---
title: "Products — vanilla extract - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/vanilla-extract/products"
last_updated: "2026-08-05T23:27:26.485Z"
locale: en
meta:
  description: "Niche score 51/100 · $168K/yr market · 139K searches/yr · $25.13 avg price. Soft demand (-11.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $168K/yr market · 139K searches/yr · $25.13 avg price. Soft demand (-11.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — vanilla extract - Flapen"
---

# **vanilla extract**

**Worth a look**

Shows low returns (0.4%), but soft demand (-11.0% this quarter) keeps it on the watch list.

Market size 35Growth 19Conversion 57Competition 29Returns 98Price range 82Avg price 95Brand share 45Review moat 77Quality gap 63

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$0.94–$102.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****451.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$168K**

$168K/yr · 139K searches

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-11.0%**

90-day search growth — must beat 0% to launch

## Products