---
title: "Products — liquid laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/sa/health/liquid-laundry-detergent/products"
last_updated: "2026-08-08T11:02:59.374Z"
locale: en
meta:
  description: "Niche score 60/100 · $2.5M/yr market · 1.6M searches/yr · $29.17 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $2.5M/yr market · 1.6M searches/yr · $29.17 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — liquid laundry detergent - Flapen"
---

# **liquid laundry detergent**

**Launch it**

A $2.5M/yr market growing +8.1% this quarter with returns at 0.6% — clears our launch bar.

Market size 95Growth 35Conversion 61Competition 62Returns 97Price range 92Avg price 95Brand share 0Review moat 54Quality gap 30

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 1.6M searches

**Avg price**

**Incredible****$29.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.31–$55.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,359.94**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products