---
title: "Search terms — car - Flapen"
canonical_url: "https://flapen.com/research/sa/toys/car/search-terms"
last_updated: "2026-08-08T10:17:04.369Z"
locale: en
meta:
  description: "Niche score 50/100 · $365K/yr market · 736K searches/yr · $90.10 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $365K/yr market · 736K searches/yr · $90.10 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — car - Flapen"
---

# **car**

**Worth a look**

Shows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 54Growth 22Conversion 7Competition 87Returns 61Price range 18Avg price 79Brand share 57Review moat 25Quality gap 70

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Avg price**

**Great****$90.10**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$365K**

$365K/yr · 736K searches

**Review moat**

**Bad****4,583.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$8.44–$475.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")

## Search terms