---
title: "Search terms — football - Flapen"
canonical_url: "https://flapen.com/research/sa/sporting-goods/football/search-terms"
last_updated: "2026-08-08T15:53:06.556Z"
locale: en
meta:
  description: "Niche score 49/100 · $161K/yr market · 363K searches/yr · $61.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $161K/yr market · 363K searches/yr · $61.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — football - Flapen"
---

# **football**

**Skip it**

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 34Growth 33Conversion 9Competition 47Returns 92Price range 54Avg price 89Brand share 43Review moat 53Quality gap 78

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$61.64**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.78–$163.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,361.15**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$161K**

$161K/yr · 363K searches

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")

## Search terms