---
title: "Trend — bathroom mat - Flapen"
canonical_url: "https://flapen.com/research/sa/home/bathroom-mat/trend"
last_updated: "2026-08-08T07:50:39.929Z"
locale: en
meta:
  description: "Niche score 55/100 · $182K/yr market · 213K searches/yr · $45.40 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $182K/yr market · 213K searches/yr · $45.40 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bathroom mat - Flapen"
---

# **bathroom mat**

**Worth a look**

Shows a sweet-spot price point ($45.40 avg), but soft demand (-24.0% this quarter) keeps it on the watch list.

Market size 37Growth 13Conversion 24Competition 67Returns 72Price range 92Avg price 95Brand share 82Review moat 24Quality gap 90

**Avg price**

**Incredible****$45.40**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.57–$99.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$182K**

$182K/yr · 213K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,438.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=sa&signal=out_of_stock "OOS rate > 10%")

## Trend