---
title: "Rice Cooker — $467K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/home/rice-cooker"
last_updated: "2026-08-06T16:34:41.789Z"
locale: en
meta:
description: "Niche score 48/100 · $467K/yr market · 317K searches/yr · $143.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $467K/yr market · 317K searches/yr · $143.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Cooker — $467K/yr Amazon SA Niche (2026) - Flapen"
---
# **rice cooker**
**Skip it**
Prices mostly outside the sweet spot ($57.41–$581.84) — this niche doesn't clear our bar today.
Market size 58Growth 22Conversion 13Competition 61Returns 42Price range 8Avg price 61Brand share 62Review moat 63Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****961.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$143.08**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$467K**
$467K/yr · 317K searches
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$57.41–$581.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")
According to Flapen's Amazon Saudi Arabia niche tracking, rice cooker is a $467K/yr Amazon Saudi Arabia market (317K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice cooker market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$429K–$572K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **59 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**28%**
- BLACK+DECKER41% - Geepas9% - XVersion7% - Nikai6% - HITACHI5% - Nutricook4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
7K5KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/sa/home/rice-cooker/trend)
## **Top rice cooker search terms**
- **rice cooker**250K/yr-2.9%0.8% conv. - **rice cooker small**25K/yr-16.4%0.6% conv. - **طباخة رز**14K/yr+9.4%1.1% conv. - **mini rice cooker**5K/yr-10.2%0.2% conv. - **philips rice cooker**4K/yr-23.3%0.3% conv. - **rice maker**5K/yr-50.2%1.7% conv. - **rice cooker 1 litre**6K/yr-61.4%1.1% conv. - **rice cooker 1.8 litre**6K/yr-78.6%0.0% conv. [**All search terms **](https://flapen.com/research/sa/home/rice-cooker/search-terms)
## **Top rice cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$23K10%$47K15%$70K20%$93K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLACK+DECKER Rice Cooker 400W 1L Capacity Removable Nonstick Bowl Steaming Tray Glass Lid Cool-Touch Design Auto Warm Function Water Level Indicator Quick Meals 220-240V White - RC1050-B5**BLACK+DECKER**$79.38**4.5★454 rev](https://www.amazon.sa/dp/B0119L4YPA) [2**BLACK+DECKER Rice Cooker 700W 1.8L Capacity Multifunctional Cooking Options Removable Non-Stick Bowl Steaming Tray Water Level Indicator Glass Lid Cool Touch Handle Compact White - RC1860-B5**BLACK+DECKER**$104.25**3.9★714 rev](https://www.amazon.sa/dp/B0119L4ZV8) [3**BLACK+DECKER Rice Cooker 350W 0.6L Capacity Removable NonStick Aluminum Bowl Steaming Tray Water Level Indicator Glass Lid with Cool Touch Cook and Warm Functions 220-240V White -RC650-B5**BLACK+DECKER**$60.18**3.8★803 rev](https://www.amazon.sa/dp/B0119L4Z40) [4**XVersion 2L Low Sugar Rice Cooker with Steamer Smart Multi Cooker for Rice Soup Stew & Cake Timer Reservation & Keep Warm Function Electric Rice Maker for Home/Kitchen/Family (Beige)**XVersion**$151.95**4.6★44 rev](https://www.amazon.sa/dp/B0DYDRBZNH) [5**Nikai Non stick Teflon pot Rice Cooker 400W- NR701A**Nikai**$62.95**4.2★210 rev](https://www.amazon.sa/dp/B08YYYQSKJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feller Germany RC33 Digital Rice Cooker 3L (1L Rice Capacity) 11-in-1 Multi Cooker LED Display Steamer Timer & Non-Stick Pot Electric Cooker (White) - 2Y Guarantee-KSA Version**Feller**$214.18**9 rev6mo ago](https://www.amazon.sa/dp/B0G93KFVNY) [**EURCRBU Rice Cooker 3L Home Intelligence Multi Functional Steaming and Cooking Integration Rice Cooker 24h Dealy Start Suitable for 3-5 People Steamer Tray Measuring Cups&Spoon (3L/White)**EURCRBU**$136.08**10 rev10mo ago](https://www.amazon.sa/dp/B0FPF3FQ25) [**Philips Ricecooker - 3D heating - 1.8L 10 Cups 3-in-1 Functions Cook Steam and Keep Warm 4-layer aluminum non-stick pot - HD3008/30**PHILIPS**$145.25**10 rev1y ago](https://www.amazon.sa/dp/B0FGY1L22M) [**EURCRBU Rice Cooker 2L Home Intelligence Multi Functional Steaming and Cooking Integration Rice Cooker 24h Dealy Start Suitable for 2-3 People Steamer Tray Measuring Cups&Spoon (2L/White)**EURCRBU**$113.91**10 rev1y ago](https://www.amazon.sa/dp/B0F13Q7ZJD) [**XVersion 2L Low Sugar Rice Cooker with Steamer Smart Multi Cooker for Rice Soup Stew & Cake Timer Reservation & Keep Warm Function Electric Rice Maker for Home/Kitchen/Family (Beige)**XVersion**$151.95**44 rev1y ago](https://www.amazon.sa/dp/B0DYDRBZNH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Feller Germany RC33 Digital Rice Cooker 3L (1L Rice Capacity) 11-in-1 Multi Cooker LED Display Steamer Timer & Non-Stick Pot Electric Cooker (White) - 2Y Guarantee-KSA Version**Feller**$214.18**4.5★**▲ 274%**](https://www.amazon.sa/dp/B0G93KFVNY) [**BLACK+DECKER Rice Cooker 1.8L 10-Cup 588-700W Nonstick Bowl Auto Warm Quick Meals Perfect Rice Every Time Practical and Convenient Ideal for Families and Dorms White - RC1850-B5-SP**BLACK+DECKER**$113.16**3.8★**▲ 207%**](https://www.amazon.sa/dp/B076KPF7SR) [**Nutricook Smart Pot 8 Litre 9-In-1 Instant Programmable Electric Pressure Cooker | Model No Sp208K**Nutricook**$340.08**4.5★**▲ 133%**](https://www.amazon.sa/dp/B08WB1Y5Y2) [**Geepas 400W Rice Cooker with Non-Stick Cooking Pot 1 Liter Capacity 1L - 400W GRC**Geepas**$81.93**4.4★**▲ 103%**](https://www.amazon.sa/dp/B07LB67NNG) [**CUCKOO CR-0675FW 6-Cup (Uncooked) / 12-Cup (Cooked) Micom Rice Cooker with Nonstick Inner Pot 13 Menu Modes LCD Display Fuzzy Logic Tech Auto Clean (White)**CUCKOO**$581.84**4.4★**▲ 82%**](https://www.amazon.sa/dp/B08WFNV82W)
**~~View all trending →~~**
## **What buyers say about rice cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**45%
*“Good quality”*
**سهولة الاستخدام**14%
*“Easy to use”*
**كفاءة**9%
*“Works very well”*
**تجربة الطبخ**9%
*“Very Good rice cooker”*
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
*“Nice as expected”*
**معايير السلامة**4%
*“Smart pot comes with safety features that ensure minimal risk of any safety issues”*
**القيمة مقابل المال**4%
*“Cheap price to experiment and try”*
**الخبز**4%
*“Best instant Pot”*
**سعة التخزين**4%
*“Extra capacity 8L is always worth”*
**متانة**2%
*“Actually nice as expected after 4 m use”*
### **What buyers complain about **
**الجودة الشاملة**25%
*“Bad quality”*
**الحجم الكلي**20%
*“The product is small”*
**متانة**20%
*“ONLY 3TIMES USED THEN SUDDEN STOP TO WORK”*
**الوظيفة - بشكل عام**15%
*“Machine is not working any more”*
**تجربة الطبخ**10%
*“The first day of cooking was faultless, unfortunately, the day 2 of cooking was a no show”*
**التدفئة**5%
*“sometimes it takes forever to pre heat which is ridiculous as it should be faster than other pots”*
### **Top return reasons **
**الحجم الكلي**52%
**الوظيفة - بشكل عام**13%
**حالة المنتج**6%
**التدفئة**4%
**لون**3%
**عناصر التحكم باللمس/الزر**2%
**مقاومة للخدش**2%
**تجربة الطبخ**2%
**المنتج المعلن عنه مقابل المنتج الفعلي**2%
**يشم**2%
## **Common questions**
- **Is rice cooker profitable to sell on Amazon Saudi Arabia?**
- The niche generates $467K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the rice cooker niche?**
- 17 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in rice cooker?**
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, متانة. The return rate is 3.6%.
- **When does demand for rice cooker peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the rice cooker niche?**
- Listings span $57.41–$581.84; the average listing price is $143.08 (sweet spot $15–$100). The average incumbent carries 962 reviews — the moat a new listing must climb.
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