---
title: "Trend — soy sauce - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/soy-sauce/trend"
last_updated: "2026-08-08T06:04:38.218Z"
locale: en
meta:
  description: "Niche score 40/100 · $59K/yr market · 91K searches/yr · $11.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $59K/yr market · 91K searches/yr · $11.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — soy sauce - Flapen"
---

# **soy sauce**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 17Conversion 62Competition 35Returns 99Price range 43Avg price 50Brand share 8Review moat 96Quality gap 33

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****86.47**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$11.94**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.17–$23.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$59K**

$59K/yr · 91K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend