---
title: "Door Mat — $81K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/home/door-mat"
last_updated: "2026-08-08T07:50:15.787Z"
locale: en
meta:
description: "Niche score 48/100 · $81K/yr market · 98K searches/yr · $65.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $81K/yr market · 98K searches/yr · $65.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Door Mat — $81K/yr Amazon SA Niche (2026) - Flapen"
---
# **door mat**
**Skip it**
Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 7Conversion 16Competition 90Returns 41Price range 46Avg price 88Brand share 73Review moat 70Quality gap 76
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$65.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****698.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.94–$188.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$81K**
$81K/yr · 98K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=sa&signal=high_price "Avg price > $50")
According to Flapen's Amazon Saudi Arabia niche tracking, door mat is a $81K/yr Amazon Saudi Arabia market (98K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door mat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$98K–$131K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **23.5%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**25%**
Top 20: 62%
**Open market**
**34%**
- DEXI26% - Color&Geometry14% - Orchid11% - Rubvrenti6% - Royalford5% - HOOKOR5%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -36.1% search growth over the last 90 days.
3K2KBlack Friday '25Holiday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/sa/home/door-mat/trend)
## **Top door mat search terms**
- **door mat**33K/yr-29.4%1.3% conv. - **دعاسة باب خارجي**14K/yr-13.4%0.9% conv. - **دعاسات مدخل بيت**16K/yr-68.7%0.8% conv. - **دواسة باب خارجية**8K/yr-25.9%0.8% conv. - **دعاسة باب**7K/yr-38.3%0.5% conv. - **door mat outdoor**9K/yr-43.4%1.6% conv. - **doormat**6K/yr-26.5%0.7% conv. - **دعاسة مدخل**6K/yr-49.2%0.7% conv. [**All search terms **](https://flapen.com/research/sa/home/door-mat/search-terms)
## **Top door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orchid Moulded Panama Natural Doormat 40x60 cm Non-Slip Absorbent Dirt Tapper Door Mats Floor Mats For Front Back 100% Natural Coir Weather Resistant Eco-friendly Entrance Mat (RB-6741)**Orchid**$20.14**4.2★14 rev](https://www.amazon.sa/dp/B0CNJWS1W7) [2**Royalford Door Mat Green 60 x 40 centimeters RF4954**Royalford**$12.87**4.2★155 rev](https://www.amazon.sa/dp/B07NDXFBSS) [3**DEXI Front Door Mat Outside Entrance 50 x 80 cm Heavy Duty Rubber Doormat Stain and Fade Resistant Low Profile Easy Clean for Patio Entryway Grey**DEXI**$67.26**4.7★160 rev](https://www.amazon.sa/dp/B0CZX9NTNT) [4**LUCKY Large Door Mats Outdoor 90 x 60 cm Non Slip Front Door Mat Super Absorb Mud Easy to Clean Tree of Life Doormat for Entrance Indoor Brown**LUCKY**$57.12**2.7★5 rev](https://www.amazon.sa/dp/B0FL24M2F3) [5**DEXI Front Door Mat Inside Entrance Non Slip 44 x 76 cm Washable Indoor Doormats Low Profile Dirt Trapping Welcome Mat for Floor Home Entryway Porter Hall Backdoor Area Beige**DEXI**$60.55**4.6★339 rev](https://www.amazon.sa/dp/B0CZ98XFL7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Winsoyya Front Door Mat Heavy Duty Outdoor Indoor Natural Rubber Doormat Low Profile Non Slip Dirt Trapper Waterproof Super Absorbent Door Mat for Entry Hallway Patio Office 60x90cm Brown**Winsoyya**$84.79**2 rev7mo ago](https://www.amazon.sa/dp/B0G91K886L) [**Welcome Door Mat Half Round Area Rug Cute Sun Printing Door Mat Outdoor Non Slip Absorbent Floor Mat Entrance Doormat for Patio Home Classroom (Camel)**Rubvrenti**$16.84**6 rev8mo ago](https://www.amazon.sa/dp/B0G3GRX2LV) [**Color&Geometry Super Heavyweight TPE Stormproof Welcome Mat Outdoor Eco-Friendly Materials Odor-Free Door Mat with Connectors & Non-Slip All Weather Entrance Barefoot Friendly 43 x 75 cm Black**Color&Geometry**$113.89**677 rev9mo ago](https://www.amazon.sa/dp/B0DKTF9SKS) [**Color&Geometry High Stretch Elastic Silk Doormat Front Door Mat Outside Entrance Outdoor Door Mat for Patio Quick-Dry & Heavy-Duty Non-Slip Rubber Doormat 60 x 90 cm Black Grey**Color&Geometry**$122.62**89 rev9mo ago](https://www.amazon.sa/dp/B0DH2JRDFT) [**40x60cm Maillard Non-Slip Stain-resistant Door Mat Durable Soft Elastic Loop Pile Rug for Indoor Outdoor Usn Absorbent Bathroom Mat Living Room Kitchen Rug Easy to Trim and Clean**MLADEN**$41.79**1 rev10mo ago](https://www.amazon.sa/dp/B0FSKMRYWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pecbase Front Door Mat Indoor Outdoor Entrance 75 * 45cm Waterproof All-Season All-Weather Doormat Easy Clean Patio Porch Entryway Mat for Entryway Outside Patio Porch Rhombus Brown**Pecbase**$53.20**4.0★**▲ 238%**](https://www.amazon.sa/dp/B0F4K1YDVD) [**Welcome Door Mat Half Round Area Rug Cute Sun Printing Door Mat Outdoor Non Slip Absorbent Floor Mat Entrance Doormat for Patio Home Classroom (Camel)**Rubvrenti**$16.84**3.6★**▲ 220%**](https://www.amazon.sa/dp/B0G3GRX2LV) [**Color&Geometry High Stretch Elastic Silk Doormat Front Door Mat Outside Entrance Outdoor Door Mat for Patio Quick-Dry & Heavy-Duty Non-Slip Rubber Doormat 60 x 90 cm Black Grey**Color&Geometry**$122.62**4.7★**▲ 187%**](https://www.amazon.sa/dp/B0DH2JRDFT) [**Color&Geometry Door Matts Indoor 44 x 75 cm Indoor Door Mat Washable Dirt Trapper Doormats Inside Non Slip Absorbent Indoor Mats for Front Door/Back Door/Muddy Paws Barrier Mat (Blue)**Color&Geometry**$52.01**4.1★**▲ 184%**](https://www.amazon.sa/dp/B0CM99YX13) [**Winsoyya Front Door Mat Heavy Duty Outdoor Indoor Natural Rubber Doormat Low Profile Non Slip Dirt Trapper Waterproof Super Absorbent Door Mat for Entry Hallway Patio Office 60x90cm Brown**Winsoyya**$84.79**4.5★**▲ 177%**](https://www.amazon.sa/dp/B0G91K886L)
**~~View all trending →~~**
## **What buyers say about door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**المنتج المعلن عنه مقابل المنتج الفعلي**50%
*“As pic and look great”*
**القيمة مقابل المال**50%
*“Worth it”*
### **What buyers complain about **
**الجودة الشاملة**25%
*“Misleading Listing – Cheap Quality”*
**المنتج المعلن عنه مقابل المنتج الفعلي**25%
*“Nothing Like Advertised”*
**قوة**25%
*“flimsy flat rug made from poor-quality material”*
**جودة المواد**25%
*“flimsy flat rug made from poor-quality material”*
### **Top return reasons **
**الحجم الكلي**45%
**الجودة الشاملة**16%
**المنتج المعلن عنه مقابل المنتج الفعلي**13%
**لون**6%
**جودة المواد**5%
**الوزن خفيف**5%
**رفيع**5%
**التوافق - بشكل عام**2%
**قوة**2%
**سماكة**1%
## **Common questions**
- **Is door mat profitable to sell on Amazon Saudi Arabia?**
- The niche generates $81K/yr across 77 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the door mat niche?**
- 30 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in door mat?**
- Top complaints mined from reviews: الجودة الشاملة, المنتج المعلن عنه مقابل المنتج الفعلي, قوة. The return rate is 3.7%.
- **What does it cost to enter the door mat niche?**
- Listings span $4.94–$188.29; the average listing price is $65.32 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.
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