---
title: "Search terms — squishy - Flapen"
canonical_url: "https://flapen.com/research/sa/toys/squishy/search-terms"
last_updated: "2026-08-08T10:59:00.114Z"
locale: en
meta:
  description: "Niche score 68/100 · $881K/yr market · 960K searches/yr · $85.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $881K/yr market · 960K searches/yr · $85.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — squishy - Flapen"
---

# **squishy**

**Launch it**

A $881K/yr market growing +130.3% this quarter with returns at 0.4% — clears our launch bar.

Market size 76Growth 96Conversion 14Competition 62Returns 98Price range 36Avg price 80Brand share 36Review moat 50Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+130.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$85.01**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$881K**

$881K/yr · 960K searches

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,548.38**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$30.83–$220.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=sa&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=sa&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sa&signal=out_of_stock "OOS rate > 10%")

## Search terms