---
title: "Trend — mouth tape - Flapen"
canonical_url: "https://flapen.com/research/sa/health/mouth-tape/trend"
last_updated: "2026-08-08T08:52:28.264Z"
locale: en
meta:
  description: "Niche score 60/100 · $69K/yr market · 27K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $69K/yr market · 27K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mouth tape - Flapen"
---

# **mouth tape**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 25Conversion 77Competition 50Returns 95Price range 87Avg price 95Brand share 57Review moat 88Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$34.59**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****249.67**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.97–$59.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$69K**

$69K/yr · 27K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sa&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=sa&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=sa&signal=out_of_stock "OOS rate > 10%")

## Trend