---
title: "Soy Sauce — $59K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/soy-sauce"
last_updated: "2026-08-08T06:02:38.919Z"
locale: en
meta:
description: "Niche score 40/100 · $59K/yr market · 91K searches/yr · $11.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $59K/yr market · 91K searches/yr · $11.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soy Sauce — $59K/yr Amazon SA Niche (2026) - Flapen"
---
# **soy sauce**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 62Competition 35Returns 99Price range 43Avg price 50Brand share 8Review moat 96Quality gap 33
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****86.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$11.94**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.17–$23.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 91K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, soy sauce is a $59K/yr Amazon Saudi Arabia market (91K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soy sauce market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$72K–$96K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **20%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**1%**
- Indofood59% - Maggi14% - Kikkoman12% - Makati9% - Yamamori2% - Mehran2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -15.2% search growth over the last 90 days.
4K3KBlack Friday '25Spike '26Prime Day '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/sa/grocery/soy-sauce/trend)
## **Top soy sauce search terms**
- **صويا صوص**25K/yr-5.7%7.1% conv. - **soy sauce**21K/yr+3.9%4.7% conv. - **صويا**21K/yr-16.4%6.7% conv. - **soya sauce**9K/yr-36.1%5.0% conv. - **صويا صوص معتدل**6K/yr-27.1%7.6% conv. - **صويا صوص حلوة**6K/yr-40.8%7.5% conv. - **صلصة صويا**5K/yr-31.4%5.9% conv. [**All search terms **](https://flapen.com/research/sa/grocery/soy-sauce/search-terms)
## **Top soy sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indofood Sweet Soy Sauce 140 Ml - Pack Of 1**Indofood**$4.17**4.6★226 rev](https://www.amazon.sa/dp/B0042GHKKQ) [2**Indofood Mild Sweet Soy Sauce 340Ml(Pack of 1) V2200**Indofood**$10.17**4.5★97 rev](https://www.amazon.sa/dp/B08BZ3WJPB) [3**Maggi Soy Sauce 700 Ml - Pack Of 1**Maggi**$10.43**4.3★249 rev](https://www.amazon.sa/dp/B076898V9L) [4**Indofood Mild Sweet Soy Sauce 625ml (Pack of 1) V2200**Indofood**$16.28**4.9★105 rev](https://www.amazon.sa/dp/B001FB69N0) [5**Indofood Kecap Manis Sweet Soy Sauce 625Ml - Pack Of 1 V2200**Indofood**$16.17**4.7★91 rev](https://www.amazon.sa/dp/B001FB69MQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOZO Light Salt Soy Sauce- Low-Sodium Asian Sauce for Stir-Fry- Sushi- Fried Rice- Soups- Marinades- Dips & Light Cooking- 250ml**SOZO**$19.61**1 rev7mo ago](https://www.amazon.sa/dp/B0GGSH4Y9V) [**Yamamori Japanese Soy Sauce 1 Ltr**Yamamori**$23.11**19 rev3y ago](https://www.amazon.sa/dp/B0C3RGX9G9) [**Mehran Soy Sauce Bottle 270 ml**Mehran**$5.58**70 rev4y ago](https://www.amazon.sa/dp/B09P4VYLR2) [**Makati Soy Sauce Classic 500 Ml**Makati**$7.08**23 rev5y ago](https://www.amazon.sa/dp/B00L6YYEZQ) [**Makati Soy Sauce 750 Ml**Makati**$9.35**3 rev5y ago](https://www.amazon.sa/dp/B0941XCC2W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Indomie Sweet Soy Sauce 340ml**Indofood**$8.28**4.7★**▲ 144%**](https://www.amazon.sa/dp/B08BZ42KPC) [**SOZO Light Salt Soy Sauce- Low-Sodium Asian Sauce for Stir-Fry- Sushi- Fried Rice- Soups- Marinades- Dips & Light Cooking- 250ml**SOZO**$19.61**5.0★**▲ 143%**](https://www.amazon.sa/dp/B0GGSH4Y9V) [**Indofood Mild Sweet Soy Sauce 140Ml(Pack Of 1) V2200**Indofood**$4.37**4.5★**▲ 118%**](https://www.amazon.sa/dp/B08BZ2YS9S) [**Indofood Mild Sweet Soy Sauce 340Ml(Pack of 1) V2200**Indofood**$10.17**4.5★**▲ 113%**](https://www.amazon.sa/dp/B08BZ3WJPB) [**Makati Soy Sauce Classic 500 Ml**Makati**$7.08**4.3★**▲ 71%**](https://www.amazon.sa/dp/B00L6YYEZQ)
**~~View all trending →~~**
## **What buyers say about soy sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**حالة المنتج**33%
*“New item”*
**الذوق العام**33%
*“The taste is good”*
**الجودة الشاملة**33%
*“good brand”*
## **Common questions**
- **Is soy sauce profitable to sell on Amazon Saudi Arabia?**
- The niche generates $59K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the soy sauce niche?**
- 7 brands and 13 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What does it cost to enter the soy sauce niche?**
- Listings span $4.17–$23.11; the average listing price is $11.94 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.
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