---
title: "Trend — toilet paper - Flapen"
canonical_url: "https://flapen.com/research/sa/health/toilet-paper/trend"
last_updated: "2026-08-08T05:27:18.753Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.4M/yr market · 303K searches/yr · $36.81 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.4M/yr market · 303K searches/yr · $36.81 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — toilet paper - Flapen"
---

# **toilet paper**

**Launch it**

A $1.4M/yr market growing +4.9% this quarter with returns at 0.3% — clears our launch bar.

Market size 85Growth 31Conversion 95Competition 29Returns 99Price range 81Avg price 95Brand share 5Review moat 49Quality gap 32

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$36.81**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 303K searches

**Price range**

**Great****$5.00–$108.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,564.76**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend