---
title: "Microwave — $1.7M/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/home/microwave"
last_updated: "2026-08-06T21:43:35.196Z"
locale: en
meta:
description: "Niche score 52/100 · $1.7M/yr market. Prices mostly outside the sweet spot ($110.42–$727.53) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.7M/yr market. Prices mostly outside the sweet spot ($110.42–$727.53) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Microwave — $1.7M/yr Amazon SA Niche (2026) - Flapen"
---
# **microwave**
**Worth a look**
Shows a $1.7M/yr market, but prices mostly outside the sweet spot ($110.42–$727.53) keeps it on the watch list.
Market size 90Growth 13Conversion 9Competition 67Returns 40Price range 0Avg price 32Brand share 74Review moat 89Quality gap 78
**Market size**
**Great****$1.7M**
$1.7M/yr · 861K searches
**Review moat**
**Great****223.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$292.44**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$110.42–$727.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")
According to Flapen's Amazon Saudi Arabia niche tracking, microwave is a $1.7M/yr Amazon Saudi Arabia market (861K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **74%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **59 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**30%**
- Geepas15% - BLACK+DECKER12% - Super General12% - Clikon11% - Koolen10% - LG9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sa/home/microwave/trend)
## **Top microwave search terms**
- **microwave**255K/yr-20.0%0.7% conv. - **ميكرويف**190K/yr-27.4%0.4% conv. - **ميكروويف**91K/yr-24.6%0.4% conv. - **مايكرويف**79K/yr-21.2%0.7% conv. - **microwave oven**62K/yr-29.5%0.4% conv. - **مكرويف**45K/yr-20.4%0.6% conv. - **مايكرويف صغير**23K/yr-4.3%0.8% conv. - **ميكرويف لتر**15K/yr-34.3%0.4% conv. - **ميكرويف ال جي**16K/yr-26.3%0.4% conv. - **ميكرويف صغير**10K/yr-22.7%0.5% conv. [**All search terms **](https://flapen.com/research/sa/home/microwave/search-terms)
## **Top microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$52K6%$104K9%$156K12%$209K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Super General 20 Liter Compact Solo Microwave Oven 700W Power KSGMM920N Black With 2 Years Warranty**Super General**$155.24**4.3★59 rev](https://www.amazon.sa/dp/B0DNNCKDBK) [2**Clikon 20 Liter Digital Microwave with Push Button Control| Model No CK4317-CK4319-CK4320 with 2 Years Warranty**Clikon**$163.09**4.6★235 rev](https://www.amazon.sa/dp/B07FSL9PDR) [3**BLACK+DECKER 20L Solo Microwave Oven 700W Output 1050W Input Power 5 Power Levels Chrome Knobs Grey Painted Cavity Black Control Panel Compact & Stylish Kitchen Essential Black MZ2007PSA-B5**BLACK+DECKER**$210.16**4.0★34 rev](https://www.amazon.sa/dp/B0CXST9X7G) [4**IMPEX MO 8101A Microwave Oven - 20L Capacity 700W Power 5 Power Levels 2-Year Warranty**Impex**$157.49**4.3★89 rev](https://www.amazon.sa/dp/B0B1J4JGW9) [5**Geepas 20L Digital Microwave Oven | Sleek Countertop Design with LED Display Touch Control Panel One-Touch Menus Defrost & Reheat Low Noise Child Lock GMO1895**Geepas**$190.65**4.3★150 rev](https://www.amazon.sa/dp/B07YBJDHP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Super General 20 Liter Compact Solo Microwave Oven 700W Power KSGMM920N Black With 2 Years Warranty**Super General**$155.24**59 rev1y ago](https://www.amazon.sa/dp/B0DNNCKDBK) [**LG MS3032JAS NeoChef Microwave Oven | 30L Capacity | 900W Power | Smart Inverter | EasyClean Coating | LED Lamp | Slim Design | Even Heating & Defrosting | Fast Cooking Performance**LG**$510.26**3 rev1y ago](https://www.amazon.sa/dp/B0DLY44DRQ) [**Royal 25L Digital Microwave Oven 850W Power 10 Power Levels 99-Min Timer 8 Auto Menu Presets Turntable Glass Tray 285mm Cooking End Signal BS Plug | Child Safety Lock |Defrost Setting |RA-25XDG**Royal Appliances**$264.32**4 rev2y ago](https://www.amazon.sa/dp/B0D9LY4L53) [**20L Digital Microwave Oven 700W 10 Power Levels Membrane Control 99-Min Timer Defrost Function Cooking End Signal Stylish Black Design Push-Button Door | Model: RO-20MWBD**ARROW**$165.03**61 rev2y ago](https://www.amazon.sa/dp/B0D7TSLZ9H) [**Samsung Microwave 32L Sainless Steel l Tact & Dial Control Ceramic Enamel Cavity 1000W Output Power Eco Mode Quick Defrost Auto Cook Home Dessert Child Safety Deoderization Malaysia**Samsung**$511.53**5 rev2y ago](https://www.amazon.sa/dp/B0CZ9HRDQ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KION MICROWAVE 20L 700W DIGITAL CONTROL**KION**$221.32**0.0★**▲ 202%**](https://www.amazon.sa/dp/B0CL8B24BV) [**LG MS3032JAS NeoChef Microwave Oven | 30L Capacity | 900W Power | Smart Inverter | EasyClean Coating | LED Lamp | Slim Design | Even Heating & Defrosting | Fast Cooking Performance**LG**$510.26**5.0★**▲ 201%**](https://www.amazon.sa/dp/B0DLY44DRQ) [**Royal 25L Digital Microwave Oven 850W Power 10 Power Levels 99-Min Timer 8 Auto Menu Presets Turntable Glass Tray 285mm Cooking End Signal BS Plug | Child Safety Lock |Defrost Setting |RA-25XDG**Royal Appliances**$264.32**4.5★**▲ 177%**](https://www.amazon.sa/dp/B0D9LY4L53) [**Koolen Digital Microwave 1200W 20L Capacity Black**Koolen**$234.33**4.2★**▲ 97%**](https://www.amazon.sa/dp/B091Z9FV8B) [**Koolen Digital Microwave 1200W 25L Capacity Black**Koolen**$267.75**5.0★**▲ 85%**](https://www.amazon.sa/dp/B09YTXHRJV)
**~~View all trending →~~**
## **What buyers say about microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**37%
*“Good quality”*
**القيمة مقابل المال**20%
*“Cheap Price”*
**المنتج المعلن عنه مقابل المنتج الفعلي**12%
*“same as advertised”*
**سهولة الاستخدام**5%
*“Easy to use”*
**التدفئة**5%
*“which great for heating up meals”*
**متانة**4%
*“Highly Reliable and Durable Microwave”*
**الحجم الكلي**3%
*“Perfect size for small spaces”*
**الشواء**3%
*“As of now its working well even the grill itself”*
**عناصر التحكم باللمس/الزر**2%
*“The controls are simple”*
**الخبز**1%
*“This is a best small oven”*
### **What buyers complain about **
**متانة**35%
*“Not long lasting”*
**التدفئة**20%
*“No heating at all”*
**المنتج المعلن عنه مقابل المنتج الفعلي**10%
*“Why it is not mentioned in product specifications and description”*
**الوظيفة - بشكل عام**10%
*“THIS PRODUCT IS NOT WORKING WELL AND I NEED YOUR TECHNICAL SUPPORT”*
**الجودة الشاملة**5%
*“Qualith control”*
**عناصر التحكم باللمس/الزر**5%
*“Im just worried about the digital button sometimes i need to find where ill press it as if its not exactly where the button is”*
**الحجم الكلي**5%
*“My only wish was to have gotten a slightly bigger one”*
### **Top return reasons **
**الحجم الكلي**44%
**الوظيفة - بشكل عام**13%
**التدفئة**11%
**المواد/الأجزاء المعيبة**9%
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
**الجودة الشاملة**2%
**مستوى الضوضاء**2%
**لون**2%
**آمنة للاستخدام في الميكروويف**1%
**الشواء**1%
## **Common questions**
- **Is microwave profitable to sell on Amazon Saudi Arabia?**
- The niche generates $1.7M/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the microwave niche?**
- 18 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in microwave?**
- Top complaints mined from reviews: متانة, التدفئة, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 3.8%.
- **When does demand for microwave peak?**
- Demand peaks in Feb–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the microwave niche?**
- Listings span $110.42–$727.53; the average listing price is $292.44 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.
## **Related niches in Home**
- 52 [**popcorn maker**](https://flapen.com/research/sa/home/popcorn-maker)$253K/yr+24.9%**Worth a look**- 53 [**lunch box**](https://flapen.com/research/sa/home/lunch-box)$404K/yr-8.8%**Worth a look**- 53 [**v60**](https://flapen.com/research/sa/home/v60)$1.1M/yr+19.2%**Worth a look**- 54 [**lunch bag**](https://flapen.com/research/sa/home/lunch-bag)$196K/yr+21.4%**Worth a look**- 54 [**glass bottle**](https://flapen.com/research/sa/home/glass-bottle)$32K/yr+13.8%**Worth a look**- 54 [**ice bucket**](https://flapen.com/research/sa/home/ice-bucket)$35K/yr+39.6%**Worth a look**[**All Home niches **](https://flapen.com/research/sa/home)