---
title: "Pencil — $112K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/office-products/pencil"
last_updated: "2026-08-08T07:51:18.683Z"
locale: en
meta:
description: "Niche score 50/100 · $112K/yr market · 173K searches/yr · $28.16 avg price. A small market ($112K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $112K/yr market · 173K searches/yr · $28.16 avg price. A small market ($112K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pencil — $112K/yr Amazon SA Niche (2026) - Flapen"
---
# **pencil**
**Worth a look**
Shows a sweet-spot price point ($28.16 avg), but a small market ($112K/yr) keeps it on the watch list.
Market size 27Growth 27Conversion 29Competition 67Returns 93Price range 48Avg price 95Brand share 33Review moat 72Quality gap 55
**Avg price**
**Incredible****$28.16**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****605.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$1.17–$177.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$112K**
$112K/yr · 173K searches
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, pencil is a $112K/yr Amazon Saudi Arabia market (173K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pencil market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$225K–$282K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **37%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **41 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**11%**
- Faber-Castell51% - Roco17% - HABBAA8% - FLEXOFFICE6% - Maxi3% - Four Candies3% - Open — no brand owns it (6 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 48 weeks — +1.7% search growth over the last 90 days.
7K5KBlack Friday '25Spike '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sa/office-products/pencil/trend)
## **Top pencil search terms**
- **pencil**43K/yr+1.9%3.2% conv. - **قلم رصاص**32K/yr+7.1%3.4% conv. - **faber castell**21K/yr+14.4%0.2% conv. - **اقلام رصاص**33K/yr-13.1%3.8% conv. - **pencils**11K/yr-3.2%5.7% conv. - **فابر كاستل**9K/yr-0.6%0.2% conv. - **أقلام وأقلام رصاص ولوازم كتابة**6K/yr+16.4%0.7% conv. - **faber castell colour pencil**6K/yr-11.6%1.5% conv. - **الوان فابر كاستل**4K/yr+26.0%0.4% conv. - **فايبر كاستل**4K/yr+34.0%0.5% conv. [**All search terms **](https://flapen.com/research/sa/office-products/pencil/search-terms)
## **Top pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faber-Castell Blacklead Pencil Yellow 1112 w/Rub box of 12**Faber-Castell**$6.10**4.5★51 rev](https://www.amazon.sa/dp/B0D1GHWWV1) [2**Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set**Roco**$4.42**5.0★5 rev](https://www.amazon.sa/dp/B0GMRM6LL2) [3**Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set**Roco**$4.43**4.2★7 rev](https://www.amazon.sa/dp/B0GMR9LPNR) [4**HABBAA Wooden Pencils HB2 Grade Pack of 12**HABBAA**$15.48**2.3★7 rev](https://www.amazon.sa/dp/B0FLWNQL8Y) [5**Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set**FLEXOFFICE**$3.96**5.0★2 rev](https://www.amazon.sa/dp/B0G2CTNK15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set**Roco**$4.42**5 rev5mo ago](https://www.amazon.sa/dp/B0GMRM6LL2) [**Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set**Roco**$4.43**7 rev5mo ago](https://www.amazon.sa/dp/B0GMR9LPNR) [**Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set**FLEXOFFICE**$3.96**2 rev8mo ago](https://www.amazon.sa/dp/B0G2CTNK15) [**Faber-Castell 1112 Blacklead Pencil with Rubber 12-Piece Box Red**Faber-Castell**$5.79**25 rev10mo ago](https://www.amazon.sa/dp/B0FPDG2SC5) [**HABBAA Wooden Pencils HB2 Grade Pack of 12**HABBAA**$15.48**7 rev11mo ago](https://www.amazon.sa/dp/B0FLWNQL8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set**FLEXOFFICE**$3.96**5.0★**▲ 377%**](https://www.amazon.sa/dp/B0G2CTNK15) [**Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set**Roco**$4.43**4.2★**▲ 251%**](https://www.amazon.sa/dp/B0GMR9LPNR) [**Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set**Roco**$4.42**5.0★**▲ 228%**](https://www.amazon.sa/dp/B0GMRM6LL2) [**HABBAA Wooden Pencils HB2 Grade Pack of 12**HABBAA**$15.48**2.3★**▲ 207%**](https://www.amazon.sa/dp/B0FLWNQL8Y) [**Masco 3613041 HB Pencils with Sharpener and Eraser 3-Piece Set Yellow**Masco**$1.64**0.0★**▲ 139%**](https://www.amazon.sa/dp/B0CGLVXDHS)
**~~View all trending →~~**
## **What buyers say about pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**25%
*“Quality good”*
**سهولة الاستخدام**25%
*“Useful”*
**الوزن خفيف**25%
*“Very light”*
**الشكل/النمط**13%
*“Good, stylish”*
### **What buyers complain about **
**سماكة**50%
*“Good pencils, although a bit thicker than I thought”*
### **Top return reasons **
**الحجم الكلي**50%
**الوظيفة - بشكل عام**13%
**الشهادات**6%
**لون**6%
**جودة المواد**6%
**المنتج المعلن عنه مقابل المنتج الفعلي**6%
**ألوان العرض**3%
**المواد/الأجزاء المعيبة**3%
**التوافق - بشكل عام**3%
**رفيع**3%
## **Common questions**
- **Is pencil profitable to sell on Amazon Saudi Arabia?**
- The niche generates $112K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pencil niche?**
- 12 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in pencil?**
- Top complaints mined from reviews: سماكة. The return rate is 1.1%.
- **What does it cost to enter the pencil niche?**
- Listings span $1.17–$177.17; the average listing price is $28.16 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.
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