---
title: "Bathroom Mat — $182K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/home/bathroom-mat"
last_updated: "2026-08-07T20:02:35.848Z"
locale: en
meta:
  description: "Niche score 55/100 · $182K/yr market · 213K searches/yr · $45.40 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $182K/yr market · 213K searches/yr · $45.40 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Bathroom Mat — $182K/yr Amazon SA Niche (2026) - Flapen"
---

# **bathroom mat**

**Worth a look**

Shows a sweet-spot price point ($45.40 avg), but soft demand (-24.0% this quarter) keeps it on the watch list.

Market size 37Growth 13Conversion 24Competition 67Returns 72Price range 92Avg price 95Brand share 82Review moat 24Quality gap 90

**Avg price**

**Incredible****$45.40**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.57–$99.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$182K**

$182K/yr · 213K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,438.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sa&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=sa&signal=out_of_stock "OOS rate > 10%")

According to Flapen's Amazon Saudi Arabia niche tracking, bathroom mat is a $182K/yr Amazon Saudi Arabia market (213K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **bathroom mat market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**4K–5K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$182K–$227K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.9%**</dd>

<dt>**Avg BSR**</dt><dd>**#26**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**98%**</dd>

<dt>**Sponsored**</dt><dd>**76%**</dd>

<dt>**Out of stock**</dt><dd>**9.8%**</dd>

<dt>**Avg brand age**</dt><dd>**34 months**</dd>

<dt>**Avg seller age**</dt><dd>**65 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**26 **▼falling

**Sellers**

**57**

**Top-5 brand share**

**53%**

Top 20: 96%

**Top-5 click share**

**45%**

Top 20: 76%

**Open market**

**40%**

- SKY-TOUCH14% - Amazon Basics13% - BYSURE9% - Color&Geometry8% - Aissiora8% - DEXI7%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

[**Open Trend **](https://flapen.com/research/sa/home/bathroom-mat/trend)

## **Top bathroom mat search terms**

- **bathroom mat**48K/yr-21.2%2.3% conv. - **دعاسات حمام**40K/yr-33.3%0.9% conv. - **دعاسة حمام**29K/yr-12.6%1.2% conv. - **سجادة حمام**28K/yr-21.4%1.0% conv. - **سجاد حمام**16K/yr-30.9%0.9% conv. - **bath mat**14K/yr-11.8%1.5% conv. - **دعاسات**13K/yr-37.6%0.4% conv. - **دواسة حمام**8K/yr-31.0%1.3% conv. - **bathroom rug**6K/yr-13.9%1.2% conv. - **دعاسه**5K/yr-6.7%0.6% conv. [**All search terms **](https://flapen.com/research/sa/home/bathroom-mat/search-terms)

## **Top bathroom mat products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$15K12%$22K16%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Non-Slip Microfiber Shag Bathroom Rug Mat 53.3 by 86.3 centimeters Platinum](https://m.media-amazon.com/images/I/412IZiuofeL.jpg)**Amazon Basics Non-Slip Microfiber Shag Bathroom Rug Mat 53.3 by 86.3 centimeters Platinum**Amazon Basics**$30.18**4.5★5,102 rev](https://www.amazon.sa/dp/B06Y34D17T) [2![SKY-TOUCH 2 Pack 50x80 cm Memory Foam Bath Mat Soft & Comfortable Highly Absorbent Non Slip for Shower Tub and Floor](https://m.media-amazon.com/images/I/61z61gXhv-L.jpg)**SKY-TOUCH 2 Pack 50x80 cm Memory Foam Bath Mat Soft & Comfortable Highly Absorbent Non Slip for Shower Tub and Floor**SKY-TOUCH**$23.08**3.5★337 rev](https://www.amazon.sa/dp/B0CBK9SSTW) [3![BYSURE 3 Piece Memory Foam Bath Rug Bathroom Mat Carpet Sets Non Slip Extra Absorbent Shaggy Soft Washable](https://m.media-amazon.com/images/I/41UzvbEcl0L.jpg)**BYSURE 3 Piece Memory Foam Bath Rug Bathroom Mat Carpet Sets Non Slip Extra Absorbent Shaggy Soft Washable**BYSURE**$48.93**4.4★3,208 rev](https://www.amazon.sa/dp/B08GKK74T3) [4![Lullaxx Waffle Bath Mat Bath Rugs Super Absorbent And Non-Slip Suitable For Bathrooms And Sinks Multi-Layered Structure Hot-Melt Adhesive Bottom Super Soft 16.93 * 24.02 Machine Washable (Brown)](https://m.media-amazon.com/images/I/51nQJmReFSL.jpg)**Lullaxx Waffle Bath Mat Bath Rugs Super Absorbent And Non-Slip Suitable For Bathrooms And Sinks Multi-Layered Structure Hot-Melt Adhesive Bottom Super Soft 16.93 * 24.02 Machine Washable (Brown)**Lullaxx**$30.87**4.2★15 rev](https://www.amazon.sa/dp/B0FN7SD5D1) [5![Bliss Casa Bath Mats (2 Pack 50 x 80 cm) - 1000 GSM Bathroom Mat for Toilets Super Soft and Extra Absorbent Floor Mats For Elegant Look (Grey)](https://m.media-amazon.com/images/I/31KRbh7piuL.jpg)**Bliss Casa Bath Mats (2 Pack 50 x 80 cm) - 1000 GSM Bathroom Mat for Toilets Super Soft and Extra Absorbent Floor Mats For Elegant Look (Grey)**Bliss Casa**$57.86**4.1★246 rev](https://www.amazon.sa/dp/B08B6BV3LB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lullaxx Waffle Bath Mat Bath Rugs Super Absorbent And Non-Slip Suitable For Bathrooms And Sinks Multi-Layered Structure Hot-Melt Adhesive Bottom Super Soft 16.93 * 24.02 Machine Washable (Brown)](https://m.media-amazon.com/images/I/51nQJmReFSL.jpg)**Lullaxx Waffle Bath Mat Bath Rugs Super Absorbent And Non-Slip Suitable For Bathrooms And Sinks Multi-Layered Structure Hot-Melt Adhesive Bottom Super Soft 16.93 * 24.02 Machine Washable (Brown)**Lullaxx**$30.87**15 rev11mo ago](https://www.amazon.sa/dp/B0FN7SD5D1) [![Bathroom Mat Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bathroom Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care (Deep Grey-50-80cm)](https://m.media-amazon.com/images/I/417oZfDqqFL.jpg)**Bathroom Mat Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bathroom Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care (Deep Grey-50-80cm)**Aissiora**$19.08**44 rev1y ago](https://www.amazon.sa/dp/B0FHHCMDYX) [![KepVenKia Chenille Bathroom Rug Quick Dry and Soft Bath Mat Machine Washable Complex Latex Backing Bathroom Mats For Bathroom Floor Tubshower room 24x16 inch Dark Grey](https://m.media-amazon.com/images/I/51HIT5kHnxL.jpg)**KepVenKia Chenille Bathroom Rug Quick Dry and Soft Bath Mat Machine Washable Complex Latex Backing Bathroom Mats For Bathroom Floor Tubshower room 24x16 inch Dark Grey**Generic**$34.71**0 rev1y ago](https://www.amazon.sa/dp/B0FG1LF7DS) [![Bathroom Mat Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bathroom Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care (C-40 * 60CM)](https://m.media-amazon.com/images/I/61k-RJLs+fL.jpg)**Bathroom Mat Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bathroom Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care (C-40 * 60CM)**Aissiora**$20.48**44 rev1y ago](https://www.amazon.sa/dp/B0FF1TQ94B) [![MOMENT Water Absorbing Floor Mat for Bathroom 40x60cm Quick Drying Rubber Backed Anti-Slip Bath Mats for Bathroom Shower Entrance Rugs for Bathtubs Door Mat Toilet (Random Color)](https://m.media-amazon.com/images/I/41pfrv9ii8L.jpg)**MOMENT Water Absorbing Floor Mat for Bathroom 40x60cm Quick Drying Rubber Backed Anti-Slip Bath Mats for Bathroom Shower Entrance Rugs for Bathtubs Door Mat Toilet (Random Color)**MOMENT**$11.57**31 rev1y ago](https://www.amazon.sa/dp/B0DKK5SRTT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MOMENT Water Absorbing Floor Mat for Bathroom 40x60cm Quick Drying Rubber Backed Anti-Slip Bath Mats for Bathroom Shower Entrance Rugs for Bathtubs Door Mat Toilet (Random Color)](https://m.media-amazon.com/images/I/41pfrv9ii8L.jpg)**MOMENT Water Absorbing Floor Mat for Bathroom 40x60cm Quick Drying Rubber Backed Anti-Slip Bath Mats for Bathroom Shower Entrance Rugs for Bathtubs Door Mat Toilet (Random Color)**MOMENT**$11.57**3.6★**▲ 297%**](https://www.amazon.sa/dp/B0DKK5SRTT) [![KepVenKia Chenille Bathroom Rug Quick Dry and Soft Bath Mat Machine Washable Complex Latex Backing Bathroom Mats For Bathroom Floor Tubshower room 24x16 inch Dark Grey](https://m.media-amazon.com/images/I/51HIT5kHnxL.jpg)**KepVenKia Chenille Bathroom Rug Quick Dry and Soft Bath Mat Machine Washable Complex Latex Backing Bathroom Mats For Bathroom Floor Tubshower room 24x16 inch Dark Grey**Generic**$34.71**0.0★**▲ 234%**](https://www.amazon.sa/dp/B0FG1LF7DS) [![DEXI Bathroom Mats 50x80 cm Washable Non-Slip Bathroom Rug for Shower Floor Super Absorbent Quick Dry Bath Mat with Rubber Backing Ultra Soft Plush Carpet for Tub White](https://m.media-amazon.com/images/I/51idA0t2YUL.jpg)**DEXI Bathroom Mats 50x80 cm Washable Non-Slip Bathroom Rug for Shower Floor Super Absorbent Quick Dry Bath Mat with Rubber Backing Ultra Soft Plush Carpet for Tub White**DEXI**$67.29**4.3★**▲ 168%**](https://www.amazon.sa/dp/B0BN54PS4K) [![Bathroom Mat Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bathroom Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care (Deep Grey-50-80cm)](https://m.media-amazon.com/images/I/417oZfDqqFL.jpg)**Bathroom Mat Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bathroom Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care (Deep Grey-50-80cm)**Aissiora**$19.08**3.6★**▲ 128%**](https://www.amazon.sa/dp/B0FHHCMDYX) [![Color&Geometry Black Chenille Bathroom Rugs 44x75 cm- Non Slip Absorbent Quick Dry Washable Shower Mat Outside Shower Thin Bath Mats for Washroom Floor Woven Bathmat Fit Under Door](https://m.media-amazon.com/images/I/51PwEAGmkhL.jpg)**Color&Geometry Black Chenille Bathroom Rugs 44x75 cm- Non Slip Absorbent Quick Dry Washable Shower Mat Outside Shower Thin Bath Mats for Washroom Floor Woven Bathmat Fit Under Door**Color&Geometry**$58.02**4.4★**▲ 100%**](https://www.amazon.sa/dp/B0D6W14D6B)

**~~View all trending →~~**

## **What buyers say about bathroom mat**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**الجودة الشاملة**27%

*“Top quality”*

**الراحة الشاملة**21%

*“Soo comfy”*

**القيمة مقابل المال**15%

*“cheap for the price”*

**لون**13%

*“Nice colour, good quality”*

**التصميم الشامل**6%

*“beautiful design”*

### **What buyers complain about **

**الحجم الكلي**27%

*“Too small”*

**الجودة الشاملة**19%

*“Cheap quality”*

**الالتصاق**8%

*“Should stick to the floor”*

**رفيع**8%

*“Super thin and slips on the floor”*

**سماكة**8%

*“So thin dont recommend buying it”*

**جودة المواد**8%

*“very cheap material”*

**الامتصاص**6%

*“Doesn't absorb water well”*

**قوة**2%

*“Just plain flimsy mat”*

**القيمة مقابل المال**2%

*“Waste of my money”*

### **Top return reasons **

**الحجم الكلي**39%

**الجودة الشاملة**19%

**لون**9%

**المنتج المعلن عنه مقابل المنتج الفعلي**8%

**جودة المواد**7%

**سيطرة**3%

**رفيع**2%

**الوزن خفيف**2%

**التوافق - بشكل عام**1%

**الوزن ثقيل**1%

## **Common questions**

<dl>

<dt>**Is bathroom mat profitable to sell on Amazon Saudi Arabia?**</dt><dd>The niche generates $182K/yr across 46 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (55/100).</dd>

<dt>**How competitive is the bathroom mat niche?**</dt><dd>26 brands and 57 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.</dd>

<dt>**What do buyers complain about in bathroom mat?**</dt><dd>Top complaints mined from reviews: الحجم الكلي, الجودة الشاملة, الالتصاق. The return rate is 2.1%.</dd>

<dt>**When does demand for bathroom mat peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.6× the quietest.</dd>

<dt>**What does it cost to enter the bathroom mat niche?**</dt><dd>Listings span $11.57–$99.74; the average listing price is $45.40 (sweet spot $15–$100). The average incumbent carries 5,439 reviews — the moat a new listing must climb.</dd>

</dl>

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