Bottles 260ml 2-pack SCY903/02**AVENT**$20.96**4.8★102 rev](https://www.amazon.sg/dp/B0CHFJH2SQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Avent Natural Response Baby Bottles 260ml 2-pack SCY903/02**AVENT**$20.96**102 rev2y ago](https://www.amazon.sg/dp/B0CHFJH2SQ) [**Philips Avent Natural Response Baby Bottles 125ml 2-pack SCY900/02**AVENT**$18.90**49 rev2y ago](https://www.amazon.sg/dp/B0CHFLQDQW) [**AVENT Philips Natural Response Baby Bottle Glass Single (120ML)**AVENT**$15.05**266 rev2y ago](https://www.amazon.sg/dp/B0D8VHRY4J) [**Philips Avent Natural Response Baby Bottles 330ml 2-pack SCY906/02**AVENT**$18.47**24 rev2y ago](https://www.amazon.sg/dp/B0CHFJGGNT) [**Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68**AVENT**$32.26**834 rev2y ago](https://www.amazon.sg/dp/B0CP2WB514)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVENT Philips Natural Response Baby Bottle Glass Single (120ML)**AVENT**$15.05**4.5★**▲ 162%**](https://www.amazon.sg/dp/B0D8VHRY4J) [**Philips Avent Glass Natural Baby Bottle with Natural Response 4oz 4pk SCY910/04**AVENT**$40.93**4.6★**▲ 19%**](https://www.amazon.sg/dp/B098YHHV3Q) [**Philips Avent Natural Baby Bottle with Natural Response Purple 9oz 4pk SCY903/34 4 Pack**AVENT**$31.51**4.8★**▲ 18%**](https://www.amazon.sg/dp/B0964FHHTY) [**Philips AVENT Glass Natural Baby Bottle with Natural Response Clear 8oz 4pk SCY913/04**AVENT**$42.77**4.6★**▲ 13%**](https://www.amazon.sg/dp/B098YVB8BX) [**Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68**AVENT**$32.26**4.8★**— 7%**](https://www.amazon.sg/dp/B0CP2WB514)
**~~View all trending →~~**
## **What buyers say about avent**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Value For Money**91%
**Advertised Vs Actual Product**5%
**Measurement/Reading Accuracy**5%
## **Common questions**
- **Is avent profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 9 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the avent niche?**
- 1 brands and 5 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the avent niche?**
- Listings span $15.05–$42.77; the average listing price is $27.62 (sweet spot $15–$100). The average incumbent carries 6,594 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 35 [**baby towel**](https://flapen.com/research/sg/baby-products/baby-towel)$4K/yr+1.6%**Skip it**- 35 [**bugaboo**](https://flapen.com/research/sg/baby-products/bugaboo)$0/yr+245.9%**Skip it**- 35 [**bed rail**](https://flapen.com/research/sg/baby-products/bed-rail)$0/yr+12.7%**Skip it**- 35 [**swim diaper**](https://flapen.com/research/sg/baby-products/swim-diaper)$3K/yr+3.8%**Skip it**- 36 [**baby food processor**](https://flapen.com/research/sg/baby-products/baby-food-processor)$3K/yr+13.0%**Skip it**- 36 [**baby carrier**](https://flapen.com/research/sg/baby-products/baby-carrier)$0/yr+26.3%**Skip it**[**All Baby Products niches **](https://flapen.com/research/sg/baby-products)