---
title: "Trend — door mat - Flapen"
canonical_url: "https://flapen.com/research/sa/home/door-mat/trend"
last_updated: "2026-08-08T06:02:44.461Z"
locale: en
meta:
  description: "Niche score 48/100 · $81K/yr market · 98K searches/yr · $65.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $81K/yr market · 98K searches/yr · $65.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — door mat - Flapen"
---

# **door mat**

**Skip it**

Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 7Conversion 16Competition 90Returns 41Price range 46Avg price 88Brand share 73Review moat 70Quality gap 76

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****$65.32**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****698.81**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.94–$188.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$81K**

$81K/yr · 98K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-36.1%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")

## Trend