---
title: "Trend — close up toothpaste - Flapen"
canonical_url: "https://flapen.com/research/sa/health/close-up-toothpaste/trend"
last_updated: "2026-08-08T06:10:00.203Z"
locale: en
meta:
  description: "Niche score 42/100 · $35K/yr market · 52K searches/yr · $10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $35K/yr market · 52K searches/yr · $10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — close up toothpaste - Flapen"
---

# **close up toothpaste**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 35Conversion 71Competition 39Returns 97Price range 46Avg price 36Brand share 0Review moat 88Quality gap 47

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****240.38**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$1.17–$26.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.26**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$35K**

$35K/yr · 52K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend