---
title: "Search terms — gluten free - Flapen"
canonical_url: "https://flapen.com/research/sa/grocery/gluten-free/search-terms"
last_updated: "2026-08-08T09:36:15.160Z"
locale: en
meta:
  description: "Niche score 52/100 · $39K/yr market · 122K searches/yr · $15.70 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $39K/yr market · 122K searches/yr · $15.70 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gluten free - Flapen"
---

# **gluten free**

**Worth a look**

Shows low returns (0.4%), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 22Conversion 26Competition 75Returns 98Price range 80Avg price 77Brand share 29Review moat 90Quality gap 84

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****195.81**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$4.35–$62.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.70**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$39K**

$39K/yr · 122K searches

## Search terms