---
title: "Jasmine Rice — $154K/yr Amazon SA Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/jasmine-rice"
last_updated: "2026-08-06T05:03:52.304Z"
locale: en
meta:
description: "Niche score 45/100 · $154K/yr market · 85K searches/yr · $29.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $154K/yr market · 85K searches/yr · $29.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jasmine Rice — $154K/yr Amazon SA Niche (2026) - Flapen"
---
# **jasmine rice**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 27Conversion 67Competition 7Returns 99Price range 95Avg price 95Brand share 0Review moat 87Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.92**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.34–$59.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****269.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$154K**
$154K/yr · 85K searches
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, jasmine rice is a $154K/yr Amazon Saudi Arabia market (85K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine rice market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$180K–$239K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Royal Umbrella40% - Asian Star38% - Aloha13% - La Milagrosa4% - Anas4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sa/grocery/jasmine-rice/trend)
## **Top jasmine rice search terms**
- **jasmine rice**24K/yr+61.8%4.4% conv. - **jasmine rice 5kg**26K/yr-44.3%3.1% conv. - **aloha rice**8K/yr+2.4%2.3% conv. - **رز تايلندي**7K/yr+21.8%7.6% conv. - **royal umbrella jasmine rice**3K/yr+43.8%5.0% conv. - **umbrella rice**7K/yr-0.3%4.9% conv. - **aloha jasmine rice 5kg**9K/yr-9.1%2.8% conv. - **royal umbrella rice**3K/yr-19.5%6.8% conv. [**All search terms **](https://flapen.com/research/sa/grocery/jasmine-rice/search-terms)
## **Top jasmine rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$62K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asian Star Jasmine Scented White Rice 5 kg**Asian Star**$18.34**4.4★134 rev](https://www.amazon.sa/dp/B0DSTW4WHS) [2**Royal Umbrella Premium Long-Grain White - Fragranced Jasmine Rice 5 kg**Royal Umbrella**$26.83**4.2★315 rev](https://www.amazon.sa/dp/B09GZJSRZ5) [3**Royal Umbrella Thai Fragrant Rice 5kg - Pack of 1 MX0996**Royal Umbrella**$32.70**4.6★321 rev](https://www.amazon.sa/dp/B00835D3YY) [4**Aloha Premium Jasmine - 5 Kg Pack of 1 V3600**Aloha**$20.98**4.5★600 rev](https://www.amazon.sa/dp/B08B6N7CYS) [5**Royal Umbrella Thai Fragrant Rice 10Kg - Pack Of 1**Royal Umbrella**$59.01**4.6★321 rev](https://www.amazon.sa/dp/B004IAF0X0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Asian Star Jasmine Scented White Rice 5 kg**Asian Star**$18.34**134 rev1y ago](https://www.amazon.sa/dp/B0DSTW4WHS) [**Royal Umbrella Premium Long-Grain White - Fragranced Jasmine Rice 5 kg**Royal Umbrella**$26.83**315 rev4y ago](https://www.amazon.sa/dp/B09GZJSRZ5) [**Milagrosa Thai fragrant Rice - 5kg Package design may vary**La Milagrosa**$27.85**154 rev5y ago](https://www.amazon.sa/dp/B08YY8TZDB) [**Aloha Premium Jasmine - 5 Kg Pack of 1 V3600**Aloha**$20.98**600 rev6y ago](https://www.amazon.sa/dp/B08B6N7CYS) [**Anas White Jasmine Rice - 5 kilograms**Anas**$23.68**44 rev6y ago](https://www.amazon.sa/dp/B0856XLPX4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal Umbrella Thai Fragrant Rice 10Kg - Pack Of 1**Royal Umbrella**$59.01**4.6★**▲ 95%**](https://www.amazon.sa/dp/B004IAF0X0) [**Asian Star Jasmine Scented White Rice 5 kg**Asian Star**$18.34**4.4★**▲ 60%**](https://www.amazon.sa/dp/B0DSTW4WHS) [**Royal Umbrella Premium Long-Grain White - Fragranced Jasmine Rice 5 kg**Royal Umbrella**$26.83**4.2★**▲ 29%**](https://www.amazon.sa/dp/B09GZJSRZ5) [**Royal Umbrella Thai Fragrant Rice 5kg - Pack of 1 MX0996**Royal Umbrella**$32.70**4.6★**— 6%**](https://www.amazon.sa/dp/B00835D3YY) [**Milagrosa Thai fragrant Rice - 5kg Package design may vary**La Milagrosa**$27.85**4.6★**▼ 30%**](https://www.amazon.sa/dp/B08YY8TZDB)
**~~View all trending →~~**
## **What buyers say about jasmine rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**35%
*“Good quality”*
**القيمة مقابل المال**35%
*“Good price”*
**الذوق العام**15%
*“Rice. Delicious”*
**يشم**15%
*“Delicious and smell good”*
## **Common questions**
- **Is jasmine rice profitable to sell on Amazon Saudi Arabia?**
- The niche generates $154K/yr across 7 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jasmine rice niche?**
- 5 brands and 12 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **When does demand for jasmine rice peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the jasmine rice niche?**
- Listings span $18.34–$59.01; the average listing price is $29.92 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.
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